近几年，杭州演唱会持续高歌，"曲终"何以能"人不散"？杭州市以演唱会票根为切入点，整合景区、酒店、剧场等文旅资源策划推出"跟着演 唱会游杭州"系列活动，还设立专项资金支持大型演唱会项目，并推动场馆扩容改造、培育本土艺人IP、升级数字服务平台等。截至2025年9月 底，杭州共举办87场大型营业性演唱会（音乐节），观演人次达165.88万人次，票房收入11.8亿元，带动综合消费约71亿元。 "萌宠经济"崛起，成为各地拓展文旅消费的新赛道。湖州正在创新发展携宠旅游，在政策端出台促进携宠旅游发展举措，推动携宠旅游行业标 准化，在市场端打造宠物溯溪玩水游、携宠度假、携宠露营、宠物运动会、宠物市集等5大类产品，推出宠物友好Citywalk等线路，不断完 善"宠物友好型旅游"全链条生态。目前，湖州已建成55家宠物友好型景区和200余家宠物友好酒店及民宿，上半年接待全域游客和过夜游客增 速均列全省第3位。 （原标题：探索票根经济、人宠共游、舌尖旅行，浙江发布15个文旅促消费案例） 用一张演唱会门票撬动一座城的文旅消费、建设宠物友好型景区和酒店解锁"人宠共游"新范式、以"鲜辣"为主题打造美食街区带动更多消费体 验……近日，浙江 ...

Core Insights - Zhejiang Province has introduced measures to promote the pet economy, indicating a growing recognition of the "human-pet travel" demand as a legitimate need [3][4] - The pet ownership landscape is evolving, with an increase in the number of pet-friendly accommodations and services, reflecting a shift towards more accommodating environments for pet owners [4] Group 1: Policy and Economic Development - The policy outlines key tasks such as developing a pet industry cluster, which includes pet food, medical services, smart products, e-commerce, breeding, textiles, and toys [3] - The goal is to achieve a pet economy market size exceeding 30 billion yuan by 2027 and 50 billion yuan by 2030 [4] Group 2: Market Trends and Consumer Behavior - By 2024, the number of dogs and cats in Zhejiang is projected to reach 7.8 million, indicating a growing pet ownership demographic [4] - There is a noticeable change in attitudes towards pet ownership, with more hotels and transportation services becoming pet-friendly, enhancing the travel experience for pet owners [4] Group 3: Challenges and Opportunities - Despite the growing demand for pet-friendly services, legal restrictions in some areas still pose challenges, such as regulations preventing pets in public spaces [4] - The initiative to pilot pet-friendly tourism is seen as a bold and practical approach to foster the pet economy [4]