阳西召开全县高 质量发展大会暨 提质服务年动员 会_南方+_南方 plus "力争能源总装 机容量突破2000 万千瓦，力争渔 业总产量增长 20%以上。"2月 26日上午，阳江 市阳西县举行全 县高质量发展大 会暨提质服务年 动员会，阳西县 委书记张秀洁提 出，今年阳西将 聚焦海洋经济强 县建设、健康食 品名城建设和旅 游康养圣地建 设，推动阳 西"2+4+X"产业 高质量发展。 春风擂战鼓，奋 进正当时。本次 大会会场选在阳 江阳西产业园区 阳西县高质量发展大会暨提质服务年动员会现场。王荣 摄 四期建设现场， 以最直观的方式 呈现阳西发展活 力。从回顾成绩 到部署新局，从 县镇干部表态亮 目标到企业代表 发声，再到一季 度重点项目集中 动工竣工，这场 大会传递出鲜明 信号：开局争 先，实干为要， 阳西的发展，没 有"旁观席"，只 有"主战场" 。 产业向新 厚积成势夯实发 展底盘 增加值年均增长 15.5%，固定资 产投资累计完成 1300亿元，海上 风电装机容量居 全国县级首位， 渔业产量稳居全 "十四五"收官之 年，阳西交出一 份沉甸甸的成绩 单：五年来，阳 西全县地区生产 总值年均增长 5.1%，规 ...

Core Viewpoint - The article discusses the implementation of the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" in Guangdong, focusing on rural revitalization and the development of local industries through various initiatives and strategies [3][9][15]. Group 1: Initiatives and Strategies - Various cities in Guangdong are leveraging the "Hundred Thousand Project" to enhance rural revitalization, with specific focuses such as technology agriculture in Guangzhou, cultural tourism in Zhanjiang, and characteristic industry clusters in Meizhou [4][5][11][71]. - Guangzhou aims to develop technology, facility, and green agriculture, emphasizing the growth of flower, fruit, and fishery industries [10][12]. - Shaoguan is focused on creating a landscape demonstration area and enhancing county-level industry development and environmental improvement [19][21]. - Huizhou promotes unique planting industries and integrates rural revitalization with local economic development [38][40]. Group 2: Leadership and Governance - Local leaders, such as the mayors of various cities, are actively participating in meetings to discuss the progress and strategies for the "Hundred Thousand Project," emphasizing the importance of grassroots governance and party leadership in driving rural revitalization [9][24][30][50]. - The emphasis is placed on enhancing the political and organizational functions of party organizations in rural areas to support development initiatives [50][52]. Group 3: Economic Development and Integration - The article highlights the importance of integrating agriculture with tourism and commerce to create a more vibrant rural economy, as seen in Zhanjiang's focus on agricultural and cultural tourism [71][74]. - The development of modern agricultural industry clusters, such as the tilapia industry in Meizhou, is aimed at increasing agricultural efficiency and farmer income [78][92]. - The promotion of local特色产业 (characteristic industries) is seen as a key strategy for economic growth and rural revitalization across various cities [4][5][11][128].

做优"土特产"做 强农产品品牌丨 市委书记抓乡村 振兴 （2026.01.26- 02.01）_南方+_ 南方plus 1月26日-2月1 日，广东各地聚 焦乡村振兴发 力：广州推进城 中村改造，深化 绿美建设；珠海 做优特色"土特 产"，培育乡村 人才；佛山推进 建设环两江先行 区，激活文旅融 合活力；韶关筑 牢粤北生态屏 障，推动城乡协 调发展；河源打 造城乡融合 与"绿富双赢"样 板；东莞推进全 域土地整治，打 造宜居宜业片 区；中山通过九 大集成式改革破 解发展瓶颈；阳 江做好"土特 产"文章，推动 中心镇向"城"转 型；茂名实施农 林重点项目，壮 大食品与海洋经 济；肇庆壮大县 域产业，打造美 丽乡村示范带； 清远发展生态文 旅，推动"两 山"转化；潮州 做强特色农产品 品牌，融入湾区 发展；揭阳壮大 特色产业集群， 本文收录于专辑 广州生态建设， 打造海洋创新发 展之都。 高质量推进重点 片区城中村改造 1月30日，广州 市委书记冯忠华 到海珠区，深入 城中村和重点项 目、平台、企业 调研。冯忠华强 调，要优化空间 结构、功能布 局、风貌设计， 高质量推进康鹭 等重点片区城中 村改造。 珠海市委书 ...

