工程思维

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一年大卖100亿的萨莉亚,为啥越便宜反而越挣钱?
创业家· 2025-07-22 10:01
Core Viewpoint - Sally's has managed to grow and expand rapidly in a challenging consumer environment by offering affordable yet quality dining options, akin to the "Uniqlo" of the restaurant industry [1][3]. Group 1: Pricing Strategy - From the 1990s to 2020, the price of baked rice decreased from ¥30 to ¥18, and Italian ham dropped from ¥36 to ¥18, showcasing a significant reduction in menu prices [2]. - Despite lower prices, Sally's has increased its net profit to 8.1 billion yen in 2024, a 58% year-on-year growth, with annual customer traffic reaching 200 million [3]. Group 2: Product Quality and Localization - The concept of "quality" at Sally's refers to being a value-for-money restaurant rather than gourmet dining, offering dishes that are enjoyable but not overly rich or small in portion [4][5]. - The company adapts its menu to local tastes, such as introducing spicy pasta dishes unique to China [7]. Group 3: Supply Chain and Cost Control - Sally's maintains control over its supply chain by producing its own ingredients, such as lettuce, corn, and rice, ensuring quality and cost efficiency [8]. - Innovations like the "Sally's No. 18" lettuce allow for more servings per head of lettuce, and strategic farming practices have reduced rice costs by 5,000 yen per bag [9]. - The integration of logistics, cold chain transport, and central kitchens minimizes logistics costs and reduces the need for extensive kitchen staff training [9][10]. Group 4: Operational Efficiency - The company has streamlined operations, reducing the preparation time for opening a store from one hour to 45 minutes, saving significant costs across its numerous locations [11]. - Instead of using traditional KPI metrics, Sally's employs a flexible reward system that encourages employees to focus on beneficial operational practices [12]. Group 5: Lessons for Other Companies - Key takeaways for Chinese companies from Sally's success include the importance of extreme cost-performance ratios, effective offline store strategies, and high execution efficiency to maintain low prices [13].
2025深蓝智库 | 专访原中国建筑北京设计研究院副院长董少宇:“好房子”视角下,房企要跳出“工程思维”
Bei Jing Shang Bao· 2025-06-08 08:32
随着《住宅项目规范》(以下简称《规范》)的全面实施,中国住宅建设进入高品质发展新阶段,"好房子"成为2025年房地产领域的头号热词。中国建筑北 京设计研究院副院长、总建筑师董少宇在接受北京商报记者专访时提示,当前"好房子"建设正处于从政策蓝图向实践落地的关键期,这要求房地产高品质发 展同步实现从"规范遵循"到"技术引领"的跨越,其中绿色建筑与智能科技的深度融合正是破题核心。 董少宇指出,传统"工程思维"往往侧重于满足建筑的结构安全、施工效率和经济成本,却忽视了居住者的实际需求和体验。在"好房子"视角下,房企需要跳 出"工程思维",真正做到以人为本,从居住者的角度出发,思考如何提升住宅的舒适与健康性、便捷与友好性和服务与文化性等。这意味着房企需在设计、 选材、施工以及后期运营维护等各个环节融入对居住者需求的深刻理解,而非仅追求技术的堆砌或表面的华丽。 从底线要求到品质升级 《规范》首次以国家标准形式明确住宅建设需以"安全、舒适、绿色、智慧"为目标,并对层高、电梯配置、隔声性能等提出强制性要求。例如,新建住宅层 高不低于3米,4层及以上住宅强制设置电梯,隔声性能指标提升至分户墙空气声隔声量≥65分贝。这些条款直击 ...