内容平台的"倍速化"浪潮，悄然改变着用户的消费习惯。在消费领域，"倍速化"同样显著。日本作家稻田丰史在新书 《倍速社会：快电影、剧透与新消费文化》中，通过田野调查指出，倍速社会是新消费文化的一种表征，其内核在于 供给过剩背景下共感至上的追求。 从商业配套的角度看，"即时零售"是"倍速化"的典型案例。电商的普及和移动互联网基建的完善，为倍速化的供给提 供了基础。全国公路总里程的增长和物流时效的提升，进一步加速了电商向即时零售的转变。头部玩家通过餐饮配送 能力的外溢，完善即时配送体系，为零售新业态做准备。 在产品供给方面，"小米YU7"等产品的成功，展示了"倍速化"逻辑下的产品形态变化。小米围绕高级审美、最大需求 公约数设计产品，减少交易摩擦成本，打造了一系列爆款。美的等企业也在学习小米，精简产品线，提高供给效率。 在当今信息爆炸的时代，一篇基于公开资料的综合分析文章近期引起了广泛关注。该文并非投资建议，而是深入探讨 了消费趋势的演变，特别是"悦己"之后，中国消费市场迎来的第二个关键词——"倍速"。 要理解"倍速"这一概念，不妨先回顾今年上半年几起标志性消费事件：泡泡玛特成功破圈、即时零售领域的激烈竞 争，以及小 ...

Group 1 - The core concept of the article revolves around the idea of a "speed society," which is reshaping China's consumption market, driven by the demand for faster consumption experiences [3][14][33] - The term "speed" is illustrated through three significant consumption events: the breakout of Pop Mart, the fierce competition in instant retail, and Xiaomi's YU7 changing the automotive industry dynamics [2][20] - The evolution of technology has enabled the "speed" phenomenon, with the introduction of features like playback speed on video platforms, which began in 2015 and has since expanded globally [10][11][12] Group 2 - Instant retail exemplifies the transformation of the e-commerce landscape, with significant improvements in internet penetration and logistics efficiency, leading to faster delivery times [17][18][19] - Xiaomi's product strategy focuses on reducing friction in consumer decision-making, which aligns with the "speed" concept by simplifying choices and enhancing user experience [23][24][25] - The sales model of companies like Pop Mart is adapting to the "speed" culture, emphasizing immediate gratification through innovative sales strategies like blind box sales [29][31][32] Group 3 - The article discusses the broader implications of "speed" on consumer behavior, suggesting that the future of consumption will increasingly rely on speed and efficiency to achieve superior returns [33][43] - The narrative also touches on the controversy surrounding "accelerationism," questioning whether the push for speed in consumption and production is beneficial or detrimental [34][36][40] - Ultimately, the article posits that businesses must embrace the "speed" narrative to align with evolving consumer expectations and market dynamics [44][45]