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安井食品“盯上”冷冻烘焙赛道
Bei Jing Shang Bao· 2025-09-18 13:53
Core Viewpoint - Anjiu Foods is focusing on expanding its frozen baking business as a new growth point, following the acquisition of Jiangsu Dingweitai Food Co., Ltd. and the establishment of a dedicated baking division [1][5][7]. Group 1: Business Performance - Anjiu Foods has experienced a slowdown in growth, with revenue growth of 7.7% in 2024, marking the end of eight consecutive years of double-digit growth [4]. - In the first half of 2025, the company reported revenue of 7.604 billion yuan, a slight increase of 0.8% year-on-year, while net profit decreased by 15.79% to 676 million yuan [4][9]. - The company's frozen dish products have seen a decline in growth rates, with expected growth rates of 29.84% and 10.76% for 2023 and 2024, respectively [3][4]. Group 2: Market Expansion and Strategy - The frozen baking market in China is projected to grow at a compound annual growth rate of over 25%, with an expected market size of 23 billion yuan by 2025 [6]. - Anjiu Foods has completed the acquisition of 70% of Dingweitai and 100% of Dingyifeng Food, enhancing its product offerings in high-end frozen products and filling channel gaps [5][6]. - The company aims to leverage its established supply chain, brand influence, and channel advantages to compete effectively in the increasingly competitive frozen baking sector [1][7]. Group 3: Internationalization Efforts - Anjiu Foods has been pursuing international expansion, having entered the European market through the acquisition of Kung Fu Foods in 2021 and establishing an import-export department in 2023 [9][10]. - The company is focusing on the Japanese and Southeast Asian markets, where it has signed contracts with local distributors to enhance brand recognition and market share [9][10]. - From 2021 to 2025, Anjiu Foods' overseas revenue has shown a gradual increase, reaching 72 million yuan in the first half of 2025, although it still represents less than 1% of total revenue [9].