Core Insights - The real estate market in Kunming has shown significant changes in the first half of 2025, with a notable increase in new residential property transactions and a shift in market dynamics towards innovative products [1][15] - The emergence of innovative housing products, particularly those with zero or negative public area, has gained traction among buyers, especially among the younger demographic [1][10] Market Performance - In the first half of 2025, the transaction volume of new residential properties in Kunming reached 1.68 million square meters, representing a 22% year-on-year increase, translating to approximately 14,000 units sold [1] - The average monthly sales of new homes were around 2,510 units, indicating a robust market activity [1] Buyer Demographics - The primary buyers in the Kunming real estate market are now 90s generation clients from other provinces and local improvement buyers, favoring well-located, reasonably priced innovative residential products [3][15] - Preferred property sizes are between 130-150 square meters, with total prices ranging from 2.5 to 3 million yuan [3] Product Trends - The market has seen a rise in the popularity of fourth-generation residential products, which have been well-received by buyers, with two projects achieving sales of 448 million yuan and 257 million yuan respectively [8][10] - Traditional high-density projects are losing competitiveness, while projects with high space utilization and advantageous locations remain resilient [10][15] Sales Dynamics - The top-selling projects in the first half of 2025 include several innovative and improvement-oriented developments, contrasting with older, less competitive offerings [7][11] - The introduction of housing ticket projects has provided new avenues for inventory clearance, with significant sales success reported [12][15] Future Outlook - The market is expected to continue favoring innovative residential products, with traditional high-density and high-public area projects facing increasing sales pressure [15] - Companies are likely to focus on core areas and zero-public area markets as the new battleground for competition [15]

Core Viewpoint - The real estate market in Kunming is experiencing a stable increase in new residential supply, with a year-on-year growth of 20.2% in the first five months of the year, indicating sustained market heat and a robust supply scale [1]. Supply Overview - The total new residential supply area in Kunming's main urban area from January to May is approximately 92 million square meters, with 34 main projects contributing to this supply [1]. - Key projects by supply area include: Zhuyou Shuanghe Bay, Bangtai Yujiaojing, China Railway Nord Central Xi Chunfeng, and others, with several projects being top sellers in the market [1]. Project Performance - Bangtai Guanyun and Yicheng Danxia Cuiyu are among the first fourth-generation residential projects in Kunming, achieving significant sales with transaction amounts of 2.09 billion yuan and 1.10 billion yuan respectively [2][3]. - The average transaction price for Bangtai Guanyun is above 19,000 yuan per square meter, while Yicheng Danxia Cuiyu exceeds 22,000 yuan per square meter [3]. Market Trends - The overall supply trend in Kunming's real estate market is expected to improve, with a notable increase in supply following a slowdown in early 2024 due to market conditions [9]. - Future key projects expected to enter the market include New Hope Jinguangfu, Longhu Fengcui, and others, which will adhere to new residential regulations [9][12]. Sales Dynamics - The sales pace of new projects is accelerating, with a diverse range of product types being introduced, including high-end and quality housing options [12]. - The competitive landscape is intensifying among fourth-generation and excellent third-generation residential projects, driven by the introduction of new housing regulations [12].