Core Insights - F1 is experiencing a resurgence in popularity, particularly in the Chinese market, where the film "F1: Drive to Survive" has extended its release until August 26, becoming the highest-grossing Apple original film to date [1] - The F1 brand is successfully transitioning into the entertainment industry, attracting new audiences and partners through various media platforms, including Netflix [1][2] - The growth of F1's fanbase is notable, especially in the U.S. and China, with a significant increase in younger and more diverse viewers [3][4] Group 1: F1's Popularity and Market Expansion - The film "F1: Drive to Survive" has become a major success, drawing audiences into theaters and increasing interest in F1 events [1] - F1's collaboration with Netflix has broadened its appeal, with over 50 million viewers in North America discovering F1 through the documentary series [2] - The number of F1 fans in the U.S. has grown to 52 million, a 10% increase from the previous season, with half of these fans having joined in the last five years [3] Group 2: Financial and Strategic Developments - F1's global fanbase exceeds 800 million, with a projected 1.6 billion cumulative TV viewers by 2024 and nearly 500 million streaming viewers [3][4] - General Motors' Cadillac brand will join F1 as the 11th team in the 2026 season, marking a significant expansion into the U.S. market [4] - A strategic partnership with LVMH is set to begin in 2025, potentially involving annual sponsorship amounts of $150 million, indicating a strong financial commitment to F1 [6] Group 3: Revenue and Sponsorship Growth - F1's revenue is primarily derived from event promotion, media rights, and sponsorships, with sponsorships expected to exceed $2.9 billion by 2025, reflecting a 10% year-over-year growth [7] - The sponsorship deal with LVMH is seen as a significant financial move, potentially overshadowing previous sponsors like Rolex, which contributed approximately $50 million annually [6][7]

在2025赛季世界一级方程式锦标赛（F1）中国大奖赛落幕不久，F1主席兼CEO斯蒂法诺·多梅尼卡利 （Stefano Domenicali），这位身上有着很多光环的传奇人物接受了《中国经营报》记者的专访。 多梅尼卡利从2021年1月1日起开始担任F1主席兼CEO。上个月中旬，多梅尼卡利迎来了一则好消息， 他被任命继续担任F1总裁兼CEO，新的任期将延续到2029年。 多梅尼卡利在赛车圈被称为"多叔"，他履历丰富，曾在2016—2020年任兰博基尼CEO兼主席。在更早前 的2008—2014年，多梅尼卡利的身份是F1法拉利车队的领队及主席。此外，他还曾在奥迪公司任过 职。 过去这几年，凭借深厚的技术背景和精湛的管理能力，多梅尼卡利带领F1实现数字化转型、全球扩张 与可持续发展。在其领导下，F1不断突破传统，通过创新传播、跨界合作等举措，进一步巩固了其在 国际体育界的领先地位。与此同时，F1这项顶级赛车运动在全球获得的关注度实现了强劲增长，包括 参赛车队在内的相关利益者的财务状况亦得到明显改善。 中国在F1全球战略中"不可或缺" 《中国经营报》：2025年F1大奖赛迎来75周年，与往年相比，2025年新赛季有哪些 ...