Core Viewpoint - The recent appointment of Han Wei as Vice President of Vatti has sparked discussions in the industry, indicating a strategic shift in the company's marketing operations and organizational structure [1][3]. Group 1: Management Changes - Han Wei has been appointed as Vice President following the resignation of the previous offline and online marketing vice presidents, suggesting a consolidation of marketing responsibilities under his leadership [1][3]. - Han Wei is expected to potentially take on the role of Executive President in the future, indicating a significant shift in leadership dynamics within Vatti [1][3]. Group 2: Han Wei's Background - Han Wei has extensive experience in the home appliance industry, having held various positions in companies such as Carrefour and Galanz before joining Vatti in 2016 [3][5]. - His career trajectory within Vatti has seen him rise from Marketing Headquarters General Manager to Vice President and Senior Vice President, showcasing his deep understanding of the company's operations [3][5]. Group 3: Marketing Strategy - Since 2016, Vatti has been adapting to changes in the kitchen appliance industry, focusing on a "offline + online" channel operation system and forming strategic partnerships with platforms like JD.com and Tmall [5][7]. - Han Wei has emphasized the importance of capturing market opportunities, such as the benefits from the policy on finished apartments, leading to an upgraded channel system that includes "offline + online + engineering" [5][7]. Group 4: Performance Metrics - Under Han Wei's leadership, Vatti's revenue grew from 37.2 billion yuan in 2015 to 60.95 billion yuan in 2018, with net profit increasing from 2.07 billion yuan to 6.94 billion yuan during the same period [7][9]. - The successful marketing campaign during the 2018 World Cup, which offered refunds for purchases, was a significant achievement attributed to Han Wei's strategic decisions [7][9]. Group 5: Future Outlook - Vatti aims to enhance organizational efficiency and reduce internal friction to maintain its leadership position in the kitchen appliance market [12][14]. - The company is focusing on transitioning from broad marketing coverage to precise targeting, integrating its vast user resources to improve overall performance [12][14]. - The recent management changes are expected to accelerate Vatti's growth towards its goal of becoming a "100 billion enterprise" [14].

Core Insights - The article emphasizes the importance of integrating engineering thinking with academic research for product managers, particularly in the field of brain-computer interfaces (BCI) [1][15][19] Group 1: Product Manager's Role - The role of a product manager has evolved from focusing on detailed requirements in large companies to a broader, holistic approach that considers business models and resource allocation [2][15] - Academic research can significantly enhance a product manager's technical capabilities, allowing for a more efficient approach to overcoming technical barriers [1][15] Group 2: Literature Review Focus - Product managers should focus on four key areas when reviewing literature: project summaries, availability of open-source code, implementation logic of systems or algorithms, and limitations of the algorithms [2][4][13] - The importance of understanding the research timeline is highlighted, with a recommendation to prioritize studies published within the last four years to ensure relevance and applicability [14] Group 3: Practical Applications - Open-source research articles often provide valuable resources such as hardware schematics and algorithms, which can be utilized for product development [4][5] - Visual representations in research papers, such as flowcharts, can save time in understanding complex methodologies and technical implementations [12][8] Group 4: Career Insights - The article notes that individuals with a PhD in computer science or technology often experience significant salary increases and have favorable job prospects [15] - The integration of engineering and academic research is crucial for successful product commercialization and user experience [15][19]