Core Viewpoint - Guangdong province leads the nation in agricultural branding, with six products selected in the Ministry of Agriculture and Rural Affairs' 2025 Agricultural Brand Cultivation Plan, showcasing its commitment to enhancing agricultural competitiveness and farmer income [4][5][15]. Group 1: Agricultural Branding Achievements - Guangdong has the highest number of brands selected in the 2025 Agricultural Brand Cultivation Plan, with six products including Zengcheng's fragrant rice and Zhanjiang's shrimp [4][5]. - The total brand value of agricultural enterprises in Guangdong exceeds 250 billion yuan, reflecting the province's focus on developing high-quality agricultural products [9][15]. - The "12221" marketing system has been pivotal in transforming agricultural products from basic commodities to high-end, regionally distinctive goods [10][39]. Group 2: Marketing and Sales Strategies - The "12221" marketing system includes establishing a big data platform, creating two teams of buyers and sellers, and expanding market reach through targeted activities [39][45]. - The success of the "12221" system is evident in the significant increase in the annual output value of Xu Wen pineapples, which grew from 980 million yuan to 2.5 billion yuan, benefiting nearly 50,000 farmers [48]. - Fromhua lychee has adopted innovative marketing strategies, including global promotional activities, to enhance its market presence and brand recognition [66][68]. Group 3: Role of Media in Branding - Media plays a crucial role in promoting agricultural brands, as seen in the collaboration between Guangdong's agricultural sector and various media platforms to enhance product visibility [108][110]. - The "Media+" initiative aims to leverage media resources for agricultural brand building, facilitating better market access and consumer engagement [119][120]. - Events like the "6·6 Give 'Li' Festival" have significantly boosted the visibility and sales of Guangdong lychee, demonstrating the effectiveness of media-driven marketing campaigns [116][118]. Group 4: Regional Development and Innovation - Different regions in Guangdong are implementing tailored strategies based on the "12221" model to enhance their agricultural branding efforts, such as the promotion of Qingyuan's bamboo shoots and Yangjiang's oysters [86][96]. - The integration of technology and innovation in agricultural practices is evident in the development of preservation techniques for Fromhua lychee, which has expanded its market reach [78][80]. - The focus on building a modern agricultural industry system aims to elevate local specialties into significant economic contributors, with projected industry values exceeding 5 billion yuan [82].

Group 1 - The Guangdong Provincial People's Congress has revised the "Guangdong Provincial Food Security Guarantee Regulations," which will take effect on January 1, 2026, focusing on comprehensive institutional improvements in areas such as farmland protection, food production, storage, circulation, emergency response, and supervision [5][6][7] - The revised regulations consist of 9 chapters and 45 articles, aiming to enhance food security measures in the province [6][7] - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" has shown initial results, with a focus on industrial development, urban-rural integration, and innovative reforms [20][36] Group 2 - During the recent double holiday period, Guangdong received over 65.17 million tourists, marking an 11.5% year-on-year increase, with tourism revenue exceeding 61.3 billion yuan, a 14.2% increase [12][13] - The live-streaming event featuring Zhanjiang's golden pomfret achieved sales of over 6 million yuan, with 348,000 fish sold, showcasing the potential of seafood products in the online market [44][45]

Core Points - The Ministry of Agriculture and Rural Affairs has announced the "2025 Agricultural Brand Boutique Cultivation Plan," which includes 94 regional public brands nationwide, with Guangdong province having the highest number of selected brands at six [2][4]. Group 1: Selected Brands in Guangdong - The six brands from Guangdong that were selected are: Zengcheng Silky Rice, Yunan Seedless Yellow Skin, Conghua Lychee, Xiniu Bamboo Shoots, Zhanjiang Prawns, and Chengcun Oysters, showcasing their quality and market influence [3][4][26]. - Zengcheng Silky Rice is known for its long grains and smooth texture, making it popular among consumers [15]. - Yunan Seedless Yellow Skin accounts for three-quarters of global production, with an annual output of 140,000 tons, earning it the nickname "golden fruit" for local farmers [16]. - Conghua Lychee is recognized for its large size, thick flesh, and sweet, juicy flavor, representing one of Guangdong's signature lychee varieties [17]. - Xiniu Bamboo Shoots are noted for their tender texture and rich flavor, with steady growth in export volume [18]. - Zhanjiang Prawns contribute nearly one-third of the national output, with an annual farming yield of 250,000 tons and processing volume of about 500,000 tons, exported to Europe, America, and Southeast Asia [19]. - Chengcun Oysters are valued for their thick meat and high nutritional value, generating an annual output value exceeding 700 million yuan [20]. Group 2: Overall Agricultural Brand Development - Since 2022, Guangdong has had a total of 13 agricultural products included in the Agricultural Brand Boutique Cultivation Plan [21]. - The brands selected in previous years include: Zengcheng Lychee, Qingyuan (Mango) Chicken, Shunde Eel (2022); Baijiao Sea Bass, Phoenix Dan Cong Tea (2023); Huazhou Tangerine, Yingde Black Tea (2024) [21][26]. - The cultivation plan aims to promote high-quality development of agricultural brands by focusing on factors such as industry scale, brand foundation, market consumption, and domestic and international influence [10][12].

