中新网广州1月11日电 (记者 郭军)第四届广东省马术节·第八届广东省马术联赛"香港赛马会杯"总决赛11 日在广东省黄村体育训练中心启幕。本次赛事汇聚珠三角各俱乐部19支参赛队、370余对人马组合，在 两天的赛程中同台竞技，为冬日羊城献上一场集专业性、观赏性与体验感于一体的马术盛宴。 本次活动由中国马术协会、广东省体育局指导，广东省马术协会主办，广东省黄村体育训练中心协办， 香港赛马会作为首席合作伙伴继续冠名赞助总决赛。 广东省马术协会常务副会长罗东斌在开幕式上致辞表示，广东在中国马术运动发展进程中勇立潮头。在 香港赛马会的大力支持下，广东率先创办全国首个省级马术联赛体系，成功打造"南粤马术"特色品牌， 而广东马术队在第十五届全国运动会上斩获两金一银三铜的佳绩，更树立起国内马术运动发展的"广东 标杆"。 作为本届马术节的核心亮点，2025广东省马术联赛"香港赛马会杯"总决赛设盛装舞步和场地障碍两大板 块，涵盖八个竞赛项目，包括盛装舞步国际马联Ch12-14团体赛科目、中马协骑手考核初一级科目，以 及场地障碍1.35米至0.60米多个级别的公开赛，全方位展现马术运动的多元性与专业性。 开幕式上，场地障碍1.35 ...

（来源：沈阳晚报） 转自：沈阳晚报 北国风光，千里冰封；盛京大地，热力升腾。2025年12月28日，沈阳稻梦小镇·冰雪大世界内彩旗招 展、笑语喧天，"2025-2026冬日雪暖阳·相约在沈阳"冰雪嘉年华系列活动暨第三届雪地足球"村超"联赛 启动仪式在此举行。随着与会领导共同将足球踢向皑皑雪地，彩烟腾空、地爆球绽放，沈阳今冬冰雪旅 游季正式启幕。 这场以"雪地村超'雪'战到底"为主题的盛会，是"体育+文旅+消费"深度融合的创新实践。活动将在稻梦 空间冰雪大世界、怪坡国际滑雪场、清河半岛等多个场地联动开展，为全国游客献上一场集竞技、文 化、旅游、消费于一体的冰雪盛宴。 草根球队藏"乡味"—— "冷资源"热玩法—— "寒风管够，热情管透" 启动仪式上，活动相关负责人向全国游客推介沈阳冬季冰雪资源，从专业滑雪场到冰雪乐园，从温泉康 养到民俗庙会，全方位的冰雪体验吸引八方来客。沈北新区区长于胜林表示，雪地村超是文体旅商深度 融合的有益探索，沈北将以四大场景"热雪"迎宾。沈北新区副区长关镝补充道，赛事构建了"足球+温泉 +冰雪+市集+餐饮"的特色文旅矩阵，让参与者都能享受到实实在在的实惠。球员们在寒风中奔跑竞 技，喊出" ...

长沙晚报掌上长沙12月8日讯（全媒体记者 宁莎鸥）为积极响应全省促消费号召，推动体育赛事与文旅消费深度 融合，在备受瞩目的2025湖南省足球联赛（简称"湘超"联赛）火热进行之际，全省酒店行业联动开展"激情湘超， 湘宿相伴"活动。本次活动由湖南省文化和旅游厅主办、各市州文化旅游广电（体育）局、湖南省旅游饭店协会承 办，联合近百家酒店共同打造沉浸式观赛消费场景，通过场景创新、服务升级、优惠让利三大维度，为球队、球 迷及游客提供"观赛+住宿+文旅"一站式体验，进一步释放赛事流量，激活住宿与文旅消费潜力。 场景营造：从氛围布置到主题空间全面升级 赛事期间，长沙通程国际大酒店、株洲华天大酒店、湘潭华都国际大酒店、湘潭华银国际大酒店、益阳碧桂园凤 凰酒店等进行氛围刷新，在大堂、走廊、餐厅等公共区域增设湘超赛事主题装饰，包括巨幅赛事海报、球队应援 灯箱、足球元素灯光秀、签名墙、湘超周边展示区等，营造出浓厚的赛事氛围。多家酒店还专门设置"湘超打卡互 动区"，配备赛事主题相框、足球道具等，吸引球迷拍照分享，并可凭打卡记录兑换餐饮折扣等权益。 针对球迷群体的深度需求，湖南金源阳光酒店、君逸康年大酒店、岳阳泰和大酒店等推出"足球主 ...

Core Insights - The "Chuan Super" football matches in Leshan have transcended the sport itself, becoming a reflection of urban governance, cultural tourism integration, and consumer conversion capabilities [5][6] - The event has successfully attracted significant attendance and engagement, with an average of 17,500 attendees per match and various cultural performances enhancing the experience [6][7] Group 1: Event Management and Urban Integration - The successful organization of the "Chuan Super" matches is attributed to a collaborative approach between city and district levels, forming a committee with six specialized working groups to ensure seamless execution [7] - Over 5,000 staff members are deployed for each match day, covering aspects from competition organization to security and traffic management, ensuring a well-coordinated event [7] Group 2: Economic Impact and Consumer Engagement - The matches have stimulated local consumption, with a total sales revenue exceeding 8 million yuan during the four home games, alongside a significant boost in night market activities [8] - The introduction of 1 million yuan in "Passion Chuan Super" consumption vouchers has led to a consumer spending increase of over 720 million yuan, demonstrating effective economic conversion from sports events [8] - The integration of cultural tourism with the matches has resulted in a 35% increase in ticket revenue for major attractions like Emei Mountain and Leshan Giant Buddha, alongside a 459.8% rise in inbound tourists during the holiday period [8]

Group 1 - The core viewpoint of the articles highlights the significance of Zhangzhou as a historical and cultural hub for volleyball in China, emphasizing its role in nurturing talent and fostering the "spirit of the women's volleyball team" [1][3][4] - Zhangzhou has been recognized as a training base for the Chinese women's volleyball team, with a strong emotional connection among volleyball players and coaches [3][4] - The city has a rich history with volleyball, dating back to 1915, and at its peak, had over 800 volleyball teams, showcasing a robust grassroots foundation for the sport [6][9] Group 2 - The establishment of the volleyball training base in Zhangzhou has attracted numerous teams for training, facilitating both competition and camaraderie among players [4][8] - The local climate and abundant resources, such as seafood and fruits, contribute to an ideal training environment for athletes, maintaining high training efficiency year-round [6] - The "Zhangzhou Volleyball Spirit" is characterized by perseverance and technical excellence, aiming for international success [11] Group 3 - The grassroots movement for volleyball in Zhangzhou is evident, with initiatives to promote the sport in schools and a strong community involvement in volleyball activities [15][17] - The rise of "air volleyball" as a popular sport among all age groups in Zhangzhou reflects the community's deep-rooted passion for volleyball [19][21] - The local volleyball industry is thriving, with products being exported globally, further establishing Zhangzhou's reputation in the volleyball sector [21] Group 4 - The articles also discuss the integration of sports with cultural and tourism initiatives in other regions, such as the "Yuchao" league in Chongqing, which promotes sports tourism and local consumption [22][30] - Various cities in Guangdong are highlighted for their unique sports identities, such as cycling in Zhuhai and volleyball in Jiangmen, showcasing the diverse sports culture across the region [46][47]