9月25日，天猫发布《2025天猫宠物经济跨界观察》。该报告统计了目前在淘宝天猫公开售卖宠物商品 的72个典型跨界品牌，横跨服饰、家电、日化等11个行业，印证了宠物经济对各领域品牌的强大吸引 力。 猫狗用品成跨界主流选择，中国品牌是主力军 从细分赛道选择来看，近40%的跨界品牌选择聚焦猫狗清洁及其他用品这一刚需市场，超30%的品牌则 进入了满足个性化需求的猫狗服饰领域。 从品牌所在地域来看，中国品牌在宠物赛道跨界潮中占据绝对主导地位，占比达到48%。广东、浙江、 上海成为跨界品牌最密集的三个省份。这不仅佐证了中国作为全球宠物经济最活跃市场的地位，也凸显 了本土品牌对市场新趋势的敏锐嗅觉和快速反应能力。 国内外品牌同台竞技，产品力和投入度是决胜关键 《2025天猫宠物经济跨界观察》显示，在跨界宠物赛道的72个品牌中，国内品牌成立的中位数时间是 2003年，国际品牌成立的中位数时间则为1949年，但双方跨界宠物赛道的中位数时间点均为2022年。更 值得关注的是，从2025年上半年天猫成交数据来看，更年轻的国内品牌整体表现显著优于历史悠久的国 际品牌。这一反差表明，在宠物这样的新兴消费赛道上，天猫在很大程度上抹平了 ...

9月25日，天猫发布《2025天猫宠物经济跨界观察》。该报告统计了目前在淘宝天猫平台公开售卖宠物 商品的72个典型跨界品牌，横跨服饰、家电、日化等11个行业，印证了宠物经济对各领域品牌的强大吸 引力。 从细分赛道选择来看，近40%的跨界品牌选择聚焦猫狗清洁及其他用品这一刚需市场，超过30%的品牌 则进入了满足个性化需求的猫狗服饰领域。 从品牌所在地域来看，中国品牌在宠物赛道跨界潮中占据绝对主导地位，占比达到48%。广东、浙江、 上海成为跨界品牌最密集的三个省份。这不仅佐证了中国作为全球宠物经济最活跃市场的地位，也凸显 了本土品牌对市场新趋势的敏锐嗅觉和快速反应能力。 《2025天猫宠物经济跨界观察》显示，在跨界宠物赛道的72个品牌中，国内品牌成立的中位数时间是 2003年，国际品牌成立的中位数时间则为1949年，但双方跨界宠物赛道的中位数时间点均为2022年。更 值得关注的是，从2025年上半年天猫成交数据来看，更年轻的国内品牌整体表现显著优于历史悠久的国 际品牌。这一反差表明，在宠物这样的新兴消费赛道上，天猫在很大程度上抹平了品牌历史积累的差 距，构建了相对公平的起跑线。品牌把竞争的焦点，转向了对新赛道规律 ...

Industry Overview - The "pet economy" in China has entered a rapid growth phase, with various policies and activities being launched to support this sector, leading to a surge in related stocks. The Wind Pet Economy Index has increased by over 37% year-to-date as of September 24 [1] - The pet market size in China has grown from 97.8 billion yuan in 2015 to 592.8 billion yuan in 2023, with a compound annual growth rate (CAGR) of 25.4%. It is expected to reach 811.4 billion yuan by 2025, and potentially 1.15 trillion yuan by 2028 [2][3] Market Demand and Growth Potential - The current pet penetration rate in Chinese households is still lower compared to developed markets, indicating strong future growth potential for the pet economy. Key segments such as pet food, medical care, and cleaning products are currently the largest and fastest-growing areas [3] - There is significant room for growth in the pet industry, with reports suggesting that the market size could double in the coming years [2] Policy Support and Local Government Initiatives - Local governments are increasingly providing policy support for the pet economy. For instance, Wuxi, Jiangsu, aims to exceed 3 billion yuan in pet-related industry scale by 2027, while Suzhou, Anhui, is focusing on technological innovation and e-commerce development in the pet sector [3] - Zhejiang province has proposed to develop smart pet products and encourage the use of advanced technologies in product innovation [3] Corporate Activities and Investments - Several listed companies are actively investing in the pet economy. For example, Huangshanghuang announced a 494.7 million yuan acquisition of a 51% stake in a freeze-dried food manufacturer, which will supply products for pet food brands [4] - Three squirrels have established two wholly-owned subsidiaries focused on pet food, with a registered capital of 5 million yuan for one of them [4] - Jinhai Biological has launched a pet care app utilizing a self-developed emotional multimodal model, indicating a trend towards technology integration in pet care [4] - Delisi has signed a strategic cooperation agreement with food companies to collaborate on product supply, market expansion, and freeze-dried pet food development [5]

