美国总统特朗普将价格管控目标瞄准电力领域，要求科技巨头为数据中心建设承担全部成本，而非转嫁 给普通消费者。 特朗普当地时间周一在Truth Social上表示，美国政府已与微软就此问题展开谈话，强调尽管数据中心对 人工智能繁荣"至关重要"，但建设这些设施的大型科技公司必须"自行买单"。他透露微软将做出"重大 改变"，但未提供具体细节。 美国电价涨幅已超过整体通胀水平，加剧了选民对能源等生活必需品成本的不满。数据中心的快速建设 被广泛视为推高美国电价的原因之一，这一议题已成为民主党在11月中期选举中的关键论点。 特朗普在社交媒体帖文中明确表示，政府正在确保消费者不会为"庞大的数据中心"买单。这一表态直接 针对科技行业在AI热潮中的基础设施扩张，要求企业承担相应的电力成本，而非通过电价上涨转嫁给 普通用户。 特朗普称微软将做出改变，但未透露具体措施或时间表。 微软副董事长兼总裁Brad Smith计划周二在华盛顿的活动中发表公告。在特朗普发帖前，微软在活动声 明中表示："随着美国迎来建国250周年，这个国家正进入一个由AI力量塑造的新机遇时代。这一时刻提 出了关于我们共同构建的未来的根本性问题——谁从AI中受益， ...

Core Viewpoint - The European Commission imposed a total fine of €157 million (approximately $182 million) on three luxury brands—Gucci, Chloé, and Loewe—for violating EU competition law by interfering with retailers' pricing autonomy through minimum sales price settings and discount restrictions [1][2]. Group 1: Pricing Practices of Luxury Brands - The investigation revealed that the three brands restricted retailers from adjusting online and offline prices, mandated adherence to "recommended retail prices," and controlled discount periods, effectively turning independent retailers into price enforcers [2]. - The European Commission stated that these practices weakened market competition, leading consumers to pay higher prices for the same products with fewer purchasing options [2]. - The fines were distributed as follows: Kering SA (Gucci's parent company) was fined €119.7 million, Richemont (Chloé's parent company) was fined €19.7 million, and LVMH (Loewe's parent company) was fined €18 million [2]. Group 2: Implications of Price Control - Price stability is crucial for luxury brands as it reflects brand value and consumer perception; price fluctuations can dilute a brand's exclusivity and prestige [4]. - Luxury brands maintain strict distribution management to protect brand image and channel profits, but such practices may constitute "resale price maintenance" under EU law [4]. - This is not the first instance of EU scrutiny on luxury brands; previous investigations involved Puma, Nike, Guerlain, and Chanel for similar pricing control issues [4]. Group 3: Regulatory Pressure and Market Dynamics - The case reflects the EU's intensified market regulation in the digital retail era, following a raid on several fashion companies in April 2023 for suspected price manipulation [5]. - Despite a global cost-of-living crisis, the luxury goods sector has shown strong growth, with the global personal luxury goods market projected to exceed €400 billion in 2024, a nearly 40% increase from pre-pandemic levels [6]. - The luxury sector's reliance on price discipline to maintain brand prestige is now challenged by regulatory scrutiny, prompting a reevaluation of traditional pricing strategies [6]. Group 4: Future of Luxury Brand Pricing - The total fines are not expected to significantly impact the financial health of these luxury giants, with Kering's 2024 revenue projected at €17.2 billion and LVMH at €84.7 billion [7]. - The EU's antitrust enforcement is becoming more nuanced, focusing on the micro-dynamics between brands and retailers, indicating a heightened sensitivity to "hidden monopolies" and "structural unfairness" [7]. - The luxury industry must navigate the tension between maintaining price control for brand survival and complying with market transparency demands, highlighting a paradox in contemporary luxury business logic [8].