Investment Rating - The report maintains an "Add" rating for the industry [3] Core Insights - The sports footwear and apparel sector shows strong operational resilience amid market fluctuations, with long-term growth potential [7] - Nike's FY2026Q2 results indicate a 1% year-on-year revenue increase to $12.4 billion, with a net profit decline of 32% to $800 million due to inventory issues in Greater China and increased tariffs in North America [1][14] - The report highlights a healthy inventory situation in North America and EMEA, while Greater China faces short-term sales pressure [2][17] Summary by Sections Nike FY2026Q2 Performance - Nike's North America revenue grew by 9% year-on-year, driven by wholesale growth of 24%, despite a 10% decline in direct sales [17] - EMEA revenue decreased by 1%, with direct sales down 3% and wholesale stable, but the market remains healthy [25] - Greater China revenue fell by 16%, with direct sales down 18% and wholesale down 15%, prompting inventory buybacks and financial write-downs [25][6] - APLA region revenue decreased by 4%, with mixed performance across countries [6] Investment Recommendations - Recommended stocks include Anta Sports and Li Ning, with respective 2026 PE ratios of 14 and 18 [26] - For apparel manufacturing, Shenzhou International is recommended with a 2026 PE of 11, and Huayi Group with a 2026 PE of 16 [26] - Brands like Bosideng and Hailan Home are highlighted for their stable growth potential [27] Market Trends - The textile and apparel sector outperformed the broader market, with a 1.77% increase compared to a 0.28% decline in the CSI 300 index [30] - The report notes a shift towards experience-based consumption and a growing demand for functional apparel, with an expected CAGR of 8.3% for functional clothing from 2023 to 2029 [37]

Investment Rating - The report indicates a mixed investment outlook for the global consumer market, with strong resilience in high and middle-income consumer categories, while low-income consumers face weakened purchasing power [1][2]. Core Insights - The global consumer market shows significant differentiation, with high and middle-income categories demonstrating strong demand resilience, while low-income consumers are struggling [1][2]. - Essential consumer goods outperformed discretionary goods in Q4, driven by high inflation impacting low-income purchasing power, leading to a preference for cost-effective products [1][3]. - The global beauty market is expected to grow at around 4% in 2025, with emerging markets outperforming developed regions [1][12]. Summary by Sections Global Consumer Market Performance - The performance of global consumer goods companies in Q4 shows significant regional disparities, with North America experiencing flat overall demand and Europe outperforming [2]. - Japan's consumption growth is driven by inflation and inbound tourism, while Southeast Asia and India remain active markets [2]. Essential vs. Discretionary Goods - Essential goods performed better than discretionary goods in Q4 due to macroeconomic uncertainties, with leading companies in various sectors likely to show more pronounced performance [3]. Sportswear and Apparel Trends - The global sportswear industry saw strong growth in outdoor sports segments, while the mass apparel market remains competitive [4]. - U.S. holiday shopping season promotions boosted sales, but a slight decline is expected in 2025 due to macro uncertainties [4]. Beauty Market Dynamics - The beauty market varies significantly across regions, with North America facing pressure in mass cosmetics, while high-end fragrances continue to grow [7]. - The Chinese beauty market is facing challenges, with a projected retail sales decline in 2024 [8]. Food and Beverage Industry Outlook - The global food and beverage industry faces challenges from low-income consumer pressures in developed markets and slowing income growth in emerging markets [10]. - North American food demand is under pressure, while beverage demand remains relatively stable [10][11]. Future Projections - The beauty industry is expected to see a 4% growth rate in 2025, with emerging markets like India and Southeast Asia becoming key performance drivers for overseas beauty companies [12]. - The food and beverage sector is likely to experience a decline in revenue expectations but maintain earnings per share (EPS) stability due to effective cost management [10].