Group 1 - The event "Green Beautiful Yangjiang: China's Oyster Capital" aims to promote local oyster cuisine and cultural integration, supporting the development of a modern rural industry system through agriculture, culture, and tourism [1] - The Guangdong Provincial Department of Agriculture and Rural Affairs emphasizes the importance of local specialties and the integration of agriculture with culture and tourism, highlighting the potential for growth in Yangjiang and Yangxi [1] - The event serves as a platform for cultural transmission and innovation, with a focus on enhancing the "China Oyster Capital" brand and improving the livelihoods of local farmers [1] Group 2 - Yangjiang is strategically positioned to better connect with the Greater Bay Area and is focused on developing a modern industrial system, particularly in the oyster industry [2] - The city has established a complete industrial chain for oysters, from breeding to processing and marketing, leading to the highest annual oyster production in Guangdong [2] - The event included the launch of tourism initiatives and the signing of agreements for cultural tourism cooperation and industry investment projects, showcasing Yangjiang's commitment to attracting investment and fostering collaboration [2]

Core Viewpoint - The event in Yangxi County, showcasing the local oyster industry, highlights the transformation and integration of agriculture, culture, and tourism, emphasizing the growth and market potential of the Chengcun oyster brand [1][5][104]. Industry Development - Yangxi County has established a complete oyster industry chain from breeding to processing and marketing, positioning itself as a national leader in oyster production with the highest annual output in Guangdong [21][25]. - The Chengcun oyster has seen an average annual production growth of 20% since 2022, with processed products like oyster oil and canned oysters transitioning from seasonal to year-round sales [69][70]. Product Innovation - The event featured award-winning oysters, including the "Oyster King," which weighs over four pounds, showcasing the high quality and market appeal of Chengcun oysters [9][10]. - Companies are focusing on value-added products, such as oyster peptides and health drinks, and implementing traceability systems to enhance product quality and consumer trust [54][56]. Tourism Integration - The local government is promoting tourism through culinary experiences, linking the oyster culture with travel itineraries that highlight the region's natural and cultural resources [88][91]. - The integration of agriculture and tourism has led to significant economic benefits for local communities, with projections indicating a 20-fold increase in tourism revenue by 2025 [100][101]. Brand Development - Chengcun oysters have been recognized as a geographical indication product and are part of a national agricultural brand cultivation plan, enhancing their market presence and consumer recognition [70][106]. - The establishment of the "Yangxi Quality" brand for local products marks a shift towards unified branding and quality assurance in the region's agricultural sector [64][66].

Core Viewpoint - The article highlights the successful integration of the oyster industry with tourism and cultural activities in Chengcun, Yangxi County, leading to significant economic growth and community development. Industry Overview - Chengcun oysters, recognized as a national geographical indication product, thrive in a unique brackish water environment and mangrove ecosystem, contributing to an industry value exceeding 700 million yuan [1] - The oyster industry has transitioned from traditional farming methods to scientific approaches, resulting in improved quality and doubled production [2][3] Production and Processing - The introduction of triploid oysters, which do not require seasonal breeding, has revolutionized local oyster farming, with investments exceeding 4 million yuan in research and development [3] - The processing capabilities of local companies have significantly increased, with daily processing capacity rising from 5,000 kg to 50,000 kg, generating an annual output value of over 30 million yuan [3] Tourism and Cultural Integration - The integration of agriculture, culture, and tourism has transformed Chengcun into a destination where visitors can enjoy a full day of activities, including dining, lodging, and nature exploration [4][5] - The annual Chengcun Oyster Food Culture Promotion Week has enhanced the region's visibility and market influence, with fresh oyster production increasing by an average of 20% annually [6] Future Prospects - By 2025, it is projected that tourism numbers and revenue in Hongguang Village will increase to 20 times that of 2022, indicating strong economic vitality in the oyster sector [6] - The local government aims to further develop the oyster industry by expanding into tourism services, thereby creating a comprehensive development model that enhances the reputation of Chengcun oysters nationwide [6]

冬至蚝香飘四 方：阳西 以"蚝"为笔，绘 就农文旅融合新 图景_南方+_南 方plus 冬至时节的阳 西，海风温润， 蚝香满城。12月 21日上午，"绿 美阳江·中国蚝 都"第四届程村 蚝美食文化宣传 周暨农文旅融合 发展推介会在阳 西县程村镇红光 村广场正式启 幕。山海之间， 一场以"蚝"为媒 的盛会，正生动 演绎着"百县千 镇万村高质量发 展工程"的实践 篇章。 推介会启动仪式现场（谭家富 摄） 山海相逢，一只 蚝的盛情邀请 "这不仅是一场 美食与文化交融 的盛宴，也是积 极践行牧海耕 渔、建设蓝色粮 仓的生动实践， 更是推动地方特 色文化传承与创 新，促进农文旅 深度融合的有力 探索。"广东省 农业农村厅二级 巡视员罗一心在 活动致辞中表 示，阳江、阳西 作为粤西农业发 展的重点区域， 兼具生态优势、 产业基础和创新 活力，未来发展 潜力巨大、前景 广阔。 广东省农业农村厅二级巡视员罗一心致辞（阳西县融媒体中心供图） 阳江市副市长关 天表介绍，阳江 已构建起从良种 培育、生态养殖 到精深加工、品 牌营销的完整蚝 产业链，打造了 国家生蚝优势特 色产业集群，全 市生蚝年产量位 居广东第 一。"我们真诚 期 ...

