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赵长江离职,比亚迪还在重新理解 “高端化”
晚点Auto· 2025-10-25 09:12
Core Viewpoint - The departure of Zhao Changjiang, former general manager of BYD's Tengshi brand, raises questions about the brand's future direction and the challenges it faces in maintaining momentum after the success of the D9 model [3][5]. Group 1: Leadership Changes - Zhao Changjiang announced his departure from BYD on October 24, 2023, after being reassigned from the sales division to oversee direct sales for Tengshi and Fangchengbao [3]. - He has been with BYD since 2009 and played a significant role in the sales strategy, particularly noted for leading the D9 model to success in the MPV market [3][5]. Group 2: Sales Performance - Tengshi's cumulative sales reached 116,000 units in the first nine months of the year, marking a year-on-year increase of 28.2%, with average monthly sales around 10,000 units, which is below earlier projections [5][6]. - The D9 remains Tengshi's best-selling model, with stable monthly sales between 8,000 and 10,000 units, but subsequent models have struggled to replicate this success [5][6]. Group 3: Brand Strategy and Development - BYD has positioned Tengshi as a key player in balancing sales and brand presence in the high-end market, alongside its other brands like Fangchengbao and Yangwang [5][6]. - The company has established brand research institutes for its various brands to enhance product planning and management, although the fundamental engineering-driven product development logic remains unchanged [6][7]. Group 4: Market Challenges and Future Directions - The shift in market dynamics, with the mainstream market nearing saturation, places pressure on high-end brands to innovate and enhance brand image, limiting their room for error [7]. - BYD is adjusting its product development approach by empowering product departments to lead innovation, moving away from a purely engineering-driven mindset [7].
我成了一个研究“文献”的产品经理
3 6 Ke· 2025-09-26 08:09
Core Insights - The article emphasizes the importance of integrating engineering thinking with academic research for product managers, particularly in the field of brain-computer interfaces (BCI) [1][15][19] Group 1: Product Manager's Role - The role of a product manager has evolved from focusing on detailed requirements in large companies to a broader, holistic approach that considers business models and resource allocation [2][15] - Academic research can significantly enhance a product manager's technical capabilities, allowing for a more efficient approach to overcoming technical barriers [1][15] Group 2: Literature Review Focus - Product managers should focus on four key areas when reviewing literature: project summaries, availability of open-source code, implementation logic of systems or algorithms, and limitations of the algorithms [2][4][13] - The importance of understanding the research timeline is highlighted, with a recommendation to prioritize studies published within the last four years to ensure relevance and applicability [14] Group 3: Practical Applications - Open-source research articles often provide valuable resources such as hardware schematics and algorithms, which can be utilized for product development [4][5] - Visual representations in research papers, such as flowcharts, can save time in understanding complex methodologies and technical implementations [12][8] Group 4: Career Insights - The article notes that individuals with a PhD in computer science or technology often experience significant salary increases and have favorable job prospects [15] - The integration of engineering and academic research is crucial for successful product commercialization and user experience [15][19]
聊聊项目团队中管理者如何树立威信
Sou Hu Cai Jing· 2025-08-08 02:19
Core Insights - Establishing credibility in the internet industry relies on "professional credibility" and "team influence" due to its results-oriented nature [1] - Traditional authoritative management is ineffective in fast-paced internet teams, where credibility stems from the ability to solve problems others cannot [1] Group 1: Strategies for Building Credibility - New testing managers should focus on three key areas: using data to communicate (e.g., showing historical defect distribution), addressing team pain points (e.g., optimizing CI pipeline duration), and personally participating in key module testing [3] - Quantifying quality risks with data (e.g., "payment interface response delay P99 > 2s could lead to a 15% loss in order conversion during promotions") helps teams recognize unseen risks [4] - Providing actionable solutions alongside problem identification (e.g., "suggest using traffic recording playback to complete payment link automation, expected to reduce 50% regression manpower") is crucial [4] Group 2: Enhancing Team Collaboration - Creating visible value for testing engineers by allowing them to present automation tool results in cross-department meetings [5] - Applying engineering methods to improve efficiency, such as developing tools for test data generation and establishing knowledge bases for recurring issues [6] - Adapting communication to agile rhythms, like using daily stand-ups to highlight key risks and replacing lengthy reports with visual dashboards [6] Group 3: Fostering a Quality Culture - Initiating monthly "Best Quality Guardian" awards voted by product and operations teams promotes a culture of quality [8] - Setting up a "quality red-black list" in the office to publicly display key indicator improvements encourages accountability [8] - Emphasizing the importance of transforming business requirements into testable solutions rather than merely relaying them [8] Group 4: Indicators of Credibility - Trust capital accumulation can be verified through signals such as developers seeking input from the testing team during technical reviews [10] - Allocating time for risk assessment in scheduling meetings indicates the value placed on testing insights [10] - The mantra "Credibility = Professional Depth × Collaborative Warmth × Output Effectiveness" encapsulates the essence of sustainable leadership in fast-paced environments [10]
【直播集锦】冯临溪:Robomaster所锻炼的工程思维是独一无二的,是课本上很少能学到的
Guan Cha Zhe Wang· 2025-07-31 06:43
Core Viewpoint - The engineering mindset cultivated by Robomaster is unique and rarely taught in textbooks [1] Group 1 - Robomaster provides a platform for developing engineering skills [1] - The program emphasizes practical application of engineering concepts [1] - Participants gain hands-on experience that enhances their problem-solving abilities [1]
一年大卖100亿的萨莉亚,为啥越便宜反而越挣钱?
