Core Insights - The 2025 Shandong Livestock High-Quality Development Conference and the 40th Shandong Livestock Expo were held in Jinan, focusing on new paths for high-quality development in the livestock industry [1] - Deyi Dairy, a leading low-temperature milk enterprise in China, was invited to participate and received high praise for its comprehensive strength and innovative development achievements [1] Awards and Recognition - Deyi Dairy won seven industry awards at the expo, highlighting its product quality and commitment to social responsibility [3] - The chairman of Deyi Dairy, Wang Peiliang, was honored as a "Meritorious Entrepreneur in the Livestock Industry for 40 Years," recognizing his contributions to the low-temperature milk sector and the transformation of Shandong's dairy industry [3] Product Innovation - Deyi Dairy's products, including Fresh Realm Fresh Milk and Smooth Acid Milk, won the "Gold Award for Quality Livestock Products" at the expo, showcasing the company's strength in technological innovation and product upgrades [5] - The company emphasizes its commitment to providing fresh and nutritious milk through technological advancements [5] Social Responsibility - Deyi Dairy actively promotes the student milk drinking program and was recognized as an "Innovative Demonstration Unit for Quality Student Drinking Milk" for the 2024-2025 period [8] - The company also received accolades for its community outreach efforts, including organizing the 7th Shandong Dairy Culture Arts Festival and a charity event for the elderly [10] Industry Leadership - Deyi Dairy's performance at the expo exemplified the achievements of Shandong's dairy industry in high-quality development and its role as a leader in the low-temperature milk sector [19] - The company has established a comprehensive "seed-raise-add-quality-technology-distribution-sale" seven-dimensional self-control industrial chain model, ensuring meticulous management from source to consumer [19] Technological and Quality Achievements - Deyi Dairy has obtained 307 invention patents and is recognized as the only dairy brand in the "Good Products of Shandong" initiative, also winning the highest quality honor in Shandong, the "Governor's Quality Award" [20] Economic Impact - Deyi Dairy's industrial chain model has helped 12,000 farmers increase their income and created 21,000 jobs, contributing to regional development and the ecological protection of the Yellow River basin [25] - The company aims to continue leading the low-temperature milk industry towards new heights while contributing to the construction of a modern agricultural model in Shandong [25]

Core Viewpoint - The event "Good Products from Shandong - Special Agricultural Products" held in Shanghai highlighted the achievements of Deyi Dairy, showcasing its high-quality products and strong market presence, which received significant recognition from government officials and consumers [3][4][7]. Group 1: Event Highlights - The event took place from April 25 to 27, organized by the Shandong Provincial Department of Agriculture and Rural Affairs, and the Shandong Provincial Government Office in Shanghai [3]. - Deyi Dairy was the only dairy company to receive the "Shandong Provincial Governor Quality Award," emphasizing its leadership in the industry [4][7]. - Government officials, including the Vice Governor of Shandong, praised Deyi Dairy's products, particularly the high-quality Chuangrun IU-100 probiotic yogurt [4][7]. Group 2: Product Features - Deyi Dairy's star products include: - Xianjing Fresh Milk, which contains 300 mg/L of native immunoglobulin, significantly higher than regular milk [10]. - Chuangrun Yogurt, developed in collaboration with an academic team, featuring a unique probiotic strain that enhances immune and gut health [10]. - Youmai Yogurt, combining whole oats and fruit pearls, appealing to younger consumers with its smooth taste [10]. Group 3: Market Strategy - Deyi Dairy employs a full industry chain strategy from "field to table," ensuring high-quality fresh milk for consumers [10][14]. - The company has integrated an online and offline retail model, providing next-day delivery services from Shandong to Shanghai, enhancing consumer accessibility [14]. - The launch of the Shanghai Promotion Center aims to expand the "Good Products from Shandong" brand nationwide, promoting nutritional upgrades for consumers [17].