Group 1: Fishing Industry Development - The fishing season in Yangjiang, Guangdong, marks a significant cultural and economic event, with over 3,400 registered fishing vessels, including approximately 850 steel fishing boats, contributing to over 300,000 tons of marine catch, accounting for more than 25% of Guangdong's total [2][3] - Technological advancements in fishing, such as the use of satellite navigation and sonar fish finders, have significantly improved efficiency, with individual fishermen like Zhang Run reporting annual earnings exceeding 2 million yuan [2] - The local government provides substantial support, including a marine fishery resource conservation subsidy of 150,000 yuan per year, enhancing the financial stability of fishermen [2] Group 2: Marine Aquaculture Growth - Yangjiang has established two national-level marine ranch demonstration zones, with a seawater aquaculture area of 24,300 hectares and an output of 820,000 tons [3] - The introduction of deep-sea farming has stabilized seafood supply during fishing moratoriums, allowing for consistent availability of fresh ingredients for local cuisine [5] Group 3: Tourism and Cultural Events - The fishing season has evolved into a cultural and tourism festival, attracting significant visitor numbers, with 547,000 tourists recorded during the three-day event, a 262% increase year-on-year, generating tourism revenue of 560 million yuan, up 273% [7] - Various activities, including traditional fishing feasts and cultural performances, enhance the tourist experience and promote local heritage [4][6] Group 4: Branding and Market Expansion - The launch of the "Yangjiang Seafood" regional public brand aims to enhance the value of local seafood products, leveraging the region's natural advantages and effective marine ecological protection [9][10] - Yangjiang's seafood industry is transitioning from a traditional sales model to a brand premium approach, with local enterprises engaging in deep processing product collaborations with domestic and international buyers [10]

Core Insights - The article highlights the inclusion of Chengcun Oyster from Yangjiang in the 2025 Guangdong Specialty Ingredients TOP 20 list, ranking 12th with a Golden List Index of 82.15 [3][4]. Group 1: Industry Overview - The 2025 Guangdong Specialty Ingredients TOP 20 list was announced at the third China International (Foshan) Prepared Dishes Industry Conference held in Shunde [2]. - The list reflects the influence and reputation of ingredients in the Guangdong market, calculated based on four key indicators: media dissemination, export performance, cultural influence, and e-commerce market performance, with a maximum score of 100 [13][15]. Group 2: Chengcun Oyster Specifics - Chengcun Oyster is a specialty product from Chengcun Town, Yangxi County, Yangjiang, known for its high protein content, low cholesterol, and sweet taste, earning it the nickname "sea milk" [5][6]. - The annual output value of Chengcun Town's oyster farming exceeds 700 million yuan, and it is recognized as a "National Standardized Demonstration Zone for Nearshore Oyster Hanging Culture" [9][10]. - Chengcun Oyster has a nearly 200-year history of cultivation and has recently adopted innovative techniques to enhance production, leading to a standardized, scaled, and industrialized approach in the oyster farming sector [10][11].

