Core Insights - Chinese online literature has become a global cultural phenomenon, with 200 million overseas active users, 120,000 new local authors, and 500,000 new local creative works [1] Group 1: Industry Trends - The "going global" aspect of online literature has emerged as a significant highlight of Chinese culture's international outreach, with notable works being recognized and archived in prestigious overseas libraries [1] - The industry is transitioning from mere content output to building a global IP ecosystem, with adaptations of online literature gaining traction on major overseas streaming platforms [2] - The popularity of Chinese online literature IP adaptations, such as "With Phoenix" and "Celebrating the Remaining Years 2," has sparked a new wave of interest in Chinese aesthetics abroad [2] Group 2: Recognition and Awards - The 2024 annual list released by the China Writers Association includes 30 online literature works and 10 new authors, showcasing a significant enhancement in the quality and structure of online literature [3] - The list highlights four key characteristics: increased awareness of quality in novel creation, the booming trend of IP adaptations, improved overseas dissemination efficiency aided by AI, and a proactive approach from young authors towards narrative innovation [3] - The inclusion of works like "Princess Chang" and "Dragon's Call: Infinite Evolution!" in the overseas dissemination list reflects the resonance of Chinese narratives with global readers [3] Group 3: Cultural Exchange - The "穿书" (穿越书) narrative style, where protagonists traverse into the story, has intrigued overseas readers, showcasing the innovative storytelling of Chinese authors [3] - The influence of classical Chinese literature and cultural elements in contemporary works enhances the appeal of Chinese online literature in the global market [3] - The digital archiving of 30 works in national libraries promotes the mainstreaming and quality enhancement of online literature [4]

Core Insights - The revenue of the online literature industry in China reached approximately 44 billion yuan in the past year, with a steady growth trend observed [1][2] - The user base for online literature has expanded to 575 million domestically, representing 51.9% of the total internet users in China [1] - The demographic of online literature readers is diverse, with significant representation from various age groups, particularly those aged 26 to 45 and the younger "post-2000" generation [1] Revenue and Growth - The total annual revenue for the online literature industry is estimated at around 44 billion yuan, showing stable growth compared to the previous year [1] - The total number of literary works has surpassed 33 million, with 2 million new works added in the past year, reflecting a year-on-year growth of 7% [1] User Demographics - The core readership consists of individuals aged 26 to 45, accounting for 50% of the total readership [1] - The "post-2000" generation has emerged as a significant new reader group, making up nearly 25% of the audience [1] - The proportion of readers aged 60 and above has exceeded 10%, indicating a growing interest among older demographics [1] IP Adaptation and Expansion - The number of new adaptations and authorizations for various media formats reached approximately 30,000, with notable increases in film and short drama adaptations [2] - The number of new film adaptations rose by 18%, while micro-short drama adaptations surged by 81% [2] - The online literature industry is increasingly integrating with film, animation, and gaming sectors, enhancing the cultural and economic impact [2] International Growth - The number of active overseas users of Chinese online literature is around 200 million, with 30 million new registrations in the past year [2] - The ecosystem for overseas local authors and works is developing, with 120,000 new local authors and 500,000 new works created [2] - The industry is transitioning from merely exporting content to building a global IP ecosystem, characterized by technological innovation and cultural collaboration [2] Report Significance - The "2024 China Online Literature Blue Book" emphasizes objectivity, authority, and guidance, focusing on new industry phenomena and trends [2] - The report aims to promote high-quality development within the online literature sector [2]