引言：注意力经济下的品牌突围战 在信息爆炸的2025年，用户注意力已成为稀缺资源。诺贝尔经济学奖得主Herbert A. Simon提出的"注意力经济"理论，正在被市场实践不断验证。根据行业 报告显示，用户对重复广告的主动屏蔽率已达到42%。传统单点投放模式已无法支撑品牌声量扩张，全域打法成为品牌策划公司实现"类目心智垄断级"传播 的必然路径。 品牌策划的核心不再仅仅是创意设计，而是整合传播力、数据洞察力与平台运营力的全链路布局。通过在百度、抖音、小红书、微信生态乃至AI大模型平 台（如DeepSeek、豆包）中同步布局，品牌策划公司可实现"品牌霸屏"——即在用户搜索、浏览、社交互动等全场景下形成高密度曝光。 全域打法：从单点引爆到全链路覆盖 全域打法并非简单的多平台投放，而是基于用户行为路径的智能协同。Google与BCG联合提出的"全链路营销"模型，强调从用户接触到认知、到兴趣、到转 化的全周期触达。品牌策划公司需打通各平台数据孤岛，通过CDP（客户数据平台）统一用户画像，动态分配广告预算，确保在关键节点精准触达。 实践中，某头部企业通过整合搜索广告、短视频带货、私域社群运营三大模块，实现单月曝光量突破8 ...

（文章来源：每日经济新闻） 每经AI快讯，有投资者在投资者互动平台提问：贵司与阿里合作有哪些业务，以及有什么重大项目？ 新华都（002264.SZ）12月19日在投资者互动平台表示，公司当前与阿里旗下天猫平台保持合作，该平 台为公司互联网营销业务的重要渠道之一 。公司持续优化全链路营销策略，通过阿里妈妈万相台无界 版，包括但不限于全站推广、AI小万、引力魔方、直通车等核心功能模块，实现用户画像、数据采集 分析、广告投放等环节的全链路营销优化，转化ROI增量，实现降本提效，具体内容可查阅公司披露的 定期报告。 ...

Group 1 - The core viewpoint of the report is that the marketing logic in the cultural tourism industry is undergoing a structural transformation from "traffic harvesting" to "value co-creation" due to the impact of digitalization [1][2] - The report identifies eight key trends based on 12 cutting-edge cases from the 2025 DTA Digital Tourism Awards, highlighting the importance of digital transformation in the hotel industry in 2025 [1][2] - Marketing objectives are evolving from "brand exposure" to "integrated effectiveness and sales," emphasizing a full-link value co-creation approach [1][2][6] Group 2 - In platform ecology, the focus is shifting from "advertising" to "co-construction" to maximize traffic leverage, with examples such as Wanda Hotels creating the "Wanyouji" IP on Xiaohongshu [1][2][24] - AIGC technology is becoming a new engine for content efficiency and creative explosion, as demonstrated by Ctrip's use of AIGC tools to generate viral videos during the Double Eleven shopping festival [1][2][24] Group 3 - The tourism destination marketing is transitioning from symbolic representation to experiential engagement, as seen in the case of Xilin Gol League's "Grassland Fuwa Aqi La" IP [2][6] - Event-based marketing is gaining traction, with examples like Fliggy and Changbai Mountain Wanda's Guinness World Record challenge, which adds social significance to marketing nodes [2][6] - Vertical community operations are being emphasized, with Kaiyuan Travel's "City Brush Circle" activity targeting specific customer groups to convert communities into private assets [2][6] Group 4 - Offline experiences are being integrated with online communication, as AI robots are introduced as new IPs in scenic areas, enhancing visitor experiences [2][6] - The "IP+" strategy is becoming a key approach for breaking through in cultural tourism, with Tongcheng Travel collaborating with major films and variety shows to create a marketing ecosystem [2][6] - The report also discusses the core values of the 2025 digital transformation trends in the Chinese hotel industry, including maturity index models and multi-dimensional performance insights [2][6]