Core Viewpoint - The meeting held in Yangxi County focuses on leveraging media to empower the "Hundred-Thousand-Million Project" for the construction of agricultural product market systems, aiming to enhance the county's agricultural brand and market competitiveness [2][4][21]. Group 1: Meeting Overview - The "Media+" empowerment meeting was convened on July 13, inviting media representatives and agricultural enterprises to discuss the development of new business models and strategies for rural revitalization [3][4]. - The Yangxi County Agricultural and Rural Bureau presented the draft implementation plan for the "Media+" empowerment project for the years 2025-2027 [5][10]. Group 2: Implementation Plan - The plan aims to achieve goals of increasing agricultural efficiency, rural vitality, and farmers' income by utilizing media for information dissemination, resource integration, and brand building [12][13]. - It emphasizes the importance of collaboration among government, market, and society to create a synergistic effect in agricultural development [14][25]. Group 3: Goals and Strategies - The implementation of the plan is expected to promote five key objectives: boosting consumption, enhancing foreign trade, promoting cultural tourism, increasing farmers' income, and facilitating media transformation [19]. - The strategy includes building a recognizable and reputable brand for Yangxi agricultural products, enhancing market competitiveness, and utilizing new media platforms for online sales channels [16][17]. Group 4: Collaborative Efforts - The meeting highlighted the necessity for collaboration among various stakeholders, including local governments, media, and agricultural enterprises, to effectively promote the "Hundred-Thousand-Million Project" [21][25]. - Participants also conducted field research in several towns to understand the agricultural production and development of local specialties [28][29].

Core Viewpoint - Yangxi County is actively promoting its unique agricultural products in Beijing, aiming to expand its market presence and strengthen partnerships with major distribution platforms like Beijing Xinfadi [2][11][28]. Group 1: Event Overview - The 2025 Guangdong Yangxi Specialty Agricultural Products Promotion Conference was successfully held in Beijing on June 13 [2]. - This marks the third time Yangxi has engaged with Beijing Xinfadi to promote its agricultural products, showcasing the region's rich resources and unique flavors [3][4][26]. Group 2: Agricultural Strengths - Yangxi County, known as "China's Longevity Town," benefits from its mountainous and coastal geography, rich selenium soil, and abundant resources [8]. - The county has developed its agriculture and marine fisheries, establishing two national agricultural industry strong towns and several modern agricultural industrial parks [9][10]. Group 3: Market Impact - Beijing Xinfadi is a leading agricultural product distribution hub in China, supplying over 90% of the capital's agricultural products [11][12]. - Yangxi's agricultural products, including lychees and Chengcun oysters, have gained popularity in Beijing, with over 30 million pounds of products sold through Xinfadi [22][30][32]. Group 4: Sales Growth - Yangxi's lychee production area spans 130,000 acres, with an expected yield exceeding 90,000 tons this year, and over 12 million pounds of lychees have been sold to Xinfadi [34][35]. - The sales revenue of Yangxi's products in Beijing is increasing, with Guangdong Jiamei Food Technology Co., Ltd. reporting over 40% growth in sales for 2024 compared to 2023 [31][32]. Group 5: Future Plans - Yangxi plans to further expand its online and offline sales platforms and enhance its marketing strategies to promote its products nationally and globally [38][39].

Core Viewpoint - The development of aquaculture in Yangjiang, Guangdong, has become a key industry for agricultural growth and farmer income, but it has also led to an increase in disputes, prompting the establishment of a comprehensive judicial service system to promote healthy agricultural development through legal means [1]. Group 1: Aquaculture Industry Development - Yangjiang is known for its rich agricultural resources and has developed a modern aquaculture industry, particularly in oyster farming, which is a significant economic pillar for the region [2][4]. - The "Chengcun oyster" from Yangxi County is recognized as a national geographical indication product and has a history of nearly 200 years, contributing to the local economy [2]. Group 2: Dispute Resolution Mechanisms - The establishment of "judge workstations" has facilitated the rapid resolution of disputes, allowing for immediate involvement in grassroots conflict mediation [4]. - In a recent case, a dispute arose between two villagers over damaged oyster rafts, which was resolved through mediation by a local judge, emphasizing the importance of timely conflict resolution to prevent further losses [3][4]. Group 3: Judicial Efficiency and Community Engagement - The Yangjiang court system has implemented a "1+6+N" grassroots governance model, setting up 199 "judge workstations" to engage directly with community disputes and support industry development [4]. - The court has focused on improving judicial efficiency, with a decrease in case ratios from 1:1.58 in 2022 to 1:1.44 in 2024, indicating a more effective resolution process [8]. Group 4: Legal Education and Risk Prevention - The Yangjiang court has initiated educational programs for local oyster farmers to raise awareness about legal risks in transactions, emphasizing the importance of written agreements and proper identification of trading partners [9][10]. - A judicial service brand called "Qin Qing Yi Qi Xing" has been established to provide tailored legal support to local businesses, benefiting over 200 enterprises by addressing common legal issues [10].

