Industry Focus: Cultural Heritage & Design Innovation - Explores how designer Zeng Lingbo's team is revitalizing the ancient folk art of Jiama woodblock prints from Yunnan's Bai ethnic group [1] - Focuses on connecting traditional craftsmanship ("wild coarse grains") with modern life ("civilized refined grains") through design [1] - Aims to provide a contemporary platform for traditional crafts [1] Key Individuals & Organizations - Highlights Zeng Lingbo's roles: founder of Slow Material brand, consultant to Shenzhen Graphic Design Association, guest professor at Chengdu University, industry mentor at Zhejiang Media College, course professor at Guangzhou Academy of Fine Arts, and instructor for China National Arts Fund [1] Event Context - The content originates from a TEDx event, emphasizing its independently organized nature within the TED conference format [1]

Core Viewpoint - The article emphasizes the nostalgic and authentic taste of "Hui-style Su Yue" mooncakes, which evoke childhood memories and are made using traditional methods and local ingredients [4][12][112]. Group 1: Product Description - "Hui-style Su Yue" mooncakes are characterized by their simple, golden-brown appearance and rich flavors, including sesame and osmanthus [6][18]. - The mooncakes are handmade using traditional techniques, with a focus on natural ingredients and no additives, reflecting a heritage that dates back to the Tang and Song dynasties [12][13][58]. - Each mooncake is approximately 8 cm in diameter, making it suitable for individual consumption or sharing [32]. Group 2: Taste and Quality - The mooncakes are praised for their non-greasy, rich flavor profile, combining sesame, osmanthus, and other ingredients to create a delightful taste experience [27][30][34]. - The use of traditional wood-fired baking methods enhances the flavor, providing a unique aroma that cannot be replicated by modern techniques [21][89]. - The product is made with pure plant oils, making it suitable for various dietary preferences, including vegetarian and halal options [34][35]. Group 3: Cultural Significance - The mooncakes symbolize a connection to home and nostalgia, particularly during the Mid-Autumn Festival, a time for family reunions [103][115]. - The packaging reflects traditional cultural values, with eco-friendly materials that enhance the gift-giving experience [40][119]. - The article highlights the importance of preserving traditional craftsmanship and flavors in a fast-paced modern world [112][127]. Group 4: Availability and Pricing - The mooncakes are available for a limited time each year, with pre-orders encouraged due to high demand [51][52]. - The promotional price starts at 108 yuan, with options for bulk purchases and customization for corporate gifting [53][132]. - The product is marketed as a premium offering, emphasizing its artisanal quality and cultural heritage [97][132].