Group 1 - The popularity of ice and snow tourism is increasing, with various regions upgrading their offerings and integrating industries to create new consumption scenarios under the "ice and snow+" concept, thereby stimulating consumer activity [1] - Events such as the Inner Mongolia Ice and Snow Nadam Festival attracted nearly 10,000 visitors, showcasing a blend of cultural tourism activities that include viewing, entertainment, and trade [3] - The Liaoning Province is hosting a public skiing challenge with over 150 participants, emphasizing community sports activities alongside other winter sports like snow pickleball and snow soccer [3] Group 2 - Many ski resorts are now offering night skiing experiences, enhancing visitor enjoyment with activities like light shows and photo opportunities [4] - The Hehuashan Glacier Forest Park in Sichuan is experiencing a surge in visitors due to its "ice and snow + scientific research" model, which combines tourism with educational activities [4] - The Sayram Lake scenic area in Xinjiang is connecting multiple ice and snow experience points along a 90-kilometer route, enriching visitor experiences through ice markets and local customs [4]

Core Insights - Shanghai YaoXue Ice and Snow World, the largest indoor snow park globally, celebrated its first anniversary and launched the first Shanghai International Ice and Snow Culture Season [1] - Since its opening, YaoXue has received over 1 million visitors, with a peak daily attendance of 15,000 [1] - The "Ice and Snow + Cultural Tourism" model has generated approximately 200 million yuan in economic benefits and increased surrounding commercial revenue by about 30% [1] Event Highlights - YaoXue invited snow sculptors from Harbin Ice and Snow World to create snow sculptures of Shanghai landmarks using 4,000 cubic meters of real snow [1] - The park features a diverse range of activities, including an exotic-themed ice and snow market, traditional flower-themed skiing shows, and various prize-winning events [1] Cultural Integration - YaoXue is expanding the cultural connotation and experiential dimensions of ice and snow scenes through innovative integration of "Ice and Snow + Cultural Tourism" [1] - The introduction of the popular IP "Pleasant Goat and Big Big Wolf" has led to the creation of Shanghai's first large-scale ice and snow IP-themed exhibition [1] - Unique activities such as intangible cultural heritage-themed skiing shows have been launched to organically blend traditional culture with emerging ice and snow sports [1] Seasonal Operations - During the summer, YaoXue extended its operating hours and hosted events like the "Snow Electric Music Festival" and "Fun Wave Electric Music Festival," effectively increasing visitor stay duration and boosting nighttime cultural tourism [1] - This summer, YaoXue welcomed approximately 500,000 visitors, with equal traffic distribution between the snow and water worlds, and nighttime visitors accounting for 30% [1] - The number of foreign tourists during the summer reached nearly 10,000, representing a 350% increase compared to previous periods [1]