Core Viewpoint - The 16th Dairy Conference and D20 Forum aims to address challenges and explore effective paths for the transformation and upgrading of China's dairy industry, focusing on quality and brand development in the new era [1] Group 1: Event Overview - The conference was held from July 13 to 15 at the Xiamen International Conference and Exhibition Center, organized by the China Dairy Association [1] - Key leaders and guests included former officials from the Ministry of Agriculture and experts from various agricultural institutions, highlighting the event's significance [2] Group 2: Company Highlights - De Yi Dairy, a leader in low-temperature milk, showcased its two flagship products, "Xianjing" and "Changrun," emphasizing its 30 years of expertise in the low-temperature sector [4] - The company has established a comprehensive low-temperature milk supply chain, known as the "Seven-Dimensional Self-Control" model, which has been recognized as a benchmark in the industry [16] Group 3: Product Innovations - "Xianjing" fresh milk contains 300 mg/L of native immunoglobulin, which is 3000 times higher than regular room-temperature milk, showcasing its competitive edge in active nutrition [25] - "Changrun" yogurt, developed in collaboration with an academic team, has been clinically proven to improve gut health within 28 days, demonstrating its effectiveness [28] Group 4: Industry Leadership - De Yi Dairy's commitment to quality and innovation has earned it numerous accolades, including the top spot in consumer satisfaction for liquid milk and recognition as a leading brand in Shandong province [32] - The company aims to continue its focus on low-temperature milk and enhance its technological innovations to meet the growing demand for high-quality nutrition [30]

Core Viewpoint - The article discusses the decline of Bright Dairy, once a leading player in China's dairy industry, highlighting its recent financial struggles and loss of market position to competitors like Mengniu and Yili [1][25]. Historical Context - Bright Dairy, founded in 1950, was a pioneer in the Chinese dairy market, introducing advanced cold chain logistics and achieving significant market share in the late 1990s [4][5][6]. - By 1999, Bright Dairy held a 33.35% market share in liquid milk and 12.35% in yogurt, ranking first nationally [5]. - The company went public in 2002, with revenues of 50.21 billion yuan, surpassing both Yili and Mengniu combined [6]. Recent Challenges - Bright Dairy has faced a continuous decline in revenue, with a drop from 292.1 billion yuan in 2021 to 242.8 billion yuan in 2024, marking a cumulative decrease of 16.9% [14]. - The company's net profit for 2024 was reported at 7.22 billion yuan, heavily influenced by non-recurring gains from land sales, indicating operational struggles [15]. - The core liquid milk segment saw a revenue decline of 9.47% in 2024, contributing to nearly 60% of total revenue, reflecting a lack of product diversification [16]. Market Position - As of 2021, the market share for Bright Dairy was only 8%, significantly trailing behind Yili and Mengniu, which held 38% and 27% respectively [13]. - Bright Dairy's sales in its home market of Shanghai fell by 5.39% in 2024, while external markets experienced a more severe decline of 14.73% [20]. Management and Strategy Issues - The company has experienced frequent leadership changes, with five CEO transitions in 14 years, leading to inconsistent marketing strategies [22]. - Bright Dairy's investment in New Zealand's Newlight has resulted in significant losses, further straining its financial position [23]. - Employee compensation has decreased, while executive pay has increased, raising concerns about management priorities [24]. Future Outlook - The company is under pressure to stabilize its market position and find new growth opportunities amidst fierce competition from established giants and regional brands [26].