Core Viewpoint - The promotion of high-selenium lychee and other agricultural products from Yangxi County is gaining traction in the Beijing-Tianjin-Hebei market, facilitated by strategic partnerships and marketing initiatives [1][5][10]. Group 1: Event Overview - On June 11, 2025, a promotional event for Guangdong Yangxi's specialty agricultural products was held in Baoding, Hebei, attracting over 100 buyers and representatives [2][3]. - The event aimed to enhance the investment environment and promote Yangxi's unique agricultural products, fostering connections between producers and buyers [3][5]. Group 2: Strategic Partnerships - Yangxi County government signed a cooperation framework agreement with Shouheng Group to enhance collaboration in agricultural product distribution [7][8]. - The partnership aims to leverage the Shouheng Baoding International Agricultural Product Trading Center as a hub for agricultural product circulation between the north and south [4][20]. Group 3: Product Quality and Market Demand - Yangxi's agricultural products, including lychee and Chengcun oysters, are characterized by high quality and are well-suited to meet the growing demand for premium agricultural products in the Beijing-Tianjin-Hebei region [21][33]. - The county has a rich resource base, with 37.3% of its land classified as naturally selenium-rich, contributing to the production of high-quality agricultural products [54][56]. Group 4: Sales and Distribution Initiatives - The promotional event included a signing ceremony for procurement agreements, with buyers committing to purchase significant quantities of Yangxi's agricultural products, including an initial order of 200,000 jin of lychee [34][30]. - Yangxi's agricultural enterprises are exploring various sales channels, including e-commerce and community group buying, to enhance product accessibility and reach consumers nationwide [44][46]. Group 5: Future Prospects - The collaboration with Shouheng Group is expected to establish Yangxi as a key player in the northern market, with plans for a dedicated exhibition platform and cold chain logistics to support product distribution [22][24]. - The ongoing efforts to promote Yangxi's agricultural products are part of a broader initiative to enhance the region's agricultural industry and improve its market presence [51][63].

Core Viewpoint - The collaboration between Guangdong and Sichuan is being strengthened through a promotional research activity focused on agricultural products from Yangjiang, aiming to create a new platform for production and sales cooperation [2][4][20]. Group 1: Event Overview - A research delegation from Guangdong, including representatives from the agricultural sector and local government, visited Chengdu, Sichuan to promote Yangjiang's agricultural brands [2][4]. - The delegation engaged with the Sichuan Guangdong Chamber of Commerce and local market leaders to discuss potential collaborations [3][24]. Group 2: Yangjiang's Agricultural Strengths - Yangjiang boasts a marine area of 12,300 square kilometers, with an annual seafood production exceeding 1.2 million tons, leading Guangdong in per capita seafood availability for several years [7][8]. - Various local specialties were highlighted, including Yangjiang fermented black beans, Baisha geese, and other regional products, which impressed the attendees [13][14]. Group 3: Future Collaboration Opportunities - The president of the Sichuan Guangdong Chamber of Commerce emphasized the potential for integrating Guangdong's technological and capital advantages with Sichuan's resources and market potential [17][20]. - Yangjiang is focused on developing a modern agricultural industry cluster worth 100 billion yuan, presenting new opportunities for collaboration with Sichuan [18][20]. Group 4: Market Engagement - The Guangdong delegation visited the Chengdu Agricultural Products Wholesale Market to assess seafood sales and engage with local distributors [22][30]. - Discussions included the exchange of contact information and collaboration on seafood and lychee products, indicating a mutual interest in enhancing supply chains [24][29]. Group 5: Local Business Insights - Representatives from Yangjiang companies, such as Guangdong Yiniu Agricultural Ecological Technology Co., expressed interest in expanding their market reach to the Sichuan region with products like the Hailin pearl water chestnut [25][27]. - The Sichuan Commercial Investment County Group is looking to strengthen its seafood supply chain and is interested in sourcing high-quality marine products from Yangjiang [32][34].