Group 1 - The core viewpoint of the article highlights that 130 Chinese companies made it to the Fortune Global 500 list, but 68 of them experienced a decline in rankings, particularly in traditional manufacturing, automotive, and energy sectors [1] - Notably, China FAW Group's ranking fell to 164th, dropping 35 places compared to the previous year, and its position among Chinese automakers decreased from 2nd to 4th [1] - The performance data indicates a downward trend, with China FAW's vehicle sales for 2024 projected at 3.2 million units and revenue at 555.01 billion yuan, compared to 3.373 million units and 624.94 billion yuan in 2023, reflecting a decline in both sales and revenue [1] Group 2 - Traditional automakers, particularly those reliant on fuel vehicle operations, are facing significant transformation challenges and market share defense against the rise of new energy vehicle manufacturers [4] - The General Manager of FAW-Volkswagen, Chen Bin, emphasized the need for traditional companies to leverage their existing strengths, including technological capabilities and customer reputation, to pivot effectively towards new market opportunities [4]

Core Viewpoint - The article discusses the challenges faced by the Zhijie brand, a collaboration between Huawei and Chery, highlighting its initial success followed by significant delivery issues and declining sales, leading to dissatisfaction among users and internal competition with other brands [2][3][4][6][11]. Group 1: Brand Performance and Sales - Zhijie launched its first model, the Zhijie S7, in November 2023, which received over 5,000 pre-orders on launch day and more than 20,000 within a month, targeting the young elite market priced between 250,000 to 350,000 yuan [3][4]. - However, the delivery timeline extended from the planned 4-6 weeks to over 12 weeks due to chip shortages and factory relocation, leading to quality control issues and order cancellations [3][4]. - Sales peaked at 7,397 units in October 2024 but dropped significantly to 565 and 491 units in May and June 2025, respectively, with overall sales for June reported at 2,459 units [4][6]. Group 2: Internal Competition and Brand Strategy - Zhijie faces internal competition from other brands under the Huawei and Chery umbrella, such as Wanjie and Xingtu, which complicates its market positioning [6][8]. - The brand's identity is muddled by similarities in appearance, technology, and pricing with other Chery brands, leading to confusion among consumers and sales personnel [7][8]. - Chery's decision to promote its main brand over Zhijie during a live stream event for the Fengyun A9L model has further alienated Zhijie users, who feel neglected [7][8]. Group 3: Strategic Changes and Future Outlook - In early 2025, Zhijie became an independent entity under Chery, allowing for more autonomous financial and marketing decisions, which is seen as a self-rescue attempt [9][10]. - Chery plans to establish a dedicated sales company for Zhijie to enhance its market presence and resolve issues related to being overshadowed by other brands [10]. - The introduction of a new logo and branding strategy aims to differentiate Zhijie from its competitors and improve its market appeal [10].