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做好多个品牌,要谨记3个原则
创业家· 2025-09-15 10:16
Core Viewpoint - The article emphasizes the importance of a multi-brand strategy, highlighting three key principles: established brands dominate market share and consumer perception; new brands should be launched one by one to maintain strategic focus; and prioritizing leading categories to achieve resource sharing and cost reduction [1]. Group 1: Brand Strategy Principles - The established brand landscape is already defined, capturing market share and customer mindshare [1] - New brands should be introduced individually to ensure strategic focus [1] - Priority should be given to leading categories to enable resource sharing and lower costs [1] Group 2: Investment Insights - The expected investment amount from the mentor, Wu Shichun, in the second half of the year is projected to be no less than 1.5 billion [4] - The article encourages entrepreneurs to engage with Wu Shichun for potential investment opportunities [3] Group 3: Event Details - An upcoming offline learning event led by Wu Shichun is scheduled for September 21-23, focusing on exploring innovative growth engines in Sichuan [1] - The event will include deep interactions with industry leaders and entrepreneurs, aiming to enhance understanding of capital trends and industry dynamics [11][12] Group 4: Target Audience - The event targets various sectors including robotics, smart manufacturing, low-altitude economy, satellite communication, and hard technology combined with consumer sectors [22][23][24][25] Group 5: Learning Outcomes - Participants will gain insights into technology innovation and commercialization strategies, as well as practical methodologies for entrepreneurial breakthroughs [11][26] - The event will feature case studies and one-on-one mentorship sessions to facilitate project development and networking [26]
吴世春:一个企业的创始人,要在人脉和链接上多下功夫
创业家· 2025-09-14 10:07
Core Insights - The article emphasizes that entrepreneurs often face developmental bottlenecks that require elevating their understanding and approach to problem-solving [3][11][12] - It suggests that solutions to issues in sales, product, design, and aesthetics must be addressed at higher cognitive levels, advocating for a shift in perspective [4][5][6][7] - The importance of networking and learning from successful peers is highlighted as a critical strategy for overcoming challenges [13][14] Group 1 - Entrepreneurs should seek out individuals with higher levels of understanding and thinking to exchange ideas and insights [11] - It is essential for entrepreneurs to elevate their own cognitive levels to effectively tackle existing problems [12] - Networking is portrayed as a valuable asset for entrepreneurs, with connections being equated to value [13] Group 2 - The article mentions a planned offline learning event in Sichuan, where entrepreneurs can explore innovative growth strategies and collaborate with peers [14][21] - The event will feature deep engagement with industry leaders and focus on various sectors, including robotics, smart manufacturing, and satellite communications [22][34] - Participants will gain insights into capital trends and strategies for navigating industry challenges [24][38]
吴世春:创业缺人缺钱的真相,其实是战略不清晰
创业家· 2025-08-26 10:04
Core Viewpoint - The article emphasizes that many entrepreneurs claim to lack funding or talent, but the underlying issue is often a lack of clear strategy. A well-defined strategy can attract sufficient resources and talent to succeed [3][4][7]. Group 1: Investment Landscape - China's capital chain is described as the most complete in the world, indicating a robust investment environment [6]. - The article mentions that the company manages funds exceeding 10 billion, highlighting its significant financial capacity [8]. - The company has previously invested in over 600 enterprises and has supported 13 companies to go public, showcasing its successful track record in investment [9]. Group 2: Future Investment Plans - The company anticipates investing no less than 1.5 billion in the upcoming months, indicating a strong commitment to deploying capital [10][11]. Group 3: Entrepreneurial Support and Events - A learning event is scheduled from September 21 to 23, where 100 entrepreneurs will explore innovation and growth opportunities in Sichuan, indicating a proactive approach to fostering entrepreneurship [13]. - The event aims to provide deep connections within the industry, focusing on technology innovation and commercialization, which is crucial for entrepreneurs [19][21]. Group 4: Industry Focus Areas - The article outlines several key industry sectors for exploration, including robotics, smart manufacturing, low-altitude economy, satellite communication, and the integration of technology with consumer products [18][28][32].
投一家公司前,要做哪些准备?
创业家· 2025-04-28 09:51
李祝捷丨不惑创投创始合伙人 每日金句 大部分创业者都缺乏全局的产业链思维,但这是所有投资人必须做的基本工 夫。投一家公司之前需要把产业链进行拆解,做行业分析,搞明白产业链上下 游是谁,他们在各个环节里做什么样的事,赚多少钱,每个环节的毛利是多 少。跳出来看看产业链,你会找到创业的答案。 黑马营模式&资本模块主任导师 黑马营 24 期 1 课 这里认真推荐你: 加入 黑马大课年度会员 ,一起做有收获、有成长的创业者! 主要权益包括 1、全年 8场线下大课 ,任选 3场 参加 2、每场 3天课程 +私董会+小饭桌 现在,早期优惠价: 4980元/人,月底恢复原价 , 欢迎锁定最后的优惠名额。 活动详情如下 ↓↓↓ 3、全年认识 300位 优秀老板 4、资源链接,进入黑马校友 社群 黑马大课: 14年的积累, 一套符合本土商业基因的创业体系 链接资源: 16年的沉淀,一个追求成长的创始人社群 加入黑马大课年度会员做赢取时代机遇的创业者 核心权益 您将可以在黑马全年8场"黑马大课" 任选3场参加 我们是谁 创业里马 中国创新创业服务第一股 SZ.300688 让创业者不再孤独 --- 2008年,伴着这个初心,创业黑 ...