Market Overview - In the week of September 8-14, 2025, the Kunming real estate market experienced a decline in both transaction volume and prices, with the Xicheng District seeing a 24% increase in sales of low-priced or newly regulated properties, while other districts faced declines [1] - A total of approximately 43,800 square meters were supplied to the market, representing a 17% increase week-on-week, while transactions totaled about 61,400 square meters, reflecting a 15% decrease [1] - The average transaction price was approximately 11,071 yuan per square meter, down 5% from the previous week [1] Key Projects - The Zhuyou·Hanlinfu project led sales with a weekly sales amount of about 60 million yuan, selling 77 units at an average price of approximately 6,139 yuan per square meter [1] - The Huafa Shuxiang Yunhai project, located in the Ma Street West area, also performed well, with sales of 21 units and an average price of about 10,575 yuan per square meter [1] - The Zhongtonglian Dashushan project ranked second with sales of 27 units and an average price of approximately 10,600 yuan per square meter [1] New Developments - The Chenggong New City project, a new high-end residential development, has seen strong sales momentum since its market entry, with the first building topping out in mid-June [2] - The Longhu Tianjing and Poly Tianjun projects, positioned as high-end improvements, also reported significant sales, with average prices of approximately 16,164 yuan per square meter and 18,654 yuan per square meter, respectively [2] Land and Development Updates - The Guandu Guotou Baiyuefu project, previously the Hengda Jiulongwan site, sold 13 units at an average price of about 14,015 yuan per square meter, indicating a revival of the previously stalled land [5] - No new land was supplied or sold in Kunming's main urban area during the week, but three new projects from Bangtai continued to be promoted [5] - The auction of a 40% stake in the Cuihu Yunding project attracted seven bidders, ultimately selling at a 50-fold premium, indicating strong interest in the area [8] Future Prospects - The idle land of the Cuihu Yunding Phase II project is expected to restart development, highlighting the scarcity value of land around Cuihu [8] - The A2 plot of the Cuihu Yunding project, which has been idle, is anticipated to undergo significant planning adjustments under new residential regulations, making its future product offerings highly anticipated [9]

Core Insights - The real estate market in Kunming has shown significant changes in the first half of 2025, with a notable increase in new residential property transactions and a shift in market dynamics towards innovative products [1][15] - The emergence of innovative housing products, particularly those with zero or negative public area, has gained traction among buyers, especially among the younger demographic [1][10] Market Performance - In the first half of 2025, the transaction volume of new residential properties in Kunming reached 1.68 million square meters, representing a 22% year-on-year increase, translating to approximately 14,000 units sold [1] - The average monthly sales of new homes were around 2,510 units, indicating a robust market activity [1] Buyer Demographics - The primary buyers in the Kunming real estate market are now 90s generation clients from other provinces and local improvement buyers, favoring well-located, reasonably priced innovative residential products [3][15] - Preferred property sizes are between 130-150 square meters, with total prices ranging from 2.5 to 3 million yuan [3] Product Trends - The market has seen a rise in the popularity of fourth-generation residential products, which have been well-received by buyers, with two projects achieving sales of 448 million yuan and 257 million yuan respectively [8][10] - Traditional high-density projects are losing competitiveness, while projects with high space utilization and advantageous locations remain resilient [10][15] Sales Dynamics - The top-selling projects in the first half of 2025 include several innovative and improvement-oriented developments, contrasting with older, less competitive offerings [7][11] - The introduction of housing ticket projects has provided new avenues for inventory clearance, with significant sales success reported [12][15] Future Outlook - The market is expected to continue favoring innovative residential products, with traditional high-density and high-public area projects facing increasing sales pressure [15] - Companies are likely to focus on core areas and zero-public area markets as the new battleground for competition [15]

Core Viewpoint - The real estate market in Kunming is experiencing a stable increase in new residential supply, with a year-on-year growth of 20.2% in the first five months of the year, indicating sustained market heat and a robust supply scale [1]. Supply Overview - The total new residential supply area in Kunming's main urban area from January to May is approximately 92 million square meters, with 34 main projects contributing to this supply [1]. - Key projects by supply area include: Zhuyou Shuanghe Bay, Bangtai Yujiaojing, China Railway Nord Central Xi Chunfeng, and others, with several projects being top sellers in the market [1]. Project Performance - Bangtai Guanyun and Yicheng Danxia Cuiyu are among the first fourth-generation residential projects in Kunming, achieving significant sales with transaction amounts of 2.09 billion yuan and 1.10 billion yuan respectively [2][3]. - The average transaction price for Bangtai Guanyun is above 19,000 yuan per square meter, while Yicheng Danxia Cuiyu exceeds 22,000 yuan per square meter [3]. Market Trends - The overall supply trend in Kunming's real estate market is expected to improve, with a notable increase in supply following a slowdown in early 2024 due to market conditions [9]. - Future key projects expected to enter the market include New Hope Jinguangfu, Longhu Fengcui, and others, which will adhere to new residential regulations [9][12]. Sales Dynamics - The sales pace of new projects is accelerating, with a diverse range of product types being introduced, including high-end and quality housing options [12]. - The competitive landscape is intensifying among fourth-generation and excellent third-generation residential projects, driven by the introduction of new housing regulations [12].