编者荐语： 日经中文网与36氪开展内容交换合作。将精选36氪的精彩独家财经、科技、企业资讯，与读者分享。 以下文章来源于36氪 ，作者于精京 方婷 36氪 . 36氪是服务中国新经济参与者的卓越品牌和开创性平台，提供新锐深度的商业报道，强调趋势和价值，我们的slogan是：让一部分 人先看到未来。 江西帮正在悄悄统治着中国烘焙界。 文 ｜ 于精京 编辑 ｜ 方婷 图文无关（Reuters） 封面来源 ｜ Reuters 一说起烘焙店，很多人脑海里的印象都是：精致门店，网红打卡，随手一拍就是INS风。无论怎么看，都跟江西这个内陆省份挂 不上钩。 请观看36氪原创视频 也欢迎关注36氪视频号 这一切是怎么发生的？故事要从1987年说起。 那一年，两个刚刚退伍的江西小伙，张协旺和洪涛，带着在部队期间学到的面包烘焙技术，回到江西老家开出了一家"鹭江面包 店"。 在那个面包还是稀罕物的年代，靠着洋气的定位和亲民的价格， 他们开业第一年就净赚了3万块。要知道，1987年的城镇居民人 均可支配收入才只有1002。 于是，做面包能发财的消息，像病毒一样在十里八乡炸开了锅。 在当年，做面包还是一个门槛很高的手艺，技术传男不传女 ...

江西帮正在悄悄统治着中国烘焙界。 文 ｜ 于精京 编辑 ｜ 方婷 封面来源 ｜ 视觉中国 泸溪河创始人黄进15岁就在张协旺的店里当学徒，后来带领"资溪面包"成为全国连锁品牌的钟启文，更是辞去了村干部的身份，铁了心去学做面包。 就这样，通过"亲帮亲、邻帮邻"的模式，资溪面包产业也像面包一样开始发酵起来。但要是只说到这，就像湖南新化人统治复印店；灯光师大都来自河南鄢 陵县一样，还只是一个老乡间"传帮带"的故事。 一说起烘焙店，很多人脑海里的印象都是：精致门店，网红打卡，随手一拍就是INS风。无论怎么看，都跟江西这个内陆省份挂不上钩。 但就是这么一个看似跟烘焙无关的地方，诞生了鲍师傅、泸溪河、詹记、麦香人家这些你熟悉的烘焙品牌，可以说， 江西帮正在悄悄统治着中国烘焙界。 请观看36氪原创视频 也欢迎关注36氪视频号 这一切是怎么发生的？故事要从1987年说起。 那一年，两个刚刚退伍的江西小伙，张协旺和洪涛，带着在部队期间学到的面包烘焙技术，回到江西老家开出了一家"鹭江面包店"。 在那个面包还是稀罕物的年代，靠着洋气的定位和亲民的价格， 他们开业第一年就净赚了3万块。要知道，1987年的城镇居民人均可支配收入才只有1 ...

Summary of Key Points Core Viewpoint - The Qinghai Provincial Market Supervision Administration reported that eight batches of food products failed to meet food safety standards during a recent inspection, prompting local regulatory actions to address the violations [1]. Group 1: Non-compliant Food Products - Eight batches of food products were identified as non-compliant with national food safety standards, including: 1. Peach crisps from a bakery in Xunhua County, with aluminum residue exceeding the limit at 205 mg/kg (limit: 100 mg/kg) [1]. 2. Pomfret fish from a seafood vendor in Xining, with enrofloxacin levels at 134 µg/kg (limit: 100 µg/kg) [1]. 3. Wokan oranges from a supermarket in Haidong, with bifenthrin levels at 0.13 mg/kg (limit: 0.05 mg/kg) [1]. 4. Black barley cakes from a supermarket in Wulan County, with dehydroacetic acid levels at 0.0452 g/kg (not permitted) [1]. 5. Sunflower peach crisps from a bakery in Maqin County, with peroxide value at 0.42 g/100g (limit: 0.25 g/100g) [1]. 6. Sandwich sausages from a trading company in Yushu, with total bacterial count exceeding the limit [1]. 7. Sweet peppers from a department store in Xining, with thiamethoxam levels at 0.10 mg/kg (limit: 0.05 mg/kg) [1]. 8. Large spoons used in a restaurant in Huangzhong County, with anionic synthetic detergent levels exceeding the limit [1]. Group 2: Regulatory Actions - The local market supervision departments have been organized to conduct investigations and take necessary actions regarding the non-compliant food products identified in the inspection [1]. - Consumers are advised to report any purchases or sightings of the listed non-compliant food products to the complaint hotline 12315 [1].

