Core Viewpoint - JD's "Qixian Xiaochu" is a new quality dining production platform aimed at innovating the supply chain in the food delivery market, addressing existing pain points in the industry [4][5]. Group 1: Positioning and Purpose - "Qixian Xiaochu" is positioned as a cooperative quality dining production platform, representing a significant supply chain innovation in the food delivery market over the past 15 years [4]. - The initiative aims to provide consumers with affordable, high-quality food while helping quality restaurants increase their sales [4]. - JD seeks to eliminate "ghost delivery" services and improve food safety through supply chain innovation [4]. Group 2: Business Model - JD operates on a "dish partner" model where partners contribute to dish development while JD manages overall organization and operations [5][6]. - The model is a partnership where different restaurant brands and chefs participate as "dish partners," sharing in the sales revenue generated from each dish [6]. Group 3: Market Strategy - JD emphasizes that it is not competing with restaurants but rather aims to reclaim business from "ghost" and "black" delivery services for quality dining establishments [7]. - The company has received over 20,000 applications from various quality restaurant businesses interested in the partnership [7]. - The pricing strategy for meals ranges from 10 to 20 yuan, targeting a different market segment than traditional restaurants with higher average bills [7]. Group 4: Supply Chain Advantages - All ingredients used in "Qixian Xiaochu" are strictly selected from reputable suppliers, ensuring cleanliness and safety [8]. - The operational model eliminates the need for washing and cutting ingredients, allowing for quick and hygienic meal preparation [8]. Group 5: Future Plans - JD is open to collaborating with other platforms if consumer demand exists, indicating a willingness to expand beyond its own ecosystem [10]. - The company maintains that it does not intend to compete with other food delivery platforms or take away business from restaurants [10].

他还提到，"今天是（七鲜小厨）正式营业第一天，目前已经爆单了，我们现场和外卖订单都非常多， 也有用户说味道非常好，价格很实惠，我们看到这样的评价也很开心、很欣慰。" 刘斌还透露，七鲜小厨不排除入驻其他平台的可能性。"我们是非常开放的，只要消费者有需求，或者 说其他平台也愿意，我们可能一起合作，为广大的消费者提供优质又便宜的餐饮。我们不抢餐厅的生 意，更不涉及跟其他外卖平台之间有什么竞争。我们对餐饮品牌开放合伙人的模式，对消费端也不会设 限在单一平台上经营。"（闫妍） 责任编辑：何俊熹 新浪科技讯 7月22日晚间消息，京东集团正式宣布启动"万店计划"，宣布将在未来三年内投入超百亿元 资金，在全国范围内建设1万家自营外卖门店"七鲜小厨"。 对此，七鲜小厨业务负责人刘斌表示，"七鲜小厨的定位核心是品质餐饮制作平台，我们认为这可能是 餐饮外卖市场15年以来最大的供应链模式创新。" 他进一步解释，我们的初衷是希望通过供应链的创新，帮助消费者吃到有品质、又便宜的食品，帮助品 质餐厅获得更多的销量。"我们现在的餐饮行业，包括外卖行业存在非常多的痛点，传统的餐饮模式很 难实现在全国范围内的连锁经营，从京东角度来讲，我们有可能 ...