全球化IP生态体系
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以开放精神推动网络文学“出海”(记者手记)
Ren Min Ri Bao Hai Wai Ban· 2025-11-20 00:41
Core Insights - The 2025 China Online Literature Forum highlights the significance of Quanzhou as a cultural hub and the birthplace of the Maritime Silk Road, emphasizing its historical role in cultural exchange [1] - Chinese online literature has become a unique cultural phenomenon, with 575 million users across various platforms, showcasing its open and inclusive nature [1] Group 1 - The role of online literature platforms, such as Jinjiang Literature City, is crucial in promoting the development of online literature, with the platform covering nearly 200 countries and regions and achieving over 400 million daily page views [2] - The integration of AI technology facilitates the global reach of online literature, making translation and internationalization more accessible [2] - The forum participants emphasized the importance of maintaining an open spirit to enhance online literature as a medium for cultural exchange and mutual understanding [2] Group 2 - Online literature, as part of the "new cultural trio," resonates widely with international audiences, becoming an important segment of global pop culture [2] - The unique value of online literature in fostering understanding and communication between different civilizations is expected to become more prominent in the future [2]
中国网络文学海外“破圈”
Ren Min Ri Bao Hai Wai Ban· 2025-06-25 22:21
Core Insights - Chinese online literature has become a global cultural phenomenon, with 200 million overseas active users, 120,000 new local authors, and 500,000 new local creative works [1] Group 1: Industry Trends - The "going global" aspect of online literature has emerged as a significant highlight of Chinese culture's international outreach, with notable works being recognized and archived in prestigious overseas libraries [1] - The industry is transitioning from mere content output to building a global IP ecosystem, with adaptations of online literature gaining traction on major overseas streaming platforms [2] - The popularity of Chinese online literature IP adaptations, such as "With Phoenix" and "Celebrating the Remaining Years 2," has sparked a new wave of interest in Chinese aesthetics abroad [2] Group 2: Recognition and Awards - The 2024 annual list released by the China Writers Association includes 30 online literature works and 10 new authors, showcasing a significant enhancement in the quality and structure of online literature [3] - The list highlights four key characteristics: increased awareness of quality in novel creation, the booming trend of IP adaptations, improved overseas dissemination efficiency aided by AI, and a proactive approach from young authors towards narrative innovation [3] - The inclusion of works like "Princess Chang" and "Dragon's Call: Infinite Evolution!" in the overseas dissemination list reflects the resonance of Chinese narratives with global readers [3] Group 3: Cultural Exchange - The "穿书" (穿越书) narrative style, where protagonists traverse into the story, has intrigued overseas readers, showcasing the innovative storytelling of Chinese authors [3] - The influence of classical Chinese literature and cultural elements in contemporary works enhances the appeal of Chinese online literature in the global market [3] - The digital archiving of 30 works in national libraries promotes the mainstreaming and quality enhancement of online literature [4]
去年营收440亿元!网络文学平台持续红火
Jiang Nan Shi Bao· 2025-06-19 14:19
Core Insights - The revenue of the online literature industry in China reached approximately 44 billion yuan in the past year, with a steady growth trend observed [1][2] - The user base for online literature has expanded to 575 million domestically, representing 51.9% of the total internet users in China [1] - The demographic of online literature readers is diverse, with significant representation from various age groups, particularly those aged 26 to 45 and the younger "post-2000" generation [1] Revenue and Growth - The total annual revenue for the online literature industry is estimated at around 44 billion yuan, showing stable growth compared to the previous year [1] - The total number of literary works has surpassed 33 million, with 2 million new works added in the past year, reflecting a year-on-year growth of 7% [1] User Demographics - The core readership consists of individuals aged 26 to 45, accounting for 50% of the total readership [1] - The "post-2000" generation has emerged as a significant new reader group, making up nearly 25% of the audience [1] - The proportion of readers aged 60 and above has exceeded 10%, indicating a growing interest among older demographics [1] IP Adaptation and Expansion - The number of new adaptations and authorizations for various media formats reached approximately 30,000, with notable increases in film and short drama adaptations [2] - The number of new film adaptations rose by 18%, while micro-short drama adaptations surged by 81% [2] - The online literature industry is increasingly integrating with film, animation, and gaming sectors, enhancing the cultural and economic impact [2] International Growth - The number of active overseas users of Chinese online literature is around 200 million, with 30 million new registrations in the past year [2] - The ecosystem for overseas local authors and works is developing, with 120,000 new local authors and 500,000 new works created [2] - The industry is transitioning from merely exporting content to building a global IP ecosystem, characterized by technological innovation and cultural collaboration [2] Report Significance - The "2024 China Online Literature Blue Book" emphasizes objectivity, authority, and guidance, focusing on new industry phenomena and trends [2] - The report aims to promote high-quality development within the online literature sector [2]