广东省农业农村厅二级巡视员罗一心在活动致辞中表示，当前全省上下正深入实施"百千万工程"，锚定 建设农业强省目标，扎实做好"土特产"文章，加快构建农文旅融合的现代乡村产业体系。举办蚝美食文 化宣传周活动，不仅是一场美食与文化交融的盛宴，也是积极践行牧海耕渔、建设蓝色粮仓的生动实 践，更是推动地方特色文化传承与创新，促进农文旅深度融合的有力探索。阳江、阳西作为粤西农业发 展的重点区域，兼具生态优势、产业基础和创新活力，未来发展潜力巨大、前景广阔。省农业农村厅将 一如既往地关注和支持阳江、阳西"三农"工作，在政策引导、项目扶持、技术指导等方面给予更多的助 力，打造更多乡村振兴示范样板。希望阳江、阳西以活动为契机，进一步做强"中国蚝都""中国蚝乡"品 牌，让特色产业更旺、乡村更美、农民更富。 12月21日，"绿美阳江.中国蚝都"第四届程村蚝美食文化宣传周暨农文旅融合发展推介会在广东省阳江 市阳西县举办。 阳江市副市长关天表在致辞中表示，当前阳江市正按照广东省委赋予的"更好承接大湾区辐射、打造西 海岸重要支点"战略定位，坚持向海发展、产业立市，深化构建"4+4+X"现代化产业体系，加快打造绿 能之都、建设海丝名城。近年 ...

中国蚝都"第四 届程村蚝美食文 化宣传周暨农文 旅融合发展推介 会正式拉开帷 幕，一位旅居阳 西的河南游客不 由得惊叹。这场 山海之间的盛 会，不仅带来了 冬日的鲜美滋 味，更成为观察 一个地方特色产 业如何实现转型 发展的窗口。 山海馈赠 铸就蚝乡百年底 气 山海生"蚝"杰： 阳西程村蚝的产 业升级与文旅新 生_南方+_南方 plus "从没见过这么 大的蚝！"12月 21日，阳西县程 村镇红光村广场 上，"绿美阳江· 冬至时节的阳 西，海风温润， 蚝香满城。活动 展示展销区最显 眼的位置上，大 小超过成人手掌 的"蚝王"吸引着 众人的目光。这 只刚刚在活动前 期赛事"蚝王评 比大赛"中斩获 金奖的"明星" ， 单只重量超过四 斤，其饱满肥美 的体态，正是对 这场盛会主题最 直观的宣告。 "蚝王"金奖（阳西县融媒体中心供图） 阳西，这片享 有"中国蚝 乡""中国长寿之 乡"美誉的土 地，拥有洋边海 这一得天独厚的 养殖宝地——三 面环陆的布袋形 海湾，咸淡水在 此交汇，万亩红 树林宛如天然的 生态净化器，共 同孕育出程村 蚝"体型大、肉 质爽滑、滋味鲜 甜"的独特品 质。也正是得天 独厚的底蕴，支 撑起了产 ...

小生蚝长出"大个头" "蚝王'争霸'太精彩了，程村蚝果然名不虚传！"12月21日，"绿美阳江·中国蚝都"第四届程村蚝美食文化 宣传周暨农文旅融合发展推介会在阳江市阳西县程村镇红光村开幕，刚品尝完新鲜生蚝的广州游客陈女 士连连赞叹。万人蚝宴、"蚝王"评比、"阳西优品"展销等系列活动，吸引上万名游客慕名而来，让这 座"中国蚝乡"人气爆棚。 作为国家地理标志保护产品，程村蚝依托阳西县独特的咸淡水交汇环境与万亩红树林，滋养出"高蛋 白、高锌、低胆固醇"的特质。如今，这枚小小的生蚝不仅撬动起超7亿元的全产业链产值，更通过养殖 升级、加工提质、农文旅融合等路子，在"百千万工程"的东风下，成为带动超万名群众增收的"致富 蚝"，让百年蚝乡焕发蓬勃生机。 吃蚝"打卡"还能"深度游" 农文旅融合变"流量"为"留量" 科学养殖摆脱"靠天吃饭"困境 冬至前后，程村镇的万亩蚝场迎来丰收季。清晨的红光码头，薄雾还未散尽，养蚝大户谢常升已带着工 人驾着渔船穿梭在蚝排间。 "以前摸黑出海，凭经验养蚝，现在走科学路子，蚝的品质和产量都翻了番。"他熟练地提起一串吊养的 生蚝敲开，饱满的蚝肉裹着晶莹的汁水，鲜甜气息扑面而来。 程村蚝的独特风味，源 ...

