《决胜巅峰》是一款由中国游戏公司沐瞳科技发行的作品，其运营已进入第10个年头。过去几年，国产 游戏成为中国文化产业出海的又一金字招牌，全球无数的年轻人因为游戏齐聚一堂，分享共同的文化体 验。 此轮全球游戏市场的"中国风"，恰与国内行业提倡"长青游戏"的节点不谋而合——它往往意味着一款游 戏持续数年乃至十几年的长线运营。长青游戏的出现，既是国内6.8亿玩家的"用脚投票"，也是行业对 长期主义的共识凝聚。那么，长青游戏以何长青？又凭何令玩家长情？ 运营长青：让故事值得期待 2025年，中国游戏产业迎来丰收，国内游戏市场实际销售收入预计达3507.89亿元，创历史新高。在中 国音数协游戏工委主任委员张毅君看来，头部长青游戏创新玩法、优化运营功不可没。 长青游戏的概念最早由腾讯在2023年提出，其核心理念在于通过集中资源运营少数高质量游戏，实现业 务的长期稳健增长。 稳健且长期的运营，是长青游戏最显著的特征。 ◎记者罗茂林 中国游戏出海的版图还在扩张。在近日于印尼雅加达举行的今年《决胜巅峰》电竞世界总决赛现场，沐 瞳科技CEO张云帆宣布，沐瞳将设立全新的美洲赛区，下一届全球总决赛将首次进军欧洲。 以风靡全球的《原神》 ...

刘炽平补充说，去年国际市场业务贡献了腾讯游戏业务30%的营收，全年营收超过100亿美元。 Supercell旗下游戏DAU（季度平均日活跃用户）呈现多倍增长趋势，《流放之路2》《鸣潮》 《Warframe》《PUBGM》《CODM》等产品在拓展海外市场方面发挥了重要作用。 【文/观察者网 陈思佳】1月26日下午，腾讯召开2025年度员工大会，腾讯公司董事会主席兼首席执行 官马化腾分享了公司在过去一年的业务总结和战略思考。其中，腾讯游戏业务表现突出，在2025年交出 了一份亮眼的答卷。 据新华网、第一财经等消息，马化腾在演讲给予腾讯游戏业务极高的评价，称其"强得可怕"，互动与娱 乐事业群（IEG）的业务在拓展长青和海外过程中再攀高峰。 IEG前两年曾被批评是"躺在成功的功劳簿上"，但现在已经"扬眉吐气"。马化腾认为，这得益于团队持 续创新持续学习，引入新玩法、不断做出好内容，完成了进化演变。他半开玩笑地表示，有时候看收入 榜甚至想帮帮友商。 马化腾表示，目前"长青"游戏的概念也得到很多业界伙伴认可，大家都在走出不停开发新游戏的老模 式，而致力于在平台游戏里不断创新和拓展。同时，腾讯游戏也在走出去的过程中，赋能海 ...

1月26日下午，腾讯召开2025年度员工大会。据新华网、快科技等消息，腾讯公司董事会主席兼首席执 行官马化腾在大会上分享了腾讯公司在过去一年中的诸多业务信息和战略思考，并提出了对2026年的新 期望。 "目前唯一还值得投入的就是人工智能" 腾讯在过去的几年中经历了触底反弹的过程。而在马化腾看来，在2021年到2023年，行业进入寒冬期 后，腾讯提出"聚焦主业、降本增效、减脂增肌"，在随后几年中很快恢复了增长，并且在AI的投入上持 续加大力度。 马化腾在讲话中明确表示："对腾讯来说，稳扎稳打仍然是核心战略之一，目前唯一还值得投入的就是 人工智能。"他介绍道，在AI战略上，腾讯有自己的考虑和节奏，核心是产品的长期竞争力和用户的体 验，现在正在各个业务板块和平台上仔细思考，持续点亮新的技能。 但稳扎稳打并不意味着腾讯在AI方面的投入吝啬。"姚顺雨（腾讯首席AI科学家）加入之后，公司加快 吸引人才的力度，重构研发团队，以及在内部加快了Co-design设计，强化混元大模型和元宝的协 同。"马化腾透露，腾讯混元去年在人才吸引、组织结构等方面"做了很大的改变"，吸引了更多的原生 AI人才。 马化腾还表示，除了各业务平台的 ...

