作者：灞川 立足福建大本营，2016年创立的朴朴超市，正努力冲刺上市。 目前，朴朴超市业务布局9个城市，最新营收已达300亿人民币，仅次于小象超市。同时，朴朴超市已经筹备开城漳州，并下沉县市，如泉州晋江，寻找更 大的市场。 在此之前，业内存在非共识，前置仓高履约，其仅能在一线和新一线城市存活。而如今，限于福州的朴朴超市，正在尝试更多可能，如贴牌和做餐饮，以 给资本市场更大的业务想象和实力证明。 单因上市，朴朴超市曾多次登上新闻，并被圈内热议。事实上，朴朴超市筹备港股，也算图谋良久。早在2023年9月，其就注册并设计了香港上市主体， 金喜（香港）有限公司。接近朴朴超市的人士曾透露称："2024年末，几家投行和朴朴超市的董秘，以及法务合规负责人何书奇有过接触。" 之所以一直没有实质性进展，主要原因在于市场环境已不同以往。 当下，资本市场改变了对前置仓生鲜电商的看法，融资要比以往更难。且强敌环伺，美团、盒马两家，更是在疯狂拓展华南市场，竞争空前激烈。以美团 旗下小象超市来说，其不仅在2025年年末，筹划第38个城市福州的业务，且单年的开城总数已经翻倍。 福州本地共享健身房 图源：受访者 盒马暂停上市，不再追求短期利 ...

Core Insights - The takeaway from the article is that the food delivery industry is becoming increasingly competitive, with Pupu Supermarket quietly launching its delivery service "Pupu Kitchen" in Fuzhou, targeting young consumers' meal needs amidst a challenging restaurant environment [2][3][15]. Company Overview - Pupu Kitchen has launched its delivery service in a limited area around its headquarters in Fuzhou, focusing on a small-scale test [2][3]. - The service offers a variety of food options, including Chinese and Western fast food, coffee, and tea, with prices aimed at being affordable for young consumers [5][6]. - Pupu Kitchen emphasizes food safety and quality, promoting a "transparent kitchen" concept and using fresh ingredients [10][17]. Market Context - The food delivery market in China is growing, with online food delivery users expected to reach 592 million by December 2024, representing 53.4% of internet users [9]. - A significant portion of this market consists of young professionals aged 25-35, who prefer delivery for convenience [9][10]. - The rise of "ghost kitchens" and food safety concerns have created challenges for the industry, prompting new entrants like Pupu Kitchen to address these issues directly [9][10]. Competitive Landscape - Pupu Kitchen is entering a competitive space alongside established players like Meituan and JD, which have also launched their own delivery services targeting similar demographics [7][8][15]. - The competition is intensifying as major players invest heavily in expanding their delivery networks, with Meituan planning to open 1,200 "Raccoon Canteens" and JD aiming for over 10,000 "Seven Fresh Kitchens" [14][15]. - Pupu's strategy to enter the delivery market is seen as a way to maintain market share and leverage its existing supply chain and delivery resources [16][17]. Future Outlook - The article suggests that the food delivery sector will continue to evolve, with ongoing competition and the need for companies to innovate in order to capture consumer interest [15][19].