外卖行业愈加热闹了。 近期，即时零售商朴朴超市低调上线了外卖业务"朴朴厨房"。没有大肆宣传，没有多地铺开，仅在朴朴超市大本营福州的部分附近区域试点开放。 时代财经从接近朴朴超市的相关人士处获悉，目前朴朴厨房仅在很小范围内做测试。 当下，西贝与罗永浩的"骂战"让预制菜陷入争议，"幽灵厨房"的存在也给外卖行业蒙上一层阴影。当餐饮行业经历"至暗时刻"，即时零售巨头盯上了年轻 人的饭盒。 朴朴厨房低调试水 当消费者将朴朴超市定位至"福州市红星商务大厦"后，朴朴厨房业务随即出现在首页宣传页，并在顶部设置了"朴朴厨房（外卖）"的一级入口。 福州市红星商务大厦，也就是朴朴总部所在的办公大楼。有朴朴员工透露，朴朴厨房店面其实就在大楼隔壁。 根据外卖频道页面显示，目前朴朴厨房推出的餐饮品类包括中式快餐、西式快餐、咖啡、奶茶等上百种餐饮商品。几乎都是年轻人日常外卖的高频选 择。"可以解决我的吃饭问题了""以后朴朴厨房就是我的午饭""挺好的一顿工作餐"，餐品评论区不乏类似的评论。 从定价来看，朴朴厨房走的是亲民路线，一份中式米饭套餐大多在13-20元以内，如果是单点主食则可低至个位数，如皮蛋瘦肉粥券后3.9元、虾仁炒饭8.8 元。 ...

Core Viewpoint - The article discusses the transformative impact of new delivery models in the restaurant industry, highlighting how companies like Meituan and JD.com are reshaping consumer habits and the market landscape [1][18]. Group 1: New Restaurant Models - Meituan's "Raccoon Canteen" operates as a "no-dine-in delivery store," utilizing big data to identify optimal locations for opening stores, thus reducing rental costs [3][4]. - JD.com's "Seven Fresh Kitchen" directly engages in food preparation, sharing operational responsibilities and profits with partners, and aims to establish 10,000 locations in three years [6][7]. Group 2: Impact on the Restaurant Industry - The restaurant industry employs over 30 million people, including 20 million in restaurants and 10 million delivery workers, indicating a significant workforce affected by these changes [9]. - The shift towards delivery as a primary dining option is driven by changing consumer habits among younger generations, leading to a decline in dine-in experiences [10][11]. Group 3: Economic and Social Implications - Major platforms are expected to capture a larger share of restaurant profits, benefiting leading restaurant brands while potentially pushing smaller establishments out of the market [11]. - The reliance on delivery services will likely increase, leading to a decrease in home cooking among urban residents and a further decline in dine-in restaurant visits [12]. - Rental prices for restaurant spaces are projected to decrease as new models favor lower-cost properties, impacting traditional commercial real estate investments [13]. - The new delivery models may exacerbate urban-rural divides, with larger cities becoming more attractive due to enhanced convenience and lower costs, while smaller cities may struggle with population decline [14]. Group 4: Recommendations for Stakeholders - Stakeholders in the restaurant industry should adapt to the evolving landscape by enhancing food quality and considering exit strategies if positioned in the lower tiers of the market [16]. - Real estate investors in smaller cities should assess their assets in light of urban migration trends and consider divesting before potential declines in property value [16]. - Investors looking to capitalize on urban growth should focus on rental opportunities in core city areas, as demand for housing is expected to rise [16].

Core Insights - The article highlights the transformation of the food delivery industry driven by major internet companies like JD and Meituan, which are introducing new business models to enhance efficiency and reduce costs [2][5]. Group 1: Business Models - JD's "Qixian Xiaochu" achieved over 1,000 daily orders in its first week, with a repurchase rate 220% higher than the industry average, supported by a significant investment of over 10 billion yuan in a new kitchen model [4][5]. - Meituan's "Huanxiong Shitang" aims to create a transparent and safe food delivery infrastructure, planning to invest in 1,200 locations over the next three years, allowing various food businesses to join under strict safety standards [4][5]. Group 2: Industry Trends - The traditional food delivery model faces challenges with high costs from rent, labor, and waste, which account for over 35% of revenue, while centralized kitchens can reduce costs by 10% to 15% [5][10]. - The industry is moving towards a centralized kitchen model where multiple brands share resources, allowing for faster delivery times and reduced operational costs, with an average delivery time of 28 minutes [5][10]. Group 3: Market Dynamics - The Chinese restaurant industry is experiencing a shift towards a more diversified investment landscape, with a reported revenue of 27,480 billion yuan in the first half of the year, reflecting a 4.3% year-on-year growth [12]. - The new centralized kitchen model is pushing small, independent restaurants towards a quasi-chain structure, potentially leading to increased market concentration [12][13]. Group 4: Opportunities and Challenges for Small Businesses - Small restaurant operators face both opportunities and challenges from the new centralized kitchen model, which offers access to digital tools and supply chains but also increases competition and potential brand dilution [13]. - Experts suggest that small businesses should leverage the advantages of these centralized kitchens while focusing on building their own customer bases through data-driven strategies [13].