创业家· 2025-07-22 10:01
Core Viewpoint - Sally's has managed to grow and expand rapidly in a challenging consumer environment by offering affordable yet quality dining options, akin to the "Uniqlo" of the restaurant industry [1][3]. Group 1: Pricing Strategy - From the 1990s to 2020, the price of baked rice decreased from ¥30 to ¥18, and Italian ham dropped from ¥36 to ¥18, showcasing a significant reduction in menu prices [2]. - Despite lower prices, Sally's has increased its net profit to 8.1 billion yen in 2024, a 58% year-on-year growth, with annual customer traffic reaching 200 million [3]. Group 2: Product Quality and Localization - The concept of "quality" at Sally's refers to being a value-for-money restaurant rather than gourmet dining, offering dishes that are enjoyable but not overly rich or small in portion [4][5]. - The company adapts its menu to local tastes, such as introducing spicy pasta dishes unique to China [7]. Group 3: Supply Chain and Cost Control - Sally's maintains control over its supply chain by producing its own ingredients, such as lettuce, corn, and rice, ensuring quality and cost efficiency [8]. - Innovations like the "Sally's No. 18" lettuce allow for more servings per head of lettuce, and strategic farming practices have reduced rice costs by 5,000 yen per bag [9]. - The integration of logistics, cold chain transport, and central kitchens minimizes logistics costs and reduces the need for extensive kitchen staff training [9][10]. Group 4: Operational Efficiency - The company has streamlined operations, reducing the preparation time for opening a store from one hour to 45 minutes, saving significant costs across its numerous locations [11]. - Instead of using traditional KPI metrics, Sally's employs a flexible reward system that encourages employees to focus on beneficial operational practices [12]. Group 5: Lessons for Other Companies - Key takeaways for Chinese companies from Sally's success include the importance of extreme cost-performance ratios, effective offline store strategies, and high execution efficiency to maintain low prices [13].
2025深蓝智库 | 专访原中国建筑北京设计研究院副院长董少宇:“好房子”视角下,房企要跳出“工程思维”
Bei Jing Shang Bao· 2025-06-08 08:32
Core Viewpoint - The implementation of the "Residential Project Standards" marks a new phase in China's residential construction, emphasizing high-quality development and the concept of "good housing" as a key focus for the real estate sector by 2025 [1][9]. Group 1: Standards and Requirements - The "Standards" set national requirements for residential construction, aiming for "safety, comfort, green, and smart" housing, with mandatory specifications such as a minimum ceiling height of 3 meters and sound insulation performance of at least 65 decibels [3][4]. - The introduction of these standards signals a shift from "extensive expansion" to "refined operation" in the industry, addressing long-standing issues like space constraints and noise disturbances [3][5]. Group 2: Design Philosophy - Companies are urged to move away from traditional "engineering thinking" that prioritizes construction efficiency and cost, and instead adopt a "residential thinking" approach that focuses on the actual needs of residents [5][6]. - Emphasis is placed on practical and human-centered design, including efficient space utilization and user-friendly features, to enhance the living experience [4][6]. Group 3: Technology and Innovation - The industry is criticized for equating high-tech features with high quality, leading to a disconnect between technological advancements and basic living conditions [6][7]. - Companies are encouraged to establish a "user demand database" to better understand and address the needs of different demographics, such as the elderly and young families [6][8]. Group 4: Lifecycle Assessment - The "Standards" provide a framework for balancing standardization and personalization in housing development, ensuring basic quality while catering to diverse needs [8]. - A comprehensive lifecycle assessment approach is advocated, covering all stages from planning to demolition, to enhance sustainability and resource efficiency [8][9]. Group 5: Market Strategy - The implementation of the "Standards" presents both challenges and opportunities, prompting companies to adopt a "long-termism" strategy to rebuild competitiveness in a market that can no longer rely solely on land advantages and scale expansion [9].