体育赛事带动消费
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“苏超”“汉超”“川超”!一脚足球踢出了……
Jin Rong Shi Bao· 2025-08-26 12:32
Group 1 - The 2025 Wuhan City Football Super League ("Han Chao") opened with 46,780 spectators, marking the second-highest attendance for amateur football events in China [1] - The local football league craze is spreading across the country, with events like "Su Chao," "Gan Chao," and "Chuan Chao" igniting enthusiasm and creating vibrant scenes of travel for matches [1] Group 2 - Sports events are driving consumption, with visitors enjoying local food and tourism while attending matches, significantly impacting transportation, tourism, dining, and accommodation industries [2] - The sports industry in China has seen an average annual growth rate of over 10% in the past five years, with event economies and outdoor industries thriving [2] - In the first half of the year, Guizhou's accommodation and catering industries grew by 5.6% and 8.2% year-on-year, respectively, boosted by events like "Han Chao," which attracted around 100,000 people and generated nearly 30 million yuan in consumption [2] Group 3 - The "Su Chao" event has gained immense popularity, with 230 million views and 135,000 discussions on social media, significantly boosting local consumption in Jiangsu province [3] - 95.9% of attendees reported spending beyond ticket purchases, with average travel costs for out-of-town visitors ranging from 1,000 to 2,000 yuan [3] - The "Su Chao" event has driven a total consumption of 38 billion yuan across various sectors in Jiangsu, demonstrating the effectiveness of community sports events in stimulating local economies [3] Group 4 - The State Council has emphasized the need to stimulate sports consumption and expand consumption scenarios, encouraging local governments to host sports events and implement consumer-friendly measures [4] - Recent policies aim to promote high-quality development in the sports industry, encouraging the creation of unique event brands and integrating sports with tourism [4] Group 5 - Financial support is crucial for enhancing sports consumption, with recent guidelines from the People's Bank of China aimed at promoting high-quality development in the sports sector [5] - Local initiatives in Jiangsu have shown early success in integrating financial services with sports events, leading to over 40% growth in service revenue across tourism, dining, and accommodation related to "Su Chao" [5] - The successful implementation of events like "Su Chao," "Gan Chao," and "Chuan Chao" indicates a promising future for community sports competitions and their economic impact [5]
“苏超”带动江苏全域多场景消费380亿元
Sou Hu Cai Jing· 2025-08-19 04:18
Core Insights - The press conference highlighted the achievements in building a sports power during the "14th Five-Year Plan" period [1] - The sports industry is playing a significant role in expanding domestic demand through various events and activities [3] Group 1: Economic Impact - In the first half of this year, seven regions including Hebei, Zhejiang, and Fujian monitored a total of 511 key sporting events, generating over 16 billion yuan in sports and related consumption, averaging over 30 million yuan per event [3] - The professional sports market is experiencing a price increase, with high ticket sales for popular events such as CBA, WTT, and F1 [3] - The ticket revenue for the China Open tennis tournament exceeded 80 million yuan last year, while the average video views for the CBA playoffs in the 24-25 season surpassed 15 million [3] Group 2: Community Engagement - Grassroots sporting events are expanding and innovating, with initiatives like "Village Super League" and "Zhejiang BA" gaining popularity [3] - The "Su Super" event attracted over 60,000 attendees in a single match, contributing to a total consumption of 38 billion yuan across multiple scenarios in Jiangsu [3]
柳立子:体育带动消费需要奇思妙想和长期主义丨十五运大家谈
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-03 10:41
Core Viewpoint - The 15th National Games, co-hosted by Guangdong, Hong Kong, and Macau, presents an opportunity for Guangzhou to enhance its urban identity and economic development through sports events and cultural integration [1][7]. Group 1: Urban Development and Sports Events - Guangzhou's urban development has been significantly shaped by hosting major sports events, with the 6th National Games laying the groundwork for the Tianhe District and the new urban axis [4][6]. - The hosting of the 15th National Games is expected to further enhance Guangzhou's urban planning and industrial growth, continuing the trend established by previous events [4][5]. Group 2: Cultural Integration and Economic Opportunities - The integration of sports culture with the city's spirit is crucial for Guangzhou, as the local lifestyle and economic conditions support a strong sports culture [6][7]. - The 15th National Games provides a platform for Guangzhou to transition from "sports-driven urban development" to a more holistic "cultural and sports-driven urban development" [7][9]. Group 3: Tourism and Consumption - The event is anticipated to generate significant spectator traffic, which can be converted into sustained tourism and consumption, emphasizing the need for a synergistic approach between sports, culture, and commerce [9][10]. - Successful examples from other regions, such as the "Su Super" city football league, illustrate the potential for linking sports events with local tourism and cultural experiences to boost economic activity [10]. Group 4: Regional Collaboration and Policy Challenges - The collaboration among Guangdong, Hong Kong, and Macau can enhance the cultural and sports industry, but existing regulatory barriers need to be addressed to facilitate smoother operations and interactions [11][12]. - Allowing Hong Kong and Macau enterprises to participate more easily in Guangdong's sports and cultural projects could significantly enhance the competitive edge of the Greater Bay Area's cultural and sports industries [12].