Core Insights - The competition showcased the diversity and quality of Hangzhou's agricultural products while fostering a new generation of live-streaming talents who can effectively communicate the stories behind these products [2] Group 1: Event Overview - The "Hangzhou Agricultural Broadcasting Skills Competition" took place on September 4 at the 8300 Outdoor Sports Center in Changhua Town, Lin'an District, organized by the Hangzhou Federation of Trade Unions [1] - The competition featured 12 "new farmer hosts" who presented local products such as mountain walnuts, Jiu Keng tea, and hand-peeled bamboo shoots through live streaming [1] - Each contestant had only five minutes to showcase their skills, emphasizing creativity and audience engagement [1] Group 2: Contestant Performance - Contestants employed various strategies, such as storytelling and personal anecdotes, to connect with the audience [1] - The evaluation criteria included content quality, creativity, host performance, and technical presentation, covering multiple aspects like opening appeal, product recommendation, promotional design, and emotional engagement [1] - Six contestants emerged victorious, earning awards and recognition as "Hangzhou Agricultural Product Ambassadors" for 2025 [1] Group 3: Broader Implications - The competition is seen as a practical initiative to promote the "agricultural broadcasting" economy and support common prosperity in Hangzhou [2] - It aims to cultivate talents who can effectively narrate the agricultural stories of Hangzhou and enhance the regional brand value [2]

Overall Situation - The Xi'an Huyi District Market Supervision Administration conducted a food safety supervision sampling of 51 batches, with 48 batches passing and 3 batches failing [2][3] - The sampling covered 14 categories of food, including nuts, sugar, convenience foods, vegetable products, frozen drinks, pastries, bean products, grain products, edible oils, alcoholic beverages, and fruit products, all of which passed [2][3] - The main reasons for the failures were pesticide residues and non-compliance with food safety national standards regarding food additives [2][3] Non-compliant Products - The non-compliant products included: 1. Disinfected bowls from a restaurant with a result of 0.019 mg/100 cm² for anionic synthetic detergent, which should not be detected [3] 2. Ginger purchased from a supermarket with a pesticide residue of 0.62 mg/kg for dichlorvos, exceeding the standard of ≤0.02 mg/kg [3] 3. Yam purchased from the same supermarket with a result of 0.462 mg/kg for carbendazim and its manganese salt, exceeding the standard of ≤0.3 mg/kg [3] Compliant Products - All tested batches of various food categories, including nuts, sugar, convenience foods, vegetable products, frozen drinks, pastries, bean products, grain products, edible oils, alcoholic beverages, and fruit products, were compliant [2][3] - Specific compliant products included: - Canola oil from Weinan Chang'an Flower Oil Co., 5L per barrel [5] - Small liquor peanuts from Heze Suiyuan Food Co., 360g per package [5]

Core Viewpoint - The chain bakery brand Zhanji has faced multiple complaints regarding incorrect production dates on its products, leading to consumer lawsuits and compensation claims [1][2][4]. Group 1: Consumer Complaints - Consumers have reported purchasing products with future production dates, raising concerns about the authenticity of the labeling process [2][3]. - One consumer received a compensation of 1000 yuan after filing a lawsuit due to receiving a product with a misleading production date [6]. - Another consumer expressed doubts about the freshness of a product that was reportedly made just minutes after ordering, suspecting that the label was altered [7]. Group 2: Company Response and Practices - Zhanji's stores have varied practices regarding how production dates are labeled, with some stores indicating that products are freshly made while others rely on factory labeling [10][11]. - The company has not provided a clear response to the ongoing issues regarding production date discrepancies despite multiple inquiries from media [11]. Group 3: Regulatory Context - There are no clear national regulations governing the labeling of freshly made food products, although some local regulations exist [12]. - The lack of standardized labeling practices may contribute to the confusion and consumer distrust surrounding the products sold by Zhanji [12]. Group 4: Legal Implications - Mislabeling production dates could lead to legal consequences for the company, including administrative penalties and potential criminal charges if consumer health is jeopardized [13]. - Consumers have the right to seek compensation for misleading labeling practices, with potential claims for damages based on the nature of the violation [13].

