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方洪波向左,董明珠向右
Hua Er Jie Jian Wen· 2025-05-23 13:42
Core Viewpoint - The recent collaboration between Dong Mingzhu and former employee Meng Yutong in a live-streaming event highlights the evolving dynamics within Gree Electric Appliances and the contrasting management styles of Dong Mingzhu and Midea's Fang Hongbo, as Gree faces challenges in maintaining its market position against competitors like Midea and Haier [2][3][11]. Group 1: Company Dynamics - Dong Mingzhu has reopened the door for Meng Yutong, who left Gree in 2023, by featuring her in a live-streaming event that quickly gained popularity, reaching the top of the Douyin home appliance sales chart [2][5]. - The contrasting management styles of Dong Mingzhu and Fang Hongbo have led to different growth trajectories for Gree and Midea, with Gree now lagging behind Midea in both revenue and market capitalization [10][11]. - Gree's revenue for 2024 is projected at 189.16 billion yuan, a decrease of 7.26%, while Midea's revenue is expected to reach 409.1 billion yuan, a growth of 9.5% [11][13]. Group 2: Market Position and Challenges - Gree's reliance on air conditioning, which accounted for 74.14% of its revenue in 2023, poses a significant risk as the company seeks to diversify its income streams [13][14]. - The company has been attempting to explore new growth areas such as renewable energy and smart manufacturing, but these efforts have not met expectations, leading to skepticism about its future performance [13][14]. - Dong Mingzhu's strong personal brand is both a strength and a potential liability for Gree, as it may hinder the company's efforts to modernize its image and attract younger consumers [14][15].