Group 1 - The Guangdong Activity Week at the 2025 Osaka World Expo will take place from June 27 to June 29, 2025, focusing on the theme "Green and Beautiful Guangdong, Intelligent Innovation for the Future" [1][2] - The opening ceremony is scheduled for the morning of June 27, with a significant event on June 28 in Kobe, promoting the investment environment of the Guangdong-Hong Kong-Macao Greater Bay Area and facilitating connections in the health industry between China and Japan [1][2] - Over 300 representatives from Chinese and Japanese enterprises are expected to participate in discussions on cooperation in sectors such as health and intelligent manufacturing [1][2] Group 2 - The exhibition will showcase Guangdong's advancements in smart living and sustainable development, featuring a model of the Guangzhou Metro to illustrate smart transportation achievements [2] - The humanoid robot Walker C will provide intelligent guidance and interaction, highlighting innovations in artificial intelligence [2] - The event will also present Guangdong's initiatives in green energy, including offshore wind farms and zero-carbon factories, contributing to global sustainable development [2]

Core Viewpoint - The article highlights the revival and modernization of intangible cultural heritage (ICH) through the efforts of young creators and the integration of traditional skills with contemporary media, particularly short videos, to engage a broader audience and enhance the livelihoods of artisans [1][3][5]. Group 1: Young Creators and ICH - Young self-media creator Jiang Xunqian has become the seventh-generation inheritor of the "Datiehua" (Iron Flower) technique, emphasizing the importance of ICH in preserving cultural heritage [1]. - Jiang's short videos have significantly increased public interest in the "Datiehua" technique, with over 800 million views in a short period, showcasing the potential of digital platforms to revitalize traditional crafts [4][5]. - The interaction rate for short video accounts of ICH artisans is reported to be between 20% and 25%, indicating strong audience engagement [5][6]. Group 2: Innovative Approaches to ICH - Young creators are utilizing various innovative methods, such as cross-disciplinary collaborations and creative storytelling, to promote ICH, resulting in a surge of interest and participation [7]. - The "Running Parkour Noodles" project combines parkour with traditional ICH, achieving over 12 million likes on a single video, demonstrating the effectiveness of creative fusion in attracting attention [7]. - The "2025 Douyin ICH Data Report" indicates a 31% year-on-year increase in ICH-related videos, with 749.9 billion views, highlighting the growing popularity of ICH content among younger audiences [8]. Group 3: ICH and Tourism - The integration of ICH into the tourism sector is reshaping cultural experiences for young people, making travel more appealing and enriching [10][11]. - Chengdu's theater performances incorporate ICH elements, attracting a younger audience and fostering interest in traditional culture [10]. - The "Dujiangyan Water Festival," recognized as a national ICH, has been successfully marketed as a global tourism brand, showcasing the potential of ICH in enhancing local tourism [11][12].

Core Insights - The rise of Labubu, a Chinese toy brand, highlights the potential of emotional consumption and cultural resonance, marking a shift from "Made in China" to "Created in China" [2][3] Group 1: Cultural and Technological Innovation - Cultural elements provide the soul for IP, with Chinese toy companies leveraging traditional culture and global expressions to create appealing products like Labubu [3] - Technological advancements enable IP upgrades, with companies reducing mold development time and increasing production capacity significantly through digital modeling and smart manufacturing [3] Group 2: Industry Support and Market Trends - The complete industrial chain in Dongguan supports the realization of IP, facilitating design, production, and logistics, which has allowed local brands to capitalize on popular IPs [3] - In 2023, the value of original IP in Dongguan surpassed that of OEM business, accounting for 53% of the market, indicating a significant shift towards innovation despite the fast-changing trends in consumer preferences [3][4]

Core Viewpoint - The article highlights the significant growth and global expansion of Chinese trendy toys, particularly focusing on the Labubu brand, which has gained immense popularity both domestically and internationally, showcasing the strength of Dongguan's manufacturing capabilities in the trendy toy industry [1][3][13]. Group 1: Market Trends and Growth - Labubu's auction price reached 1.08 million yuan, indicating a strong demand for trendy toys [1] - The trend of trendy toys has expanded from Southeast Asia to global markets, with notable sales in major cities like New York, London, and Tokyo [2][4] - The surge in popularity of trendy toys reflects a broader trend of cultural export and consumer upgrade in China [3][16] Group 2: Dongguan's Role in the Industry - Dongguan is recognized as a major manufacturing hub for trendy toys, with over 30 factories supplying products to Pop Mart by 2020 [2][8] - The presence of leading companies in Dongguan has facilitated the transformation of local toy manufacturers into trendy toy producers, enhancing their global reach [2][9] - Dongguan's toy industry has evolved from traditional OEM roles to becoming key players in the trendy toy market, attracting international clients [8][9] Group 3: Company Strategies and Innovations - Companies like Chengshi Culture have seen significant growth, with a sixfold increase in sales within two years, indicating successful market strategies [10][11] - The integration of design and smart manufacturing has allowed Dongguan's trendy toy companies to meet international standards and enhance their competitiveness [9][13] - The article emphasizes the importance of cultural elements in trendy toy designs, showcasing how Dongguan's products combine traditional Chinese culture with modern creativity [15][16]