Core Insights - Tencent's CEO Ma Huateng expressed hopes to recreate the excitement of the WeChat red envelope moment from 11 years ago, emphasizing the company's focus on core business, cost reduction, and efficiency improvement during the pandemic recovery period [1] - The company is increasing its investment in AI, with a focus on long-term product competitiveness and user experience, while maintaining a cautious and steady approach to AI strategy [1][2] - Tencent is restructuring its AI research and development teams to enhance infrastructure and capabilities, aiming for a more integrated approach to AI products [2] Group 1: AI Strategy and Development - Tencent's AI strategy involves promoting AI integration across various departments, with TEG and CSIG as the core teams driving this initiative [2] - The company has made significant adjustments to its TEG's mixed model over the past year, identifying infrastructure issues as a root cause of challenges faced [2] - Tencent plans to adopt a co-design approach for product and organizational design, integrating large models and AI products [2] Group 2: Business Segments and Innovations - In the CSIG segment, Tencent is closely integrating AI-related products, with a milestone achievement expected in 2025 for cloud business profitability [4] - Tencent announced a significant cash giveaway of 1 billion yuan for the upcoming Spring Festival, aiming to enhance user engagement through the Yuanbao app [4] - The WXG segment is seen as a pillar for Tencent, with ongoing growth in video accounts and e-commerce, emphasizing the need for patience and time for technology upgrades [5] Group 3: Advertising and Financial Services - Tencent's advertising revenue is growing rapidly with AI support, although it remains low compared to industry averages, indicating substantial future commercialization potential [6] - The company prioritizes safety in its financial payment services, focusing on long-term stability rather than speed [6]

Core Insights - Tencent's CEO Ma Huateng shared the company's business summary and strategic outlook for 2026 during the 2025 employee conference, emphasizing a steady approach to AI development and user experience [2] Group 1: AI Strategy - Tencent has focused on its core business and efficiency improvements during the pandemic, leading to a quick recovery and increased investment in AI [2] - The company aims to maintain a steady pace in AI development, emphasizing long-term product competitiveness and user experience [2] - Tencent has optimized its AI infrastructure and talent structure, attracting native AI talent and restructuring its R&D team [2] Group 2: Business Units and AI Integration - TEG and CSIG are the main drivers of Tencent's AI initiatives, with plans to integrate large models and AI products through a co-design approach [3] - The CSIG has closely integrated AI-related products across various platforms, achieving a milestone in profitability for its cloud business in 2025 [3] Group 3: WeChat Ecosystem and User Engagement - Ma Huateng noted that a centralized AI ecosystem may not appeal to all users, and Tencent will continue to prioritize decentralization while considering user needs and privacy [3] - The company announced a 1 billion yuan red envelope campaign for the Spring Festival, aiming to share marketing savings with users and enhance engagement through new social features [4] Group 4: Business Growth and Innovation - The WXG (WeChat Business Group) is seen as a cornerstone for Tencent, with expectations for growth in video accounts and e-commerce [4] - The IEG (Interactive Entertainment Group) is expanding through innovation and learning, moving away from traditional game development to focus on continuous innovation within existing platforms [4]

