2025.08. 20 本文字数：2604，阅读时长大约4分钟 作者 | 第一财经 乐琰 揭书宜 8月20日下午4点多，阳光照射在身上异常炎热。在上海体育场附近，大量粉丝已经开始排队，因为今天是 时代少年团"加冠礼"演唱会的第一场，粉丝们都在排队等待入场。 根据上海发布信息，8月20日～21日、8月23日～24日，时代少年团"加冠礼"演唱会在上海体育场连演四 场，预计吸引逾30万人次歌迷到场。 演唱会拉动了上海演出、住宿、餐饮和购物领域的消费，还有商家以"票根经济"来联动演唱会与其他消 费。而明星热潮的背后也是经纪公司资本打造"偶像养成系"的商业模式，依靠数据和流量获取更多商机。 在现场，记者还看到有大量来自外地的粉丝，包括江苏、浙江、山东甚至东北地区。"我是从山东来的，已 经来上海几天了，我和妈妈一起过来。最喜欢的是时代少年团的成员宋亚轩，还带了很多应援物料来。"小 王告诉第一财经记者，自己在上海体育场等待了快1个小时，主要是还有其他朋友在路上。小王的妈妈则 在旁陪伴，时不时拿出手机联系其他观演伙伴。 据了解，本次演唱会采用严格的实名制购票与入场制度，观众需携带与购票信息一致的身份证原件及手 机，通过"人证 ...

Core Viewpoint - The concert of the Times Youth League, known as the "Crown Ceremony," is expected to attract over 300,000 fans, significantly boosting consumption in Shanghai's entertainment, accommodation, dining, and shopping sectors [1][10]. Group 1: Concert Impact - The concert is scheduled for four days, from August 20 to 24, at Shanghai Stadium, with an expected attendance of over 300,000 fans [1]. - The event has led to a 266% increase in hotel bookings around Shanghai Stadium, with a 66% year-on-year increase in hotel reservations during the concert week [10]. - Local businesses are leveraging the "ticket root economy" by offering discounts and promotions linked to concert attendance, such as dining discounts at nearby restaurants [10][11]. Group 2: Fan Engagement - The concert has attracted fans from various regions, including Jiangsu, Zhejiang, and Shandong, indicating a broad appeal [4]. - A strict real-name ticketing system is in place, requiring fans to present identification that matches their ticket information for entry [6][7]. - Parents of young fans have designated waiting areas, reflecting the concert's family-friendly approach [7]. Group 3: Economic Model - The Times Youth League is part of a larger idol cultivation model by the Beijing Times Fengjun Cultural and Art Development Company, which has successfully developed other popular groups like TFBOYS [13][14]. - The company employs a comprehensive star-making industry chain, from talent selection to training and performance planning, to maximize commercial opportunities [14][15]. - The focus on male idol groups is strategic, as female fans are often more engaged and willing to spend, enhancing overall consumer spending [14][15].

Group 1 - The core viewpoint of the article highlights the rise of group live streaming (团播) on Douyin, with many top influencers and brands participating to leverage its popularity and drive sales [3][7][22] - The "Guangdong Couple" has successfully integrated group live streaming into their sales strategy, achieving significant viewer engagement and sales figures, with one session reaching 19.81 million views and estimated sales between 25 million to 50 million yuan [3][4] - Other influencers, such as "Pipi Pipi Pipi Zhu" and "Audrey Thick Ben," have also joined the trend, showcasing their unique styles and attracting large audiences, with "Pipi Pipi Pipi Zhu" achieving 11.99 million views in one session [12][15] Group 2 - Brands are increasingly recognizing the potential of group live streaming for driving traffic and sales, with examples like "Dongguan Shoe King" utilizing this format to significantly boost engagement and sales [22][26] - The collaboration between brands and popular boy bands for live streaming events has created a new sales model, where audience participation resembles voting in talent shows, enhancing viewer engagement [29][31] - The article notes that group live streaming is evolving from a simple reward-based model to a more sustainable "idol economy," appealing to a younger demographic and aligning with brands targeting similar audiences [31][34] Group 3 - The article emphasizes that group live streaming is a fresh take on the traditional "entertainment + e-commerce" model, which has been successful in the industry, as seen in other platforms like Kuaishou [35][37] - Despite its growth, the long-term sustainability of group live streaming as a marketing strategy remains uncertain, as brands may rely on repeated collaborations rather than continuous engagement [37][40] - Overall, group live streaming is identified as a burgeoning sector with potential for new business narratives, although its operational model is still being defined [40]

Core Viewpoint - The disbandment of X玖少年团 marks a significant turning point for 哇唧唧哇, as it loses its last idol boy group and top star,肖战, indicating a potential decline in its influence in the idol industry [1][8]. Group 1: History and Development of X玖少年团 - X玖少年团 was formed as a result of the transition from traditional television talent shows to internet-based idol selection, becoming 哇唧唧哇's first boy group [2]. - The group was created after the failure of the initial "X-FIRE" plan, with five trainees, including肖战, being brought together to form the group [2]. - 哇唧唧哇 was established by 龙丹妮 in 2017, marking a shift towards internet media and solidifying the group's status as the "first son" of 哇唧唧哇 [2][4]. Group 2: 哇唧唧哇's Business Model and Success - 哇唧唧哇's initial success was built on the idol economy, with the launch of the talent show "明日之子" in 2017, which became a major IP for the company [4][5]. - The company gained recognition for its ability to produce and operate idol groups through successful talent shows, establishing itself as a key player in the idol market [5]. Group 3: Challenges and Decline - The "倒奶事件" in 2021 led to a halt in idol selection shows, significantly impacting 哇唧唧哇's business model, which relied heavily on idol groups [7]. - Following the disbandment of X玖少年团 in 2025, 哇唧唧哇 no longer has any idol groups, indicating a decline in its market position [8]. - The company has been seeking transformation opportunities since the idol market cooled, attempting to expand its content production beyond idol-centric projects [9][10]. Group 4: Transition to Content Production - 哇唧唧哇 has started to focus on producing content that appeals to a broader audience, such as the successful reality show "毛雪汪" [10]. - The company has collaborated with platforms like 优酷 to create dramas that target general audiences, moving away from solely producing content for its own artists [12]. - Despite some successes, the quality of content produced has faced criticism, and the company needs more successful projects to strengthen its market position [14].