Core Insights - NetEase's revenue growth in Q3 2025 was primarily driven by its game "Evergreen Games," achieving a net income of 28.4 billion yuan, a year-on-year increase of 8.2% [2] - The company reported a net profit of 9.5 billion yuan under non-GAAP standards, reflecting a significant year-on-year growth of 33.3% [2] Financial Performance - In Q3 2025, NetEase's net income reached 28.4 billion yuan, compared to 27.9 billion yuan in the previous quarter and 26.2 billion yuan in the same quarter last year [3] - Revenue from games and related services was 23.3 billion yuan, with a 2.2% increase from the previous quarter and a 11.5% increase year-on-year [3] - Online games accounted for approximately 97.6% of the revenue in this segment, up from 97.1% in the previous quarter and 96.8% year-on-year [3] Game Performance - The increase in online game revenue was attributed to self-developed games like "Dream of the Westward Journey" and "Reverse Water Cold," as well as several agency games [3] - "Dream of the Westward Journey" achieved a record high of 3.58 million concurrent players, marking a strong performance in long-term game operation [3][4] - The launch of the "Dream of the Westward Journey" free play server aimed to attract long-lost users and new players by simplifying gameplay and removing time-based charges [4][5] New Game Development - NetEase introduced several new games in Q3, including "Fate: Stars" and "Reverse Water Cold," which performed well in both domestic and international markets [6] - The company is focusing on the upcoming game "Forgotten Sea," which is being developed with a self-built engine and will be available on multiple platforms [7] Industry Context - Tencent's gaming revenue in Q3 was 63.6 billion yuan, with significant growth in both domestic and international markets, highlighting the competitive landscape [7] - Analysts noted that while NetEase's older games are evolving into IP extensions, Tencent's established titles continue to perform strongly, indicating differing strategies in a saturated market [8] Internal Adjustments - Following the return of CEO Ding Lei, NetEase has undergone organizational adjustments, including staff changes aimed at enhancing focus and efficiency [9][10] - The company is prioritizing long-term projects and optimizing resources towards successful teams while being decisive about underperforming ones [10]

Group 1 - The company reported H1 2025 performance with revenue of 439 million yuan, a year-on-year increase of 10.1%, and adjusted net profit of 81 million yuan, a year-on-year decrease of 13.1% [1] - Revenue and profit accounted for approximately 38% and 33% of the company's previous full-year forecasts, slightly below expectations due to internal adjustments and increased operational costs in the new learning center in Guangzhou [1] - The company plans to actively expand into new provincial markets over the next three years, focusing on new business opportunities in high school/full-time education and enhancing teaching and operational capabilities [1] Group 2 - In H1 2025, the company's quality education revenue reached 388 million yuan, up 5.8% year-on-year, driven mainly by a 4.8% increase in student numbers; tutoring course revenue grew 58.7% to 52 million yuan, with student numbers increasing by 56.6% [1] - The number of learning centers reached 184, with 162 in Shenzhen and 22 in Guangzhou, reflecting an increase of 2 and 13 centers respectively since the end of 2024 [1] - The company is prioritizing revenue and market share growth in Guangzhou, leveraging its strong talent pool and research resources to support local branches, with plans to expand into other cities in the Greater Bay Area starting in 2026 [1] Group 3 - The company initiated internal adjustments in H1 2025 to align with its growth strategy for the next three years, including refining business lines and team roles, promoting young leaders, and optimizing teacher structure [2] - Among newly hired teachers in Shenzhen, 91% hold a bachelor's degree or higher, with over 70% being recent graduates, which is expected to build a strong talent reserve for future expansion [2] - The company plans to reorganize its product line to better meet market demands and explore new business opportunities such as vocational education for college entrance examinations [2] Group 4 - The company maintains a buy rating despite short-term profit drag from rapid new outlet expansion, adjusting the forecast for adjusted net profit for 2025-2027 to 207 million, 276 million, and 388 million yuan, reflecting decreases of 15%, 16%, and 8% respectively [2] - The target price is set at 6.03 HKD, based on a 15x PE for 2025, adjusted from a previous value of 7.01 HKD due to changes in profit forecasts [2]