体育赛事带动消费

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“苏超”“汉超”“川超”!一脚足球踢出了……
Jin Rong Shi Bao· 2025-08-26 12:32
8月16日晚,2025武汉城市足球超级联赛(简称"汉超")在武汉体育中心主体育场盛大揭幕,46780名观 众现场观赛,创下中国业余足球赛事上座率第二高纪录。 8月23日晚,2025年贵州村超全国赛总决赛"冠军之夜"在榕江县"村超"球场激情开赛。李女士带着7岁女 儿特意从北京前往贵州观看这场火热的赛事,"一直都听说特别有名,这次特意过来看,顺便来贵州旅 游。"李女士对《金融时报》记者表示。 可以看到,足球地方联赛的热潮正席卷全国,"苏超""赣超""川超"等赛事接连升温,不仅点燃了各地的 足球热情,更催生出"为一场比赛,奔赴一座城"的鲜活场景。 体育赛事带动消费 像李女士这样的游客不在少数,他们为了一场球赛奔赴一座城,在观赛之余,尽情享受当地的美食、美 景。体育赛事作为一个流量巨大的消费场景,正带动交通、旅游、餐饮、住宿等产业的联动发展。 数据显示,在"文旅体"融合发展有力带动下,上半年,贵州省住宿和餐饮业、交通运输仓储和邮政业增 加值同比分别增长5.6%、8.2%,分别较一季度加快1.4个、0.8个百分点。据了解,"汉超"及配套活动截 至目前已吸引约10万群众,拉动消费近3000万元。 这种以体育赛事带动地方旅 ...
柳立子:体育带动消费需要奇思妙想和长期主义丨十五运大家谈
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-03 10:41
Core Viewpoint - The 15th National Games, co-hosted by Guangdong, Hong Kong, and Macau, presents an opportunity for Guangzhou to enhance its urban identity and economic development through sports events and cultural integration [1][7]. Group 1: Urban Development and Sports Events - Guangzhou's urban development has been significantly shaped by hosting major sports events, with the 6th National Games laying the groundwork for the Tianhe District and the new urban axis [4][6]. - The hosting of the 15th National Games is expected to further enhance Guangzhou's urban planning and industrial growth, continuing the trend established by previous events [4][5]. Group 2: Cultural Integration and Economic Opportunities - The integration of sports culture with the city's spirit is crucial for Guangzhou, as the local lifestyle and economic conditions support a strong sports culture [6][7]. - The 15th National Games provides a platform for Guangzhou to transition from "sports-driven urban development" to a more holistic "cultural and sports-driven urban development" [7][9]. Group 3: Tourism and Consumption - The event is anticipated to generate significant spectator traffic, which can be converted into sustained tourism and consumption, emphasizing the need for a synergistic approach between sports, culture, and commerce [9][10]. - Successful examples from other regions, such as the "Su Super" city football league, illustrate the potential for linking sports events with local tourism and cultural experiences to boost economic activity [10]. Group 4: Regional Collaboration and Policy Challenges - The collaboration among Guangdong, Hong Kong, and Macau can enhance the cultural and sports industry, but existing regulatory barriers need to be addressed to facilitate smoother operations and interactions [11][12]. - Allowing Hong Kong and Macau enterprises to participate more easily in Guangdong's sports and cultural projects could significantly enhance the competitive edge of the Greater Bay Area's cultural and sports industries [12].