本报（chinatimes.net.cn）记者于建平 见习记者 田野 北京报道 根据全国乘用车市场信息联席会（下称"乘联会"）发布的最新市场数据显示，2026年1月国内乘用车市 场出现首轮大规模降价潮，新车平均降价金额达3.7万元，总体降幅14.9%，较2025年全年10.5%的平均 降幅显著提升。 此次降价打破了此前单一品类调价的市场格局，呈现"油电同降、豪华领跑"的鲜明特征，而降价车型数 量、降价力度更是创下了近年新高。 豪华品牌"领降"，经销商迎福利 2026年1月的乘用车市场降价潮，在核心数据、品类分布、品牌参与度等多个维度均呈现出突破性特 征，各项指标均较历史同期及2025年全年水平有明显变化，形成了覆盖不同价位、不同动力形式的全面 调价态势。 在常规燃油车方面，降价车型均价23.8万元，平均降价3.6万元，降幅15%，略高于新能源车型，实现了 油电车型降幅近乎持平的格局。这种均衡性调价态势，反映出市场竞争已从单一动力品类的博弈，转向 全动力形式的综合竞争。 从降价金额分布来看，降价金额最高的车型为宝马i3纯电动与东风本田HRV，均实现7.59万元的大幅降 价。降幅最高的车型为东风本田HRV，降幅达 ...

Core Viewpoint - Kweichow Moutai has announced a restructuring of its product matrix and pricing strategy, emphasizing a consumer-centric approach and a commitment to market-oriented transformation [1] Group 1: Market Pricing Alignment - Moutai has adjusted its retail prices to align with actual market transaction prices, ensuring that consumers can purchase authentic products at fair prices [4] - The retail price for the 500ml Flying Moutai is set at 1499 yuan, which is positioned as a "reasonable" price in the consumer's mind [1] - Other products, such as the Snake Year Zodiac Moutai and premium Moutai, have been priced in accordance with market trends, with the 500ml Flying Moutai's market price ranging from 1750 to 1950 yuan [4][5] Group 2: Time Value Matching - The new pricing structure creates a "moat" around the time value of Moutai products, with higher-priced products reflecting their age and quality differences [6] - The pricing for older Moutai products indicates that "the older the Moutai, the better," which is beneficial for the collectible market [6] - The absence of the 2025 production of 500ml Flying Moutai from the current offerings allows for price space for existing products in the sales channels [6]