Core Viewpoint - Zhejiang Province is soliciting public opinions on the draft "Opinions on Promoting the Development of the Pet Economy," aiming to foster the integration of the pet economy with various emerging industries [1] Group 1: Industry Integration - The initiative emphasizes the cross-industry integration of the pet economy with sectors such as the silver economy, cultural tourism, self-care economy, and exhibition economy to cultivate new consumption hotspots [1] - The plan includes the development of pet-friendly tourism pilot projects to meet the reasonable demand for "human-pet travel" [1] Group 2: Cross-Industry Innovation - The proposal encourages the pet economy to connect with traditional manufacturing and service industries, guiding willing companies in logistics, fast-moving consumer goods, home appliances, and textiles to engage in cross-industry innovation [1] - New fields are identified for expansion, including pet transportation, fashionable pet clothing, pet health food, and smart pet products [1]

Market Overview - The pet consumption market in China is projected to exceed 300 billion yuan by 2024, reaching 300.2 billion yuan with a year-on-year growth of 7.5% [1][14] - The dog consumption market is expected to reach 155.7 billion yuan, growing by 4.6%, while the cat consumption market is anticipated to reach 144.5 billion yuan, with a significant growth rate of 10.7% [1][15] Pet Population - The total number of pet dogs and cats in urban areas is expected to rise to 124.11 million by 2024, marking a 2.1% increase from 2023 [2][17] - The number of pet dogs is projected to be 52.58 million, growing by 1.6%, while pet cats will reach 71.53 million, increasing by 2.5% [2][17] - Pet cats now account for 57.63% of the total pet population, indicating a growing preference for cats among households [2][19] Market Penetration - The penetration rate of pet ownership in China is still low compared to developed countries, with an estimated dog ownership rate of 17.8% in 2023, expected to rise to 19.4% by 2026 [2][18] - This suggests significant potential for growth in the Chinese pet market as pet ownership becomes more widespread [2][18] Consumption Structure - The overall consumption structure in the pet market remains stable, with slight fluctuations in specific segments. Categories such as pet staple food, nutritional products, pet boarding, and pet insurance are seeing a small increase, while pet snacks, supplies, medical services, vaccines, and grooming are experiencing slight declines [2][23] - Pet staple food continues to dominate the market, reflecting the importance of core consumption categories [2][23] Consumer Demographics - Female pet owners constitute 60.5% of the pet-owning population, while males account for 39.5% [3] - The primary pet-owning demographic is the post-90s generation, making up over 60%, indicating a higher emotional investment in pets among younger consumers [3] - Pet owners generally have higher education levels, with 67.8% holding a bachelor's degree or higher, and they tend to have strong purchasing power [3] Regional Distribution - Pet ownership is most prevalent in third-tier cities, which account for over 30% of pet owners, while first and second-tier cities have similar ownership rates [4] - Major cities like Beijing, Hebei, and Shanghai are the top regions for pet ownership, driven by economic development and widespread pet care services [4] Consumer Preferences - The average monthly expenditure per pet has shifted towards more rational spending, with a decrease in high spenders (over 500 yuan) and an increase in mid-range spenders (100-500 yuan) [5] - Pet food remains the most significant expense, accounting for 44.7% of total spending, followed by pet medical care at 20.7% [5] Online and Offline Channels - Online shopping is preferred for pet food, snacks, and deworming products, with 83.9%, 73.6%, and 53.7% of pet owners purchasing these items online, respectively [5] - Conversely, offline channels dominate for services requiring personal interaction, such as pet medical care and grooming, where over 40% of purchases occur in physical stores [5] Trends in Pet Products - The preference for domestic pet food has surged, with 57.7% of pet owners choosing local brands in 2024, a significant increase from previous years [6] - Functional pet food and health products are gaining traction, with probiotics, vitamins, and calcium supplements being the most popular categories [6] Future Outlook - The pet consumption market is expected to evolve with a focus on functional, intelligent, and personalized products, driven by the increasing awareness of pet health and well-being [8] - The market for pet services is also anticipated to grow, with online consultations and niche services like pet photography gaining popularity [9]

Group 1 - The pet industry is currently in an upward cycle, with a total sales figure of $66 billion for the year, reflecting a 2.1% increase compared to the previous year [5] - There are over 1 billion pets globally, and the number of households owning pets is increasing, with nearly one-fourth of households owning cats [5] - The Chinese pet market is driven by emotional needs, leading to an increase in pet ownership despite declining birth rates [5] Group 2 - The Chinese pet market has entered a surplus era, with supply growth maintaining around 5.8% while demand growth has slowed from 11% to 3.2% [6] - The fast-moving consumer goods (FMCG) market shows similar trends, with 6.3% growth in the number of FMCG stores since 2019, indicating intense competition [6] - The pet industry is experiencing a shift towards smaller, more convenient retail formats, mirroring trends in the FMCG sector [6] Group 3 - Global inflation is influencing consumer preferences, with a growing inclination towards cost-effective products in international markets [7] - The domestic market is developing faster than international markets, with an increasing focus on online channels for consumption [7] - The growth of smart pet products aligns with technological advancements, while health and wellness products will emphasize freshness and functionality in the future [7]