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D10 如何在高端住宅交付中实现100%到访交付率?
克而瑞研究中心· 2025-05-07 00:55
Investment Rating - The report does not explicitly state an investment rating for the industry or the specific company involved. Core Insights - The high-end residential market is increasingly competitive, where delivery is not just a quality check but a manifestation of brand value and user trust [1] - New Hope D10 has been recognized as one of China's top luxury residential product lines for four consecutive years, emphasizing a delivery system built on product strength, delivery capability, and emotional connection [1] - The company achieved a 100% visit delivery rate for its Wuhan D10 Tianyuan project, which was completed four months ahead of schedule [4] Summary by Sections 1. Dynamic Evolution of Product Strength - High-end residential delivery logic focuses on "heart price" rather than "cost performance," emphasizing continuous insight into aesthetic trends and dynamic evolution [5] - The design of Wuhan D10 Tianyuan underwent 35 rounds of optimization, with significant investment in modifications to ensure it meets high standards [5][6] 2. User Deep Co-Creation - The D10 Tianyuan project involved homeowners in the design process, transforming them from passive recipients to active participants [13] - Feedback from 143 families led to the integration of elements that enhance community spaces, creating interactive environments [15][16] - The user co-creation model emphasizes the importance of aligning product offerings with customer needs from the planning stage [20] 3. Innovative Delivery Ceremony - New Hope D10 introduced a "full-cycle transparent delivery" system, enhancing customer experience through personalized services and luxury offerings [21] - The delivery process included unique elements such as a Rolls-Royce pick-up service and customized gifts, significantly improving emotional engagement [24] 4. D-CLUB Community Operations - The D-CLUB initiative focuses on creating a sense of community among high-end clients, emphasizing emotional resonance over material display [25] - Various cultural and social events are organized to foster a sense of belonging and enhance the value of the residential experience [26][28] Conclusion - New Hope D10's approach to high-end residential delivery integrates product evolution, user participation, innovative delivery experiences, and community engagement, setting a new standard in the industry [30]