Group 1 - A consumer reported purchasing a cake with an incorrect production date at a chain store of the brand Zhanji Taosu, which was later explained by the store as a labeling error [1] - The production date on the cake was marked as June 22, while the purchase was made on June 21, raising concerns about the authenticity of the product's production date and shelf life [1] - The consumer attempted to resolve the issue with the store but received no satisfactory response, leading to a complaint to the authorities [1] Group 2 - The store involved in the incident did not provide a response to media inquiries, and attempts to contact the manager were unsuccessful [2] - Zhanji Taosu was founded in 1955 by Zhan Zhenhua and specializes in traditional Chinese pastries, with signature products including peach crisp and honey cakes [2] - As of June 11, Zhanji Taosu operated 265 stores nationwide, primarily concentrated in Anhui, and has not yet opened for franchising [2]

Core Viewpoint - The article discusses the rapid rise and fall of trendy baked goods in the Chinese market, highlighting the cyclical nature of consumer interest and the challenges faced by entrepreneurs in the baking industry [5][16]. Group 1: Trends in the Baking Industry - The baking category is experiencing a wave of trendy products, with items like butter rice cakes and corn tarts gaining immense popularity, leading to long queues and high sales [6][7]. - Despite the initial success of trendy items, many new stores are closing down, with projections indicating that 100,000 baking shops will close in 2024, while net growth in new stores will be less than 10,000 [7][16]. - The rapid iteration of trendy baked goods is attributed to low entry barriers for new entrepreneurs, resulting in a lack of product uniqueness and a saturated market [12][16]. Group 2: Market Dynamics and Consumer Behavior - The article notes that the baking market is facing challenges from supermarkets and e-commerce platforms, which offer competitive pricing and convenience, further eroding the market share of traditional bakeries [12][16]. - Consumer sentiment is shifting towards quality over price, with a growing resistance to high-priced baked goods, indicating a potential shift in market dynamics [15][16]. - The concept of "quality-price ratio" is emerging as a critical factor for success in the baking industry, as consumers seek a balance between price and quality [15][16]. Group 3: Successful Business Strategies - Successful baking brands are those that combine classic products with innovative new offerings, creating a diverse product matrix that encourages repeat purchases [13][16]. - The article emphasizes the importance of having signature products that foster strong brand associations, which can sustain a bakery's long-term viability [13][16]. - The need for bakeries to adapt to changing consumer preferences and market conditions is highlighted, with a focus on maintaining product quality while managing costs [15][16].

Core Viewpoint - The article discusses the launch of the first handmade store by the baking giant Lukxihe in Nanjing, highlighting a shift towards a fully fresh-baked production model, which contrasts with their traditional factory-plus-store approach [2][11]. Company Summary - Lukxihe's new handmade store is located in Nanjing's Xinjiekou and features a production model where all products are freshly baked on-site, differing from their previous model where some items were produced in a central factory [2]. - The store retains popular items like meat floss cakes and egg tarts but introduces new products aimed at younger consumers, such as croissants and butter rice cakes [9]. - Pricing for popular items includes egg tarts at 8.9 yuan, croissants at 12.9 yuan, and butter rice cakes at 16.9 yuan, maintaining a mid-range pricing strategy [9]. Industry Summary - The handmade baking segment is emerging as a new trend in the baking industry, driven by intense market competition and a recent industry reshuffle since 2024, which has seen many once-popular brands decline [11]. - The rise of handmade stores is seen as a differentiation strategy for brands in a competitive environment, as traditional brands face challenges in maintaining market presence [11]. - Other brands, such as Youhe and Shitou Xiansheng, are also adopting similar handmade and fresh-baking models, indicating a broader industry shift towards this approach [9][11].