作为活动的联合主办方，山东广播电视台党委委员、副总编辑王忠表示，作为省级主流媒体，山东广播 电视台将持续发挥平台传播优势，全方位展现赛事风采，传播健康理念，推动体育产业与文旅、康养等 领域深度融合，为山东经济文化强省建设注入新活力。他强调，通过赛事的举办和中医药文化的传播， 能够有效提升城市品牌影响力，助力"好品山东"与"好运山东"的双向赋能。 在随后的签约环节中，山东省体育局与东阿阿胶签署了《第十五届全运会山东代表团战略合作协议》， 并向东阿阿胶授予"战略合作伙伴"奖牌。此后，山东省体育局、东阿阿胶与山东广播电视台三方共同签 署了《山东省马拉松联赛总冠名合作协议》，东阿阿胶获授"山东省马拉松联赛总冠名"奖牌，标志着合 作从竞技体育延伸至全民健身领域。 2025年9月24日，第十五届全国运动会山东代表团战略合作伙伴暨山东省马拉松联赛总冠名签约仪式在 山东广播电视台演播厅隆重举行。本次活动由山东省体育局主办，山东广播电视台生活农科管理运营中 心承办，东阿阿胶股份有限公司（以下简称"东阿阿胶"）作为战略合作伙伴深度参与，标志着中医药老 字号与体育事业的深度融合迈入新阶段。 作为此次战略合作的一项核心成果，山东省体 ...

Core Insights - The sports industry in China has been growing at an annual rate of over 10% since the 14th Five-Year Plan, becoming a significant contributor to public health and economic growth [1][2] - The State Council has emphasized the importance of developing the sports industry and consumption as part of the strategy to expand domestic demand, highlighting sports consumption as a key area for improving consumer spending [1][2] Group 1 - The demand for sports activities has evolved from mere physical exercise to include exploration of nature, social interaction, relaxation, and entertainment, reflecting the public's pursuit of health and quality of life [2][3] - The sports goods manufacturing sector has shown innovation, with exports reaching $14.901 billion in the first half of 2025, a year-on-year increase of 1.56%, driven by smart fitness equipment and treadmills [2] - The integration of sports with other industries, such as tourism and culture, has stimulated new consumption dynamics, as seen in urban developments like Chengdu's greenway and Shanghai's sports park [3] Group 2 - The development of sports facilities is being integrated into urban renewal and rural revitalization efforts, optimizing existing resources and creating new consumption hotspots [3] - The trend of "one person participating, the whole family traveling" is emerging, showcasing the strong influence of sports on related sectors like transportation, accommodation, and dining [3] - The sports industry is leveraging its strong grassroots support and innovative potential to continuously explore new avenues for growth, contributing significantly to public health and economic development [3]

Group 1 - The core event of the "National Fitness Day" in Hangzhou emphasizes the integration of sports and health, aiming to promote a culture of fitness among citizens and support the city's goal of becoming an international sports city [6][11][12] - The event features a "100-day weight management campaign" that encourages citizens to form fitness groups, track their exercise data, and share healthy eating habits through an interactive platform [7][11] - The initiative includes a series of activities such as online challenges and community competitions, designed to sustain enthusiasm for fitness throughout the summer [7][12] Group 2 - The event incorporates scientific fitness guidance and health services, providing citizens with access to professional advice on exercise and recovery, thus ensuring a safe and effective fitness experience [8][9] - A creative health science market was set up to promote knowledge about weight management and healthy living, engaging citizens in both physical activities and educational opportunities [8][9] - The integration of traditional and modern fitness activities showcases a diverse range of options for participants, appealing to various age groups and fitness levels [10][11] Group 3 - The successful execution of this event reflects Hangzhou's commitment to making sports accessible to all, transforming fitness from a festive occasion into a daily habit [11][12] - The initiative is part of a broader strategy to enhance the city's sports infrastructure and services, including the establishment of a "10-minute fitness circle" to ensure that fitness resources are widely available [11][12][13] - The campaign not only promotes individual health but also fosters community engagement and social responsibility through initiatives like the public donation of exercise achievements [12][13]

Core Viewpoint - Jiang Doctor Health Shoes is actively supporting the "Huadu Jump Rope Dream Team" in preparation for the 2025 World Jump Rope Championships through financial and equipment donations, emphasizing the importance of youth health and sports participation [1][3][9]. Group 1: Donations and Support - Jiang Doctor Health Shoes donated 300,000 yuan in cash and training shoes worth 600,000 yuan to the Huadu Jump Rope Dream Team for their training and talent development [1]. - The company has established a strategic partnership with the team to enhance their training equipment [3]. Group 2: Focus on Youth Health - The company emphasizes the importance of youth health, stating that they not only care about athletes' performance but also aim to encourage more children to participate in jump rope activities for overall health [3][9]. - The training shoes provided are designed specifically for jump rope and running, incorporating advanced features to protect ankle health and enhance athletic performance [5]. Group 3: Scientific Validation - The effectiveness of the Jiang Doctor Youth Training Shoes in improving ankle stability and athletic performance has been scientifically validated, showing better gait stability and comfort compared to regular sports shoes [7]. Group 4: Broader Impact on Sports and Health - Jiang Doctor Health Shoes is committed to integrating sports and health, promoting foot and spine health through various public sports events, such as the city jump rope tour [9]. - The company aims to bridge competitive sports and public fitness initiatives, contributing to the development of youth sports in China [9][11].