冬至蚝香飘四 方：阳西 以"蚝"为笔，绘 就农文旅融合新 图景_南方+_南 方plus 冬至时节的阳 西，海风温润， 蚝香满城。12月 21日上午，"绿 美阳江·中国蚝 都"第四届程村 蚝美食文化宣传 周暨农文旅融合 发展推介会在阳 西县程村镇红光 村广场正式启 幕。山海之间， 一场以"蚝"为媒 的盛会，正生动 演绎着"百县千 镇万村高质量发 展工程"的实践 篇章。 推介会启动仪式现场（谭家富 摄） 山海相逢，一只 蚝的盛情邀请 "这不仅是一场 美食与文化交融 的盛宴，也是积 极践行牧海耕 渔、建设蓝色粮 仓的生动实践， 更是推动地方特 色文化传承与创 新，促进农文旅 深度融合的有力 探索。"广东省 农业农村厅二级 巡视员罗一心在 活动致辞中表 示，阳江、阳西 作为粤西农业发 展的重点区域， 兼具生态优势、 产业基础和创新 活力，未来发展 潜力巨大、前景 广阔。 广东省农业农村厅二级巡视员罗一心致辞（阳西县融媒体中心供图） 阳江市副市长关 天表介绍，阳江 已构建起从良种 培育、生态养殖 到精深加工、品 牌营销的完整蚝 产业链，打造了 国家生蚝优势特 色产业集群，全 市生蚝年产量位 居广东第 一。"我们真诚 期 ...

Core Viewpoint - Guangdong province leads the nation in agricultural branding, with six products selected in the Ministry of Agriculture and Rural Affairs' 2025 Agricultural Brand Cultivation Plan, showcasing its commitment to enhancing agricultural competitiveness and farmer income [4][5][15]. Group 1: Agricultural Branding Achievements - Guangdong has the highest number of brands selected in the 2025 Agricultural Brand Cultivation Plan, with six products including Zengcheng's fragrant rice and Zhanjiang's shrimp [4][5]. - The total brand value of agricultural enterprises in Guangdong exceeds 250 billion yuan, reflecting the province's focus on developing high-quality agricultural products [9][15]. - The "12221" marketing system has been pivotal in transforming agricultural products from basic commodities to high-end, regionally distinctive goods [10][39]. Group 2: Marketing and Sales Strategies - The "12221" marketing system includes establishing a big data platform, creating two teams of buyers and sellers, and expanding market reach through targeted activities [39][45]. - The success of the "12221" system is evident in the significant increase in the annual output value of Xu Wen pineapples, which grew from 980 million yuan to 2.5 billion yuan, benefiting nearly 50,000 farmers [48]. - Fromhua lychee has adopted innovative marketing strategies, including global promotional activities, to enhance its market presence and brand recognition [66][68]. Group 3: Role of Media in Branding - Media plays a crucial role in promoting agricultural brands, as seen in the collaboration between Guangdong's agricultural sector and various media platforms to enhance product visibility [108][110]. - The "Media+" initiative aims to leverage media resources for agricultural brand building, facilitating better market access and consumer engagement [119][120]. - Events like the "6·6 Give 'Li' Festival" have significantly boosted the visibility and sales of Guangdong lychee, demonstrating the effectiveness of media-driven marketing campaigns [116][118]. Group 4: Regional Development and Innovation - Different regions in Guangdong are implementing tailored strategies based on the "12221" model to enhance their agricultural branding efforts, such as the promotion of Qingyuan's bamboo shoots and Yangjiang's oysters [86][96]. - The integration of technology and innovation in agricultural practices is evident in the development of preservation techniques for Fromhua lychee, which has expanded its market reach [78][80]. - The focus on building a modern agricultural industry system aims to elevate local specialties into significant economic contributors, with projected industry values exceeding 5 billion yuan [82].