Core Insights - Tencent's CEO Ma Huateng shared the company's business summary and strategic outlook for 2026 during the 2025 annual employee meeting, emphasizing a focus on AI and user experience [1][5] AI Strategy - Tencent's AI strategy is characterized by a steady and cautious approach, focusing on long-term product competitiveness and user experience, with significant investments in AI infrastructure and talent optimization [6][1] - The company aims to integrate large models and AI products through a co-design approach, with TEG and CSIG leading the AI initiatives [2][6] Business Segments - In the Cloud and Smart Industries Group (CSIG), Tencent has integrated AI-related products more closely, achieving a milestone in scalable profitability for its cloud business in 2025 [3][8] - The WeChat Group (WXG) is seen as a cornerstone of Tencent, with ongoing developments in video accounts and e-commerce, emphasizing the need for patience and time to enhance technology [3][8] - The Interactive Entertainment Group (IEG) continues to innovate and expand, focusing on long-lasting games and overseas opportunities, while the Platform and Content Group (PCG) is exploring AI integration capabilities [9][10] Advertising and Financial Services - Tencent's advertising revenue is growing rapidly with AI support, although it remains lower than the industry average, indicating significant future commercialization potential [5][10] - The Financial Technology (FiT) division prioritizes safety over speed in its operations [10]

Core Insights - Tencent's CEO Ma Huateng emphasized the importance of WeChat as the company's backbone, highlighting the growth potential of features like video accounts and WeChat e-commerce, and the need for patience and time to integrate new technologies [1][3] WXG (WeChat Group) - WeChat is viewed as a crucial pillar for Tencent, with expectations for growth in video accounts and e-commerce [1][3] - The focus is on leveraging unique characteristics to enhance technology and innovation [1] IEG (Interactive and Entertainment Group) - The IEG is experiencing growth through innovation and learning, with a shift towards "evergreen" games that prioritize continuous content development rather than solely creating new games [1][3] - Tencent is empowering overseas investment companies to enhance their skills during international expansion [1] PCG (Platform and Content Group) - The PCG is actively exploring AI integration, with QQ focusing on user feedback and reintroducing popular features like QQ Show and QQ Farm [2][4] - AI capabilities are being utilized to enhance user experience, such as allowing users to upload materials for image generation [2][4] - Tencent News is committed to high-quality content and is exploring AI to improve information browsing efficiency [2][4] - Application Treasure has developed new scenarios for seamless operation of Android apps on Windows, receiving positive feedback from Microsoft [2][4] - Tencent Video is leveraging AI to promote the adaptation of proprietary content into films through collaboration with other companies [2][4] Advertising and Financial Services - Under AI support, Tencent's advertising revenue is growing rapidly, although its revenue share remains low compared to industry averages, indicating significant future commercialization potential [2][4] - The Financial Technology (FiT) division prioritizes safety over speed in its operations [2][4] Employee Motivation - Ma Huateng encouraged employees to continue evolving and developing new skills, expressing optimism for the future [5]

Core Insights - The Chinese gaming industry has shown stable growth despite a lack of blockbuster new releases in 2025, indicating maturity and resilience against cyclical downturns [1][27] - Tencent maintained its leading position in global mobile game revenue, with significant contributions from its long-standing titles like "Honor of Kings" and "Peacekeeper Elite" [3][5] - The absence of new hits in 2025 is attributed to the high production costs and long development cycles of new games, making it difficult for newcomers to compete with established titles [9][14] Group 1: Industry Performance - The Chinese gaming market achieved a 10.23% growth in overseas revenue despite a stagnating global gaming industry [17] - The top five Chinese game publishers in terms of global revenue included Tencent, DianDian Interactive, NetEase, Lemon Microfun, and miHoYo, with Tencent leading the pack [3][20] - The performance of "Honor of Kings" was particularly notable, generating over $1.6 billion in revenue and dominating the global mobile game revenue charts for eight months [3][5] Group 2: Game Development Trends - The long-standing games strategy has proven effective, allowing companies to maintain cash flow and user engagement during market stagnation [7][27] - The development costs for new games have increased significantly, leading to longer production times and fewer new releases [14][27] - The second year of decline in the two-dimensional game segment, with a 3.64% drop in revenue, highlights the challenges faced by this niche [11][24] Group 3: Market Dynamics - The success of established titles has created a high barrier for new entrants, limiting opportunities for smaller developers [9][16] - The SLG (Simulation and Strategy Game) genre remains a strong performer in overseas markets, with titles like "Whiteout Survival" achieving over $4 billion in cumulative revenue [20][22] - The rise of female gamers has been identified as a new growth engine in the gaming market, supporting the success of titles like "Love and Deep Space" [13][24]

