昨日，华与华的华杉发文称西贝被算计了，罗永浩发文称华杉这次必须给自己公开道歉，私下道歉已经不管用了。 罗永浩今日午间在其个人微博发文表示，西贝正在整改，这次跟西贝无关，这次是他和华杉之间的事。罗永浩强调今天下午六点之前， 如果华杉没有在微博公开道歉，未来中国的市场公关行业应该不会有人再记得华与华了，只记得罗与华。 罗永浩还表示，其已经在网上买了华与华的全集。整天被忽悠的中国老板们，其实赚钱很不容易，也该有人给他们上一点营销防诈课 了。 事件缘起华杉昨天在微博再次点评西贝事件。 昨日，西贝品牌顾问、华与华创始人华杉发文称，"西贝是中国餐饮业的天花板，无论对顾客还是对员工，都是诚心诚意做到极致。被诱 入黑白颠倒的网络罗刹国，被人算计。西贝坚持自己的华夏子弟精神，不苟且偷生，凭仁义立世。" 对此，今日凌晨罗永浩转发并回应："谁诱的？谁算计了？你想干什么？你要是说不清楚，我就公布录音了"。 值得一提的是，华杉本人微博开启一键防护模式，暂时无法关注。据悉，该功能可自动拦截恶意私信、评论等内容。 在9月的西贝"预制菜"风波中，华杉多次在微博发文评论此事。9月11日晚间，华杉发微博表示："西贝是拼了老命要把菜做好的企业，贾 ...

Core Insights - Guangzhou Jiaming Tiancheng Brand Planning Co., Ltd. has recently been established with a registered capital of 100,000 RMB [1] - The company’s business scope includes a wide range of services such as enterprise management, brand management, software development, and various manufacturing activities related to automotive and electric vehicles [1] Business Scope - The company is involved in enterprise management, office supplies sales, brand management, and commercial complex management services [1] - It offers technology intermediary services, software development, and internet sales excluding licensed goods [1] - The manufacturing segment includes automotive parts, electric bicycles, and non-road leisure vehicles [1] Automotive and New Energy Focus - The company engages in the wholesale of automotive parts and accessories, as well as the sales of new energy vehicles and their electrical components [1] - It also provides services related to ride-hailing, supply chain management, and investment activities using its own funds [1] Technology and Consulting Services - The company offers a variety of technical services including technology development, consulting, and transfer [1] - It is involved in market marketing planning and information technology consulting services [1] - The company also engages in blockchain technology-related software and services [1]

Core Insights - The rise of brands in a competitive market relies not only on excellent products and services but also on systematic brand planning [1] - Comprehensive brand planning companies provide integrated support for brand development, helping brands stand out in the market [1] Brand Positioning - The primary task of brand planning is to clarify brand positioning, determining the brand's place in the target market and connecting with consumers [1] - Brand planning companies utilize market research and data analysis to understand consumer needs and preferences, creating practical brand positioning strategies [1][4] - This process includes analyzing market competitors and understanding consumer psychology to accurately convey the brand's core values [1] Visual Identity System - After establishing brand positioning, planning companies develop a visual identity system, including logos, colors, and fonts, which are crucial for brand image [4] - A unique and recognizable visual identity helps brands leave a lasting impression on consumers [4] - The design of visual elements considers brand positioning and target audience to ensure consistency and enhance brand recognition [4] Brand Communication Strategy - Brand communication strategy is a vital component of brand planning, tailored to the brand's nature and target audience [4] - Modern brand communication emphasizes integrated marketing across multiple channels, combining online and offline efforts to increase brand exposure and influence [4] - Utilizing social media for storytelling and offline activities for brand experience fosters positive interaction between online and offline channels, enhancing consumer engagement and loyalty [4] Content Creation - Brand planning companies focus on high-quality content creation, which effectively enhances brand value and appeal [5] - Story-driven content helps consumers better understand the brand's philosophy and culture, strengthening emotional connections [5] - Emotional resonance in content marketing is prioritized over mere information dissemination, leading to consumer identification with the brand [5] Brand Maintenance and Management - Brand maintenance and management are core aspects of brand planning, addressing potential external impacts on brand image [8] - Companies monitor public sentiment and market feedback to adjust brand strategies promptly, protecting brand image from negative information [8] - This crisis management capability enables brands to maintain stable development in complex market environments [8] Data-Driven Strategy Optimization - Brand planning companies continuously optimize strategies through data analysis and market feedback, adapting to rapidly changing market conditions and consumer preferences [10] - This data-driven decision-making approach allows for precise market opportunity identification, ensuring sustained brand vitality and competitiveness [10] - Compared to traditional brand management, this method enhances the ability to respond to market dynamics effectively [10] Conclusion - Comprehensive brand planning companies provide systematic support through brand positioning, visual identity, communication strategies, content creation, and brand management [10] - This holistic and systematic approach helps brands establish a solid competitive advantage in complex market environments, facilitating sustainable development [10]