Core Viewpoint - The article discusses the transformation of the food delivery industry driven by major internet companies like JD and Meituan, focusing on their new business models that aim to optimize costs and improve efficiency in the restaurant sector [1][4][10]. Group 1: JD and Meituan's New Business Models - JD's Qixian Kitchen achieved over 1,000 daily orders in its first week, with a repurchase rate 220% higher than the industry average, supported by a significant investment of over 10 billion yuan in a new kitchen model [3][4]. - Meituan's Raccoon Kitchen plans to open 1,200 locations nationwide over the next three years, offering a transparent and safe food delivery infrastructure for various restaurant businesses [3][4]. - Both companies are moving towards centralized kitchen models, which can reduce operational costs by 10% to 15% compared to traditional delivery methods [4][6]. Group 2: Industry Transformation and Challenges - The shift towards centralized kitchens aims to upgrade small, dispersed restaurants into more efficient, factory-like operations, leveraging data and scale to restructure industry cost structures [6][9]. - The restaurant industry in China is experiencing a significant transformation, with a reported revenue of 27,480 billion yuan in the first half of the year, reflecting a 4.3% year-on-year growth [11]. - The new model is expected to create a three-tier market structure, potentially pushing traditional small restaurants out of the market due to increased competition and operational challenges [12]. Group 3: Implications for Small and Medium-sized Businesses - Small and medium-sized restaurant operators face both opportunities and challenges from the new centralized kitchen model, which offers access to digital tools and supply chains but also leads to increased competition and brand dilution [12]. - The article suggests that small businesses should leverage the advantages of these new kitchen models while maintaining their unique brand identity and customer relationships [12].

Core Insights - The entry of internet giants like JD and Meituan into the food delivery industry is reshaping the landscape with innovative business models aimed at improving efficiency and reducing costs [2][3][4] Group 1: Business Models - JD's "Qixian Kitchen" achieved over 1,000 daily orders in its first week, with a repurchase rate 220% higher than the industry average, supported by a significant investment of over 10 billion yuan [2] - Meituan's "Raccoon Kitchen" aims to provide a transparent and safe food delivery infrastructure, planning to invest in 1,200 kitchens nationwide over the next three years [2][4] - Both companies are moving towards centralized kitchen models to reduce operational costs by 10% to 15% compared to traditional delivery methods [3][4] Group 2: Industry Transformation - The shift from traditional small restaurants to centralized kitchens is driven by the need for efficiency and cost reduction, with internet platforms providing shared resources and supply chain management [4][5] - The average delivery time has improved to 28 minutes, setting a new industry standard for food delivery [3] - The new model encourages a "light asset entry, heavy asset infrastructure" approach, allowing small businesses to leverage the platforms' resources while maintaining their brand identity [5] Group 3: Market Dynamics - The Chinese restaurant industry is experiencing strong growth, with a reported revenue of 27,480 billion yuan in the first half of the year, reflecting a 4.3% year-on-year increase [6] - The market is becoming increasingly concentrated, with a predicted rise in the number of centralized kitchens leading to a "platform-head brand-small independent" structure [7] - Small and medium-sized restaurants face both opportunities and challenges in this new landscape, as they can benefit from increased traffic and digital tools but also face heightened competition and potential brand dilution [7]

