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中国汽车“出海”不再是选择题而是必答题
Zheng Quan Ri Bao· 2025-07-23 17:10
Core Viewpoint - The Chinese automotive industry is accelerating its "going global" strategy, with exports reaching 3.083 million vehicles in the first half of the year, a year-on-year increase of 10.4%, indicating sustained vitality in the sector [1] Group 1: Strategic Importance of Going Global - For Chinese automotive companies, "going global" is crucial as the domestic market becomes saturated, providing new growth opportunities and helping to expand scale, sales, and revenue [1] - The industry is transitioning from "product export" to "value creation," requiring companies to cultivate local ecosystems and connect global resources to gain a competitive edge [1] Group 2: Localization and Supply Chain Restructuring - The shift from "complete vehicle export" to "localized operations" is essential, as traditional export models face bottlenecks, necessitating a deeper survival strategy through local supply chain restructuring [2] - Successful global operations require a deep localization loop in R&D, procurement, production, and marketing, which demands long-term investment [2] - Companies like Changan Automobile are already establishing localized teams in markets like Thailand, customizing products and services based on local needs and regulations [2] Group 3: Ecosystem Collaboration - The future of Chinese automotive exports hinges on building a global service ecosystem that integrates upstream and downstream elements, transitioning from "selling products" to "empowering industries" [2] - This requires collaboration among various stakeholders to form a robust systemic output capability, including partnerships with local industry players to provide digital solutions and open technology platforms [2] - Establishing a sense of industry solidarity and effective collaboration mechanisms in compliance, data security, and patent protection is vital [2] Group 4: Lifecycle Operations - The rise of electric vehicles is transforming the automotive industry's profit models and value chains, making after-market services a key competitive battleground [2] - Exploring the value of the after-market will be crucial for Chinese automotive companies to build reputation and achieve sustainable profitability in overseas markets [2] - Companies must shift from short-term sales thinking to integrating services throughout the entire lifecycle of the vehicle, from purchase to recycling [2]