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从半年收入买不起卡罗拉看日本
36氪· 2025-07-11 13:48
Core Viewpoint - The article discusses the evolution of the Toyota Corolla as a symbol of affordability for the average consumer in Japan, highlighting the disparity between income growth and car prices over the decades, ultimately reflecting Japan's economic challenges [3][14]. Group 1: Historical Context of the Corolla - The Toyota Corolla has sold over 50 million units globally, representing a vehicle for the average person. In 1982, the price of the Corolla was about 20% of the average annual income in Japan, which has now risen to 50% [3][9]. - The first-generation Corolla was launched in 1966, priced at 495,000 yen, with an average annual income of 548,500 yen, resulting in a Corolla price index of 0.90, indicating it was difficult for the average person to afford [5]. - By 1979, the fourth-generation Corolla was introduced during a time when Japan was experiencing economic growth, with a price of 850,000 yen and an average income of 2.79 million yen, leading to a price index of 0.30 [7]. Group 2: Economic Impact and Price Index - The Corolla price index reached its lowest point of 0.27 in 1982, with the average income at 1.1 million yen, making it a representative vehicle for the average consumer [9]. - The sixth-generation Corolla, launched in 1987, had a price of 1.23 million yen, but the price index remained at 0.33 due to rising average incomes during Japan's bubble economy [11]. - The twelfth-generation Corolla, released in 2019, saw its price index rise to 0.55, indicating it was no longer an affordable option for the average consumer, with hybrid models priced at 2.4035 million yen [13]. Group 3: Comparison with the U.S. Market - In the U.S., the Corolla remains accessible, with an average price of approximately $27,000 against an average income of about $80,000 in 2023, maintaining a price index of around 0.30 [17]. - Over the past five years, the average price of the Corolla in the U.S. has increased by over 20%, while average income has also risen by 20%. In contrast, the Corolla's price in Japan has remained around 2.5 million yen, with only a 6% increase in income during the same period [17]. - The article highlights the disconnect between price and wage growth in Japan, illustrating the challenges faced by consumers in affording the Corolla compared to their American counterparts [17].
从半年收入买不起卡罗拉看日本
3 6 Ke· 2025-07-07 04:02
Core Viewpoint - The Toyota Corolla, once a symbol of affordable cars for the masses in Japan, has seen its price index rise significantly, reflecting the stagnation of Japanese wages compared to rising car prices, making it less accessible for ordinary consumers [2][13]. Group 1: Historical Context - The first-generation Corolla was launched in 1966 with a price index of 0.90, indicating it was difficult for the average person to afford, as the average annual income was 548,500 yen and the car's price was 495,000 yen [6]. - By the time the fourth generation was released in 1979, the price index had dropped to 0.30 due to rising average incomes, which had increased to 2.79 million yen [8]. - The Corolla's price index reached its lowest point of 0.27 in 1982, coinciding with the car's cumulative sales surpassing 10 million units, solidifying its status as a representative vehicle for the masses [9]. Group 2: Recent Developments - The twelfth generation Corolla, launched in 2019, has a price index of 0.55, making it difficult to classify as an affordable car for the average consumer, as it incorporates hybrid technology and advanced features, with prices reaching 2,403,500 yen [13]. - In contrast, the Corolla remains accessible in the U.S., where the average annual income is approximately $80,000 and the car's price is around $27,000, resulting in a price index of about 0.30 [17]. - The price of the Corolla in the U.S. has increased by over 20% in the past five years, while Japanese wages have only grown by 6%, highlighting the disparity in purchasing power between the two countries [17]. Group 3: Competitive Landscape - The success of the Corolla contributed to the rise of Japan's automotive industry, prompting competition from Nissan's Sunny and Honda's Civic, which led to increased production and exports [14]. - Emerging companies like BYD in China are rapