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微博与WTT世界乒联达成战略合作 共筑乒乓球赛事社交新生态
Zheng Quan Ri Bao Wang· 2025-12-11 11:27
本报讯(记者袁传玺)12月11日,社交媒体平台微博与世界乒乓球职业大联盟(WTT)在中国香港红磡体育 馆正式签署为期两年的战略合作伙伴协议。 合作另一重点是共建WTT官方球迷互动主场。微博将依托超话专属社区场景,打造以WTT为核心的球 迷聚集地。通过独家内容、球星互动、线上线下(300959)活动及专属福利,构建从观赛、互动到共创 的完整球迷生态。 数据显示,乒乓球内容在微博平台极具热度和话题讨论度,2024年WTT相关热搜突破1800个,2025年 至今已接近3000个。这些数字背后是亿万球迷的持续关注,也印证了乒乓球运动正在焕发新的生机。 微博运营高级副总裁曹增辉表示:"作为中国最具影响力的社交平台和体育社交主场,微博始终致力于 推动体育内容生态的繁荣发展。我们深信,此次与WTT的战略合作,不仅是资源的整合,更是情感的 连接、体验的升级。" 微博与体育项目、赛事IP的合作模式早已成熟。此次与WTT的战略合作,是微博在乒乓球领域的深度 布局。乒乓球作为中国的国球,具有广泛的群众基础和独特的情感联结。通过社交平台的赋能,这项传 统运动有望在新一代年轻人中焕发新的活力。 合作双方宣布,在新的合作周期中将重点打造 ...
“苏超”带动江苏全域多场景消费380亿元
Sou Hu Cai Jing· 2025-08-19 04:18
Core Insights - The press conference highlighted the achievements in building a sports power during the "14th Five-Year Plan" period [1] - The sports industry is playing a significant role in expanding domestic demand through various events and activities [3] Group 1: Economic Impact - In the first half of this year, seven regions including Hebei, Zhejiang, and Fujian monitored a total of 511 key sporting events, generating over 16 billion yuan in sports and related consumption, averaging over 30 million yuan per event [3] - The professional sports market is experiencing a price increase, with high ticket sales for popular events such as CBA, WTT, and F1 [3] - The ticket revenue for the China Open tennis tournament exceeded 80 million yuan last year, while the average video views for the CBA playoffs in the 24-25 season surpassed 15 million [3] Group 2: Community Engagement - Grassroots sporting events are expanding and innovating, with initiatives like "Village Super League" and "Zhejiang BA" gaining popularity [3] - The "Su Super" event attracted over 60,000 attendees in a single match, contributing to a total consumption of 38 billion yuan across multiple scenarios in Jiangsu [3]
超160亿元 今年上半年511场重点赛事活动有力促进消费
Yang Shi Wang· 2025-08-19 03:30
Group 1 - The core viewpoint of the article highlights the achievements in building a sports power during the "14th Five-Year Plan" period, emphasizing the positive impact on consumption and economic growth [1] - In the first half of the year, 511 key sporting events monitored in seven regions, including Hebei, Fujian, and Guangxi, generated over 16 billion yuan in sports-related consumption, averaging over 30 million yuan per event, contributing positively to expanding domestic demand [1] - Major comprehensive events have strong radiating and driving effects, with the Hangzhou Asian Games leading to a consumption increase of over 40% in surrounding areas [1] Group 2 - The professional sports market is seeing a gradual increase in ticket prices, with high demand for events such as CBA, WTT, and F1, and the China Open tennis tournament generating over 80 million yuan in ticket revenue last year [1] - The average video views for the CBA playoffs in the 24-25 season exceeded 15 million, indicating strong audience engagement [1] - Grassroots sporting events are expanding and innovating, with events like "Village Super" and "Zhejiang BA" gaining popularity, and the "Su Super" event attracting over 60,000 attendees, driving 38 billion yuan in consumption across Jiangsu [1]
行业观察:乒乓大国无大赛,国乒输了吗?
3 6 Ke· 2025-06-03 11:53
Group 1 - The International Table Tennis Federation (ITTF) has become a focal point in the global sports industry due to a controversial election process, where Petra Sörling narrowly won re-election as president by a two-vote margin against Ahmad Khalil Al-Muhannad [2][4] - The election process faced significant disruptions, with multiple associations joining late, leading to protests and dissatisfaction among attendees [2][4] - China lost the bid to host the 2029 World Table Tennis Championships to Brazil, marking a significant disappointment for Chinese fans and the table tennis community [4][7] Group 2 - The hosting rights for the World Table Tennis Championships from 2026 to 2029 have been confirmed, with locations including London (2026), Astana (2027), Fukuoka (2028), and Rio de Janeiro (2029), all excluding China [4][7] - China's historical dominance in the World Championships is highlighted, with 162 gold medals won, far surpassing Hungary's 94 [7] - The Chinese Table Tennis Association's (CTTA) unsuccessful bid is attributed to insufficient preparation, including a lack of a confirmed host city in their proposal [10][14] Group 3 - The CTTA is currently in a transitional phase following a leadership change, which may have impacted their ability to effectively communicate with potential host cities [10][14] - China's influence within the ITTF is perceived as relatively weak, despite having prominent figures like Liu Guoliang in leadership roles [11][14] - The decision to award the 2029 Championships to Brazil is seen as a strategic move by the ITTF to promote table tennis in underrepresented regions, enhancing the sport's global reach [14][18] Group 4 - Brazil's successful bid is bolstered by the rise of Hugo Calderano, a prominent Brazilian player, which has increased interest in table tennis in South America [15][17] - The 2029 Championships in Brazil present logistical challenges for Chinese players, including time zone differences and travel considerations [17][18] - The loss of hosting rights may provide an opportunity for the CTTA to reassess and strengthen its international influence and promote table tennis globally during this transitional period [18]