正月里，青海省西宁市张灯结彩，城东区下南关街泰兴德糕点铺总店，香味扑面而来，甜丝丝、油润 润。操作间里，厨娘们忙着做点心，揉面、捏花、烘烤…… 拥有灿烂深厚河湟文化的青海，保留了很多老传统。有着近40年青海糕点制作经验的老师傅程慧琴，是 泰兴德的"顶梁柱"，她练就了一手扎实的糕点功夫。15年前和家人一起创立了青海雅辛食品加工有限公 司，注册了自己的品牌"泰兴德"，坚持纯手工制作，亲自炒制馅料。 "顾客都说老手艺制作的糕点保留了食材本味，回味悠长，吃不腻，这也是我们坚持传统制作手艺的动 力。"程慧琴说，坚持老手艺并不意味着一成不变，这些年，她一直在琢磨如何让老点心受到更多年轻 人青睐。她尝试在保留传统口味的基础上，适当优化配方，让点心的口感层次更丰富；设计具有青海地 域文化特点的伴手礼盒，让青海糕点走出青海，走向远方。泰兴德也逐渐发展为拥有4家分店的连锁企 业，成了青海文旅IP中亮眼的一员。 近年来，青海省深度挖掘本地餐饮传统特色产品。今年春节前，青海省商务厅联合省文化和旅游厅、省 农业农村厅等部门举办了2026青海省老字号嘉年华·新春年货季暨网上年货节。融合市集展销、民俗展 演、技艺展示、互动打卡、云端嗨购等 ...

大集上手艺人精心制作出来的美味，让时光在烟火气中延续，让运河畔的乡村大集，成为鲁西新春里的民俗风景。 制片人：马宝军 策划：李琳 杜屹然 统筹：汪峰 陶玲君 编导：李聪 报道员：张新栋 张义博 布玉秀 新媒体编辑：黄传莉 01:00 春节前夕，山东省阳谷县运河岸边的张秋大集烟火升腾，浓浓的年味在各色老味道中弥漫。糖葫芦、炒栗子、手工香油、传统果子等特色美味齐聚市集，手 艺人以坚守传承下来的技艺，烹制出地道的新年滋味，让匠心与乡情在市井烟火中静静流淌。 ...

Core Viewpoint - The rise of handmade traditional products, such as woodblock New Year paintings, reflects a growing desire for cultural significance and personal connection in festive celebrations, moving away from mass-produced items [1][2] Group 1: Cultural Significance - The tradition of New Year paintings has existed for over a thousand years in China, originating as a means to pray for blessings and ward off evil [1] - The evolution of woodblock printing since the Song Dynasty has allowed for quicker reproduction of these culturally rich artworks, which embody people's hopes for a better life [1] Group 2: Modern Adaptation - Despite changes in housing structures, the cultural essence of New Year paintings remains intact, as they can be adapted to fit contemporary living environments [2] - The integration of traditional elements with modern aesthetics is evident in the creation of new designs that resonate with younger generations and even international audiences [2] Group 3: Artistic Process - The meticulous process of creating woodblock paintings involves multiple steps, including sketching, outlining, carving, and printing, showcasing the craftsmanship behind this ancient art form [1] - The involvement of younger individuals in the creation of these artworks indicates a revival and continuation of this traditional craft, ensuring its relevance in today's society [2]

Industry Focus: Cultural Heritage & Design Innovation - Explores how designer Zeng Lingbo's team is revitalizing the ancient folk art of Jiama woodblock prints from Yunnan's Bai ethnic group [1] - Focuses on connecting traditional craftsmanship ("wild coarse grains") with modern life ("civilized refined grains") through design [1] - Aims to provide a contemporary platform for traditional crafts [1] Key Individuals & Organizations - Highlights Zeng Lingbo's roles: founder of Slow Material brand, consultant to Shenzhen Graphic Design Association, guest professor at Chengdu University, industry mentor at Zhejiang Media College, course professor at Guangzhou Academy of Fine Arts, and instructor for China National Arts Fund [1] Event Context - The content originates from a TEDx event, emphasizing its independently organized nature within the TED conference format [1]

Core Viewpoint - The article emphasizes the nostalgic and authentic taste of "Hui-style Su Yue" mooncakes, which evoke childhood memories and are made using traditional methods and local ingredients [4][12][112]. Group 1: Product Description - "Hui-style Su Yue" mooncakes are characterized by their simple, golden-brown appearance and rich flavors, including sesame and osmanthus [6][18]. - The mooncakes are handmade using traditional techniques, with a focus on natural ingredients and no additives, reflecting a heritage that dates back to the Tang and Song dynasties [12][13][58]. - Each mooncake is approximately 8 cm in diameter, making it suitable for individual consumption or sharing [32]. Group 2: Taste and Quality - The mooncakes are praised for their non-greasy, rich flavor profile, combining sesame, osmanthus, and other ingredients to create a delightful taste experience [27][30][34]. - The use of traditional wood-fired baking methods enhances the flavor, providing a unique aroma that cannot be replicated by modern techniques [21][89]. - The product is made with pure plant oils, making it suitable for various dietary preferences, including vegetarian and halal options [34][35]. Group 3: Cultural Significance - The mooncakes symbolize a connection to home and nostalgia, particularly during the Mid-Autumn Festival, a time for family reunions [103][115]. - The packaging reflects traditional cultural values, with eco-friendly materials that enhance the gift-giving experience [40][119]. - The article highlights the importance of preserving traditional craftsmanship and flavors in a fast-paced modern world [112][127]. Group 4: Availability and Pricing - The mooncakes are available for a limited time each year, with pre-orders encouraged due to high demand [51][52]. - The promotional price starts at 108 yuan, with options for bulk purchases and customization for corporate gifting [53][132]. - The product is marketed as a premium offering, emphasizing its artisanal quality and cultural heritage [97][132].