Group 1 - The core business of the company is urban services and cultural sports operations, and it has not yet entered the elderly care industry [1]

Core Insights - The Chinese government has officially recognized 17 new professions, including "Elderly Care Consultant," in response to the country's aging population, which has surpassed 14% of those aged 65 and older, marking a significant shift towards the elderly care industry as a promising sector [1][3]. Industry Overview - The elderly care industry is increasingly viewed as a "sunrise industry," with a growing number of professionals, referred to as "elderly brokers," emerging to provide consulting services for families seeking suitable elderly care facilities [1][3]. - The demand for elderly care services is rising, particularly among semi-dependent elderly individuals who can no longer rely on family members for care, leading to a notable increase in inquiries about suitable care homes [10][39]. Professional Insights - Young professionals, including those from diverse backgrounds, are entering the elderly care sector, driven by personal experiences and the recognition of the industry's growth potential [4][16][39]. - The role of elderly care consultants involves assessing the needs of elderly individuals and recommending appropriate care facilities, which requires a deep understanding of both the elderly's physical and emotional needs [6][10][20]. Market Dynamics - Despite the industry's potential, many elderly care facilities struggle with low occupancy rates, with average occupancy around 50% nationally, as many families prefer home care over institutional care [39][51]. - The financial viability of the elderly care sector remains a challenge, with most operators not yet profitable, indicating a need for a more sustainable business model in the future [39][51]. Future Outlook - The market for elderly care is expected to grow significantly in the next five to ten years as the demographic shifts continue, particularly with the retirement of the 70s and 80s generations who may have different expectations and financial capabilities for elderly care [39][53]. - There is a potential for the development of a more systematic and platform-based approach to elderly care services, similar to models seen in Japan, which could enhance the accessibility and efficiency of care options for families [51][53].

又是一年高考季，1335万名考生准备开始填报志愿。与此同时，1222万名2025届高校毕业生走出校园，即将进入就业市场。从校园步入社会，专业选择往往 深刻地影响着未来的人生走向。 在众多不确定性中，"养老专业就业率100%"的新闻屡上热搜。在国内，养老专业本科还是一个"相当年轻"的专业。2020年9月，才有高校设立养老本科专 业，并开始招生。2024年，首批养老专业本科生毕业，开始找工作，就受到用人单位的热烈"争抢"。 面对某大学养老服务管理专业的33名毕业生，30余家养老机构拿出120余个岗位。业内普遍认为，岗多人少的状态可能会持续一段时间。 唔唔正在上课 在实习中，唔唔感觉在学校学的"老年康复与护理"和"老年心理维护"相对有用，能知道怎么照顾老人身体和心理，手工课上的内容偶尔也能用到，但其他的 理论知识远不如亲身体验感受得深，"书上学的其实没有太有用的"。 这同样是很多养老专业毕业生遇到的问题。谷雨数据提到，养老相关专业的课程表中，知识架构看似广博，但都只学了"概论"，所以当护理、康复、社工等 岗位早已存在成熟对口的专业时，养老专业毕业生可能陷入"全而不专"的窘境。 那么，养老专业值得学吗？入行后，学生们 ...