Core Insights - The article discusses the transformation of the food delivery industry as it moves away from subsidy wars and "zero-yuan purchases," with JD.com launching "Seven Fresh Kitchen" and Meituan promoting "Raccoon Canteen" as new business models [1][22] - Both companies aim to reshape the food delivery landscape by focusing on supply-side innovations rather than price competition, with JD.com planning to establish 10,000 Seven Fresh Kitchens and Meituan targeting 1,200 Raccoon Canteens over the next three years [1][22] Group 1: Business Models - Seven Fresh Kitchen operates as a self-service kitchen model, emphasizing fresh cooking and affordable prices, with an average order exceeding 1,000 per day in its first week of operation [5][12] - Raccoon Canteen functions as a food delivery hub, renting out kitchen space to various food brands, allowing customers to order from multiple vendors in one transaction [6][12] - Both models aim to enhance food safety and quality, with Seven Fresh Kitchen focusing on supply chain management and Raccoon Canteen emphasizing infrastructure support for food vendors [13][24] Group 2: Market Dynamics - The food delivery market has seen intense competition, with major players like JD.com, Meituan, and Alibaba engaging in aggressive subsidy strategies, leading to unsustainable practices and significant financial losses [18][20] - The article highlights the negative impact of these subsidy wars on smaller restaurants, which struggle to compete with larger brands benefiting from the platforms' algorithms [19][29] - Regulatory scrutiny has increased, prompting platforms to shift from price wars to value-driven competition, which is reflected in the emergence of Seven Fresh Kitchen and Raccoon Canteen [21][22] Group 3: Industry Perspectives - Some restaurant owners view the new models positively, believing they will improve food safety perceptions and attract more customers to the food delivery sector [25][26] - Conversely, others express concerns that these new models may crowd out smaller businesses, although the platforms assert they will not harm existing partners [28][29] - The overarching goal of both Seven Fresh Kitchen and Raccoon Canteen is to combat "ghost kitchens" and enhance the overall safety and quality of food delivery services [29]

Core Viewpoint - The major food delivery platforms in China, including Meituan, Ele.me, and JD, have collectively announced an end to the "zero yuan purchase" and other forms of vicious competition, signaling a shift towards healthy competition focused on brand value [1][2]. Group 1: Market Reaction - Following the announcement, the stock prices of Meituan, Alibaba, and JD rose, with increases exceeding 3%, indicating market confidence in the cessation of price wars and a return to brand value competition [2]. - The intervention by the State Administration for Market Regulation on July 18, which called for an end to vicious price wars, has played a significant role in this shift [2]. Group 2: Industry Dynamics - The ongoing price wars have been characterized as a "no-win game," leading to a cycle of "subsidy-burning-monopoly-backlash" that has harmed the industry, including reduced merchant profits, compromised rider rights, and degraded consumer experience [3]. - The rise in daily food delivery orders from 100 million to 220 million has primarily benefited large chain brands, while small merchants have been pushed out due to their inability to compete with subsidies [3]. Group 3: Shift in Competition Strategy - The collective pivot of these platforms marks a new phase in the Chinese internet sector, transitioning from "capital-driven" competition to "rule co-construction" [4]. - The focus on brand value signifies a correction in business logic, reconstruction of industry ecology, and a redefinition of corporate competitiveness [4]. Group 4: Innovations and Improvements - The new competition landscape emphasizes quality over quantity, with initiatives like Meituan's "Raccoon Canteen" and JD's "Seven Fresh Kitchen" focusing on quality control and transparency in food preparation [4]. - Technological advancements are being prioritized, such as Meituan's smart helmets for riders and JD's logistics collaboration to enhance delivery efficiency [4]. Group 5: Ecosystem Reconstruction - The platforms are moving towards a win-win ecosystem, with commitments to not force merchants into subsidies and to protect their pricing autonomy, aligning with regulatory expectations for fair competition [5]. - This strategic shift reflects a broader awakening to long-termism in the industry, moving from "traffic thinking" to "brand thinking," where the focus is on creating value for consumers and empowering merchants [5][6].

Core Viewpoint - The major food delivery platforms in China, including Meituan, Ele.me, and JD.com, have collectively announced an end to "zero-yuan purchase" and other forms of vicious competition, signaling a shift towards healthy competition focused on brand value [1][3][5]. Group 1: Market Reaction - Following the announcement, the stock prices of Meituan, Alibaba, and JD.com rose significantly, with increases exceeding 3% [2]. - The capital market's positive response indicates a strong endorsement of the shift away from price wars towards brand value competition [3][5]. Group 2: Impact of Price Wars - The price wars have been detrimental to the industry, leading to a "three losses" scenario where no party benefits [3][4]. - The vicious cycle of subsidies and price cuts has harmed merchants' profits, riders' rights, and consumer experiences, resulting in a distorted ecosystem [4]. - The surge in daily food delivery orders from 100 million to 220 million has primarily benefited large chain brands, while small merchants have been pushed out [4]. Group 3: Transition to Brand Value Competition - The collective shift by the three platforms marks a new phase in the Chinese internet sector, moving from "capital-driven" to "rule co-construction" [5][6]. - Emphasizing brand value signifies a correction in business logic, reconstruction of industry ecology, and re-establishment of corporate competitiveness [5]. - The new competition will prioritize quality over scale, with initiatives like Meituan's "Raccoon Canteen" and JD.com's "Seven Fresh Kitchen" focusing on quality control and customer experience [5]. Group 4: Technological and Ecological Advancements - The evolution towards efficiency involves leveraging technology, such as Meituan's smart helmets and JD.com's logistics collaboration, to enhance delivery speed and service quality [5][6]. - The platforms are also restructuring their ecosystems to promote mutual benefits, including providing social security for riders and ensuring merchants' pricing autonomy [6]. - This strategic upgrade reflects a shift from "traffic thinking" to "brand thinking," focusing on long-term value creation and social contributions [6][7].

