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800万消费券激发呼伦贝尔新春消费热潮
Xin Lang Cai Jing· 2026-02-14 09:16
Group 1 - The core theme of the news is the activation of the winter economy in Hulunbuir through a combination of "ice and snow" experiences and consumer promotions during the 2026 Spring Festival [1][3] - Over 60 promotional activities were launched in Hulunbuir, with a total of 8 million yuan in consumer vouchers distributed, covering various sectors such as dining, home appliances, fuel, cultural tourism, and New Year goods [1][3] - More than 300 merchants participated in the promotional activities, providing citizens and tourists with substantial benefits during the immersive ice and snow experiences [1][3] Group 2 - The "Deep Dive into Ice and Snow New Year Experience" is a key highlight of the Spring Festival consumption season, integrating high-quality cultural and tourism resources across the city to create diverse immersive scenarios [3] - The targeted distribution of consumer vouchers acts as a catalyst for market activation, with various districts launching voucher programs that include benefits for dining, accommodation, shopping, and fuel, forming a comprehensive subsidy system [3] - Online and offline consumption scenarios enhance the festive atmosphere, with live streaming of local specialties and a variety of events at the New Year goods market, showcasing both imported and local products [3]
各地打造“冰雪+”消费新场景 激发消费活力
Yang Shi Wang· 2025-12-21 12:26
Group 1 - The popularity of ice and snow tourism is increasing, with various regions upgrading their offerings and integrating industries to create new consumption scenarios under the "ice and snow+" concept, thereby stimulating consumer activity [1] - Events such as the Inner Mongolia Ice and Snow Nadam Festival attracted nearly 10,000 visitors, showcasing a blend of cultural tourism activities that include viewing, entertainment, and trade [3] - The Liaoning Province is hosting a public skiing challenge with over 150 participants, emphasizing community sports activities alongside other winter sports like snow pickleball and snow soccer [3] Group 2 - Many ski resorts are now offering night skiing experiences, enhancing visitor enjoyment with activities like light shows and photo opportunities [4] - The Hehuashan Glacier Forest Park in Sichuan is experiencing a surge in visitors due to its "ice and snow + scientific research" model, which combines tourism with educational activities [4] - The Sayram Lake scenic area in Xinjiang is connecting multiple ice and snow experience points along a 90-kilometer route, enriching visitor experiences through ice markets and local customs [4]