企业使命
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中国市场经济30年(2002-2006)——使命创新:入世,开启全新的思考:你的责任所在?
Sou Hu Cai Jing· 2026-01-05 04:06
"省优!部优!国优!创税!创汇!"……广告激昂却似是而非,关键在于它们都不是直接来自市场。 直到一本美国财经杂志《财富》,跨世纪时选在上海召开了一次以"中国未来50年"为主题的论坛,并顺便带来了一个叫"财富500强"的榜单。从此,中国 企业家才豁然发现,作为企业,以营业收入为指标来参加全球排名,是一个证明自身实力最直观的标尺!而进入榜单的企业数量,又是衡量国家实力的标 尺!——而1999年时,中国企业这个数字还不到两位数。截至2022年,登上《财富》世界500强企业排行榜的中国企业已达145家,中国成为上榜企业数量 最多的国家。 于是进入21世纪并开始迎接WTO全球化挑战的中国企业,不论国企还是民企,都纷纷把"进入《财富》500强",作为了自己企业的使命目标。为了迅速求 大求规模,以致于那几年"拉郎配"、"舢板变航母"成为了现象级热潮。 出品:中外管理传媒社长、总编 杨光 时代综述 2001年中国加入WTO,是一件划时代的大事。有时候也只有站到更高的层面时,才会真正关心自己的脚跟是不是稳健。开始面对全球的中国企业家,也 不得不开始面对内心:"我为了什么而做企业?我要把企业做成什么样?" 而使命,对于在新中国红 ...
所有难题,根源大多在老大身上
3 6 Ke· 2025-07-07 00:55
Group 1 - The essence of entrepreneurship is the transformation of scientific achievements into knowledge and capability transfer, highlighting the current era as a unique opportunity for entrepreneurs, especially scientists [2][3] - The fundamental purpose of entrepreneurship is to create successful enterprises rather than merely personal development, emphasizing the importance of prioritizing business success over individual growth [4][5] - A mission that transcends profit is crucial for driving a company's success, as it fosters genuine belief among founders and employees, leading to a more cohesive and motivated team [6][7][8] Group 2 - Entrepreneurship is defined as the gathering of high-energy individuals into a cohesive organization that moves in a unified direction, adhering to shared principles and executing effectively [14][15] - Key elements of successful entrepreneurship include a strong mission, vision, framework, and passion, which collectively contribute to the organization's ability to attract talent and achieve its goals [32][36][38] - Meeting genuine customer needs is the most critical factor determining entrepreneurial success, necessitating a clear understanding of the target audience and the value provided by the product or service [40][41][42] Group 3 - Partners in entrepreneurship are not essential but are extremely important, as they ensure continuity and alignment with the company's mission and vision even in the founder's absence [44][45] - Trust and shared mission are vital characteristics of ideal partners, as they facilitate effective collaboration and decision-making within the organization [46][55] - Financial resources serve as a lubricant for business operations, emphasizing the importance of securing funding during favorable conditions to ensure stability and growth [57][59] Group 4 - The leader of a company is its soul, responsible for strategic thinking and direction-setting, which is essential for navigating long-term challenges and opportunities [62][66] - Maintaining a calm mindset is crucial for long-term entrepreneurial success, as entrepreneurship is often a prolonged journey requiring resilience and adaptability [69][73] - Growth is the best form of management, especially in the early stages of a company, where focusing on business development and achieving victories is more important than intricate management practices [74][79] Group 5 - Entrepreneurship acts as an amplifier for personal qualities, highlighting both strengths and weaknesses, and serves as a process of self-improvement alongside business success [81][82]