Core Viewpoint - The competition in the food delivery industry is evolving from a price war to a more sustainable model that emphasizes technology, supply chain capabilities, and user experience rather than solely relying on subsidies and discounts [1][2][4]. Group 1: Regulatory Environment - Following discussions with the State Administration for Market Regulation, local market regulators are urging food delivery platforms to rectify their practices, particularly targeting chaotic price wars, such as the complete removal of "0 yuan purchase" promotions in Shanghai [1]. - The shift in focus from aggressive subsidies to more reasonable pricing strategies is necessary for the industry's long-term health [2]. Group 2: Competitive Strategies - The competition is expected to transition towards a systematic approach that integrates technology, supply chain efficiency, delivery effectiveness, and enhanced user experience [2]. - Platforms are encouraged to utilize data and AI to create differentiated subsidy strategies that consider the operational costs and capabilities of various merchants [2]. Group 3: Innovations and New Models - New initiatives like Meituan's "Raccoon Canteen" and JD's "Seven Fresh Kitchen" are emerging, leveraging their supply chain resources to connect high-quality dining brands with consumers, thus ensuring quality in food delivery [3]. - The industry is witnessing a resurgence in competition, with a focus on innovative solutions rather than just price reductions, as the market for instant retail in China expands [4].

New Energy Vehicles Delivery Overview - BYD delivered 383,000 vehicles in June, a year-on-year increase of 11.98% [2] - NIO delivered 24,925 vehicles in June, a year-on-year increase of 17.5% [2] - Leap Motor delivered 48,000 vehicles, a year-on-year increase of 138.65% [2] - Li Auto delivered 36,000 vehicles, a year-on-year decrease of 24.06% [2] - Xpeng delivered 35,000 vehicles, a year-on-year increase of 224.44% [2] - Xiaomi delivered over 25,000 units, maintaining over 20,000 units for eight consecutive months [2] - Seres sold 46,086 new energy vehicles in June, a year-on-year increase of 4.44% [2] - Great Wall Motors sold 110,700 units in June, a year-on-year increase of 12.86% [2] - Zeekr sold 16,702 units, a year-on-year decrease of 17% [2] - Lynk & Co sold 26,310 units, a year-on-year increase of 8% [2] - GAC Aion sold 27,848 units in June [2] - Deep Blue delivered 29,893 vehicles in June, a year-on-year increase of 79% [2] - Avita sold 10,153 vehicles in June, a year-on-year increase of 117% [3] - Lantu delivered 10,053 vehicles in June, a year-on-year increase of 83% [3] Xiaomi's New Initiatives - Xiaomi launched youth apartments in Beijing and Nanjing with a monthly rent of 1,999 yuan, prioritizing fresh graduates [3] - Xiaomi's YU7 model received high demand, prompting other car manufacturers to offer compensation for customers who switch to their brands [6] Tesla Management Restructuring - Tesla adjusted its management structure, with Elon Musk taking over sales in Europe and North America, while Zhu Xiaotong oversees global manufacturing [6] NIO's Chip Development - NIO's self-developed 5nm automotive-grade chip, NX9031, has reached its design performance targets, marking a significant milestone in its chip development efforts [6] New Company Establishments - Chongqing Qianli Zhijia Technology Co., Ltd. was established with a registered capital of 10.5 million yuan, focusing on smart vehicle equipment and AI hardware [9] Investment and Financing Activities - Tianyan Pharmaceutical announced a strategic investment of up to $25 million from Sanofi to support the development of its SAFEbody® antibody projects [18] - Figma filed for an IPO in the US, seeking to trade under the ticker "FIG" [18] - Lingchuan Technology completed a multi-hundred million yuan Series A financing round to expand its AI chip development [18]