Group 1 - The Guangdong Provincial People's Congress has revised the "Guangdong Provincial Food Security Guarantee Regulations," which will take effect on January 1, 2026, focusing on comprehensive institutional improvements in areas such as farmland protection, food production, storage, circulation, emergency response, and supervision [5][6][7] - The revised regulations consist of 9 chapters and 45 articles, aiming to enhance food security measures in the province [6][7] - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" has shown initial results, with a focus on industrial development, urban-rural integration, and innovative reforms [20][36] Group 2 - During the recent double holiday period, Guangdong received over 65.17 million tourists, marking an 11.5% year-on-year increase, with tourism revenue exceeding 61.3 billion yuan, a 14.2% increase [12][13] - The live-streaming event featuring Zhanjiang's golden pomfret achieved sales of over 6 million yuan, with 348,000 fish sold, showcasing the potential of seafood products in the online market [44][45]

Core Points - The Ministry of Agriculture and Rural Affairs has announced the "2025 Agricultural Brand Boutique Cultivation Plan," which includes 94 regional public brands nationwide, with Guangdong province having the highest number of selected brands at six [2][4]. Group 1: Selected Brands in Guangdong - The six brands from Guangdong that were selected are: Zengcheng Silky Rice, Yunan Seedless Yellow Skin, Conghua Lychee, Xiniu Bamboo Shoots, Zhanjiang Prawns, and Chengcun Oysters, showcasing their quality and market influence [3][4][26]. - Zengcheng Silky Rice is known for its long grains and smooth texture, making it popular among consumers [15]. - Yunan Seedless Yellow Skin accounts for three-quarters of global production, with an annual output of 140,000 tons, earning it the nickname "golden fruit" for local farmers [16]. - Conghua Lychee is recognized for its large size, thick flesh, and sweet, juicy flavor, representing one of Guangdong's signature lychee varieties [17]. - Xiniu Bamboo Shoots are noted for their tender texture and rich flavor, with steady growth in export volume [18]. - Zhanjiang Prawns contribute nearly one-third of the national output, with an annual farming yield of 250,000 tons and processing volume of about 500,000 tons, exported to Europe, America, and Southeast Asia [19]. - Chengcun Oysters are valued for their thick meat and high nutritional value, generating an annual output value exceeding 700 million yuan [20]. Group 2: Overall Agricultural Brand Development - Since 2022, Guangdong has had a total of 13 agricultural products included in the Agricultural Brand Boutique Cultivation Plan [21]. - The brands selected in previous years include: Zengcheng Lychee, Qingyuan (Mango) Chicken, Shunde Eel (2022); Baijiao Sea Bass, Phoenix Dan Cong Tea (2023); Huazhou Tangerine, Yingde Black Tea (2024) [21][26]. - The cultivation plan aims to promote high-quality development of agricultural brands by focusing on factors such as industry scale, brand foundation, market consumption, and domestic and international influence [10][12].

Group 1: Fishing Industry Development - The fishing season in Yangjiang, Guangdong, marks a significant cultural and economic event, with over 3,400 registered fishing vessels, including approximately 850 steel fishing boats, contributing to over 300,000 tons of marine catch, accounting for more than 25% of Guangdong's total [2][3] - Technological advancements in fishing, such as the use of satellite navigation and sonar fish finders, have significantly improved efficiency, with individual fishermen like Zhang Run reporting annual earnings exceeding 2 million yuan [2] - The local government provides substantial support, including a marine fishery resource conservation subsidy of 150,000 yuan per year, enhancing the financial stability of fishermen [2] Group 2: Marine Aquaculture Growth - Yangjiang has established two national-level marine ranch demonstration zones, with a seawater aquaculture area of 24,300 hectares and an output of 820,000 tons [3] - The introduction of deep-sea farming has stabilized seafood supply during fishing moratoriums, allowing for consistent availability of fresh ingredients for local cuisine [5] Group 3: Tourism and Cultural Events - The fishing season has evolved into a cultural and tourism festival, attracting significant visitor numbers, with 547,000 tourists recorded during the three-day event, a 262% increase year-on-year, generating tourism revenue of 560 million yuan, up 273% [7] - Various activities, including traditional fishing feasts and cultural performances, enhance the tourist experience and promote local heritage [4][6] Group 4: Branding and Market Expansion - The launch of the "Yangjiang Seafood" regional public brand aims to enhance the value of local seafood products, leveraging the region's natural advantages and effective marine ecological protection [9][10] - Yangjiang's seafood industry is transitioning from a traditional sales model to a brand premium approach, with local enterprises engaging in deep processing product collaborations with domestic and international buyers [10]

Core Insights - The article highlights the inclusion of Chengcun Oyster from Yangjiang in the 2025 Guangdong Specialty Ingredients TOP 20 list, ranking 12th with a Golden List Index of 82.15 [3][4]. Group 1: Industry Overview - The 2025 Guangdong Specialty Ingredients TOP 20 list was announced at the third China International (Foshan) Prepared Dishes Industry Conference held in Shunde [2]. - The list reflects the influence and reputation of ingredients in the Guangdong market, calculated based on four key indicators: media dissemination, export performance, cultural influence, and e-commerce market performance, with a maximum score of 100 [13][15]. Group 2: Chengcun Oyster Specifics - Chengcun Oyster is a specialty product from Chengcun Town, Yangxi County, Yangjiang, known for its high protein content, low cholesterol, and sweet taste, earning it the nickname "sea milk" [5][6]. - The annual output value of Chengcun Town's oyster farming exceeds 700 million yuan, and it is recognized as a "National Standardized Demonstration Zone for Nearshore Oyster Hanging Culture" [9][10]. - Chengcun Oyster has a nearly 200-year history of cultivation and has recently adopted innovative techniques to enhance production, leading to a standardized, scaled, and industrialized approach in the oyster farming sector [10][11].

Core Viewpoint - The meeting held in Yangxi County focuses on leveraging media to empower the "Hundred-Thousand-Million Project" for the construction of agricultural product market systems, aiming to enhance the county's agricultural brand and market competitiveness [2][4][21]. Group 1: Meeting Overview - The "Media+" empowerment meeting was convened on July 13, inviting media representatives and agricultural enterprises to discuss the development of new business models and strategies for rural revitalization [3][4]. - The Yangxi County Agricultural and Rural Bureau presented the draft implementation plan for the "Media+" empowerment project for the years 2025-2027 [5][10]. Group 2: Implementation Plan - The plan aims to achieve goals of increasing agricultural efficiency, rural vitality, and farmers' income by utilizing media for information dissemination, resource integration, and brand building [12][13]. - It emphasizes the importance of collaboration among government, market, and society to create a synergistic effect in agricultural development [14][25]. Group 3: Goals and Strategies - The implementation of the plan is expected to promote five key objectives: boosting consumption, enhancing foreign trade, promoting cultural tourism, increasing farmers' income, and facilitating media transformation [19]. - The strategy includes building a recognizable and reputable brand for Yangxi agricultural products, enhancing market competitiveness, and utilizing new media platforms for online sales channels [16][17]. Group 4: Collaborative Efforts - The meeting highlighted the necessity for collaboration among various stakeholders, including local governments, media, and agricultural enterprises, to effectively promote the "Hundred-Thousand-Million Project" [21][25]. - Participants also conducted field research in several towns to understand the agricultural production and development of local specialties [28][29].