Core Viewpoint - Guangdong province leads the nation in agricultural branding, with six products selected in the Ministry of Agriculture and Rural Affairs' 2025 Agricultural Brand Cultivation Plan, showcasing its commitment to enhancing agricultural competitiveness and farmer income [4][5][15]. Group 1: Agricultural Branding Achievements - Guangdong has the highest number of brands selected in the 2025 Agricultural Brand Cultivation Plan, with six products including Zengcheng's fragrant rice and Zhanjiang's shrimp [4][5]. - The total brand value of agricultural enterprises in Guangdong exceeds 250 billion yuan, reflecting the province's focus on developing high-quality agricultural products [9][15]. - The "12221" marketing system has been pivotal in transforming agricultural products from basic commodities to high-end, regionally distinctive goods [10][39]. Group 2: Marketing and Sales Strategies - The "12221" marketing system includes establishing a big data platform, creating two teams of buyers and sellers, and expanding market reach through targeted activities [39][45]. - The success of the "12221" system is evident in the significant increase in the annual output value of Xu Wen pineapples, which grew from 980 million yuan to 2.5 billion yuan, benefiting nearly 50,000 farmers [48]. - Fromhua lychee has adopted innovative marketing strategies, including global promotional activities, to enhance its market presence and brand recognition [66][68]. Group 3: Role of Media in Branding - Media plays a crucial role in promoting agricultural brands, as seen in the collaboration between Guangdong's agricultural sector and various media platforms to enhance product visibility [108][110]. - The "Media+" initiative aims to leverage media resources for agricultural brand building, facilitating better market access and consumer engagement [119][120]. - Events like the "6·6 Give 'Li' Festival" have significantly boosted the visibility and sales of Guangdong lychee, demonstrating the effectiveness of media-driven marketing campaigns [116][118]. Group 4: Regional Development and Innovation - Different regions in Guangdong are implementing tailored strategies based on the "12221" model to enhance their agricultural branding efforts, such as the promotion of Qingyuan's bamboo shoots and Yangjiang's oysters [86][96]. - The integration of technology and innovation in agricultural practices is evident in the development of preservation techniques for Fromhua lychee, which has expanded its market reach [78][80]. - The focus on building a modern agricultural industry system aims to elevate local specialties into significant economic contributors, with projected industry values exceeding 5 billion yuan [82].

Group 1 - The Guangdong Provincial People's Congress has revised the "Guangdong Provincial Food Security Guarantee Regulations," which will take effect on January 1, 2026, focusing on comprehensive institutional improvements in areas such as farmland protection, food production, storage, circulation, emergency response, and supervision [5][6][7] - The revised regulations consist of 9 chapters and 45 articles, aiming to enhance food security measures in the province [6][7] - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" has shown initial results, with a focus on industrial development, urban-rural integration, and innovative reforms [20][36] Group 2 - During the recent double holiday period, Guangdong received over 65.17 million tourists, marking an 11.5% year-on-year increase, with tourism revenue exceeding 61.3 billion yuan, a 14.2% increase [12][13] - The live-streaming event featuring Zhanjiang's golden pomfret achieved sales of over 6 million yuan, with 348,000 fish sold, showcasing the potential of seafood products in the online market [44][45]

Core Points - The Ministry of Agriculture and Rural Affairs has announced the "2025 Agricultural Brand Boutique Cultivation Plan," which includes 94 regional public brands nationwide, with Guangdong province having the highest number of selected brands at six [2][4]. Group 1: Selected Brands in Guangdong - The six brands from Guangdong that were selected are: Zengcheng Silky Rice, Yunan Seedless Yellow Skin, Conghua Lychee, Xiniu Bamboo Shoots, Zhanjiang Prawns, and Chengcun Oysters, showcasing their quality and market influence [3][4][26]. - Zengcheng Silky Rice is known for its long grains and smooth texture, making it popular among consumers [15]. - Yunan Seedless Yellow Skin accounts for three-quarters of global production, with an annual output of 140,000 tons, earning it the nickname "golden fruit" for local farmers [16]. - Conghua Lychee is recognized for its large size, thick flesh, and sweet, juicy flavor, representing one of Guangdong's signature lychee varieties [17]. - Xiniu Bamboo Shoots are noted for their tender texture and rich flavor, with steady growth in export volume [18]. - Zhanjiang Prawns contribute nearly one-third of the national output, with an annual farming yield of 250,000 tons and processing volume of about 500,000 tons, exported to Europe, America, and Southeast Asia [19]. - Chengcun Oysters are valued for their thick meat and high nutritional value, generating an annual output value exceeding 700 million yuan [20]. Group 2: Overall Agricultural Brand Development - Since 2022, Guangdong has had a total of 13 agricultural products included in the Agricultural Brand Boutique Cultivation Plan [21]. - The brands selected in previous years include: Zengcheng Lychee, Qingyuan (Mango) Chicken, Shunde Eel (2022); Baijiao Sea Bass, Phoenix Dan Cong Tea (2023); Huazhou Tangerine, Yingde Black Tea (2024) [21][26]. - The cultivation plan aims to promote high-quality development of agricultural brands by focusing on factors such as industry scale, brand foundation, market consumption, and domestic and international influence [10][12].