Core Viewpoint - NetEase's CEO Ding Lei acknowledged that the company's main products are facing competition, particularly from Giant Network's new hit game "Supernatural Action Group" [1][2] Company Performance - "Supernatural Action Group," launched in January 2025, has seen over 1 million concurrent users within six months and reached the top 4 in the iOS sales chart, indicating strong market performance [3][17] - The game’s Halloween version significantly boosted its rankings, moving from around 20 to the top 10 in both the iOS free and sales charts [10][11] Team and Development - The game was developed by a young team, primarily consisting of post-95 and post-00 members, who have prior experience with successful projects like "Ball Battle" and "Space Kill" [4][16] - The team’s deep understanding of young users and their preferences has been a key factor in the game's success, as evidenced by their active engagement on social media [5][10] Industry Trends - The success of "Supernatural Action Group" reflects a broader trend in the gaming industry where studios are increasingly led by younger teams who are more in tune with current user preferences [4][17] - The game has redefined the micro-horror genre by combining cultural familiarity with social connectivity, appealing to younger audiences [17][20] Company Strategy - Giant Network emphasizes a long-term approach to game development, focusing on nurturing young talent and allowing them autonomy in their projects [12][14] - The company has shifted away from chasing market trends to a strategy of deepening expertise in areas where they have established knowledge [13][20] Competitive Landscape - The emergence of "Supernatural Action Group" has created competitive pressure on existing titles like "Identity V," as indicated by the decline in its rankings following the new game's release [17][20] - The gaming industry is witnessing a shift where established players must adapt to the innovative strategies of newer competitors like Giant Network [20]

Core Insights - NetEase's CEO Ding Lei acknowledged that the company's main products are facing competition, particularly from Giant Network's new hit game "Supernatural Action Group" [1][2] - "Supernatural Action Group" has shown remarkable growth, surpassing 1 million concurrent users within six months of its launch and reaching the top 4 in the iOS sales chart [3][11] - The success of "Supernatural Action Group" is attributed to its young development team, which has a deep understanding of the preferences of younger users [4][5] Company Performance - Giant Network's "Supernatural Action Group" has maintained a strong presence in the iOS free and sales charts, with its Halloween version propelling it from around 20th to the top 10 [9][11] - The game is positioned as a long-term product rather than a short-term hit, reflecting the company's strategy of focusing on sustainable growth and user engagement [12][13] Industry Trends - The gaming industry has seen a shift towards teams that are sensitive to current user preferences, which has contributed to the success of "Supernatural Action Group" [4] - The game redefines the micro-horror genre by combining cultural familiarity with social connectivity, appealing to the younger demographic's dual needs for cultural recognition and social sharing [17] - The competitive landscape has shifted, with "Supernatural Action Group" impacting the performance of established titles like "Identity V," as evidenced by their respective rankings on the iOS charts [17][20] Organizational Strategy - Giant Network is implementing a young talent strategy, allowing younger team members to take on leadership roles and participate in strategic decision-making [14][15][16] - The company emphasizes a long-term approach to game development, focusing on continuous improvement and user satisfaction rather than chasing fleeting trends [13][12] Market Impact - The success of "Supernatural Action Group" has created competitive pressure on existing products, leading to strategic adjustments in the industry [20] - The game's performance has prompted industry leaders to reassess their strategies and understand the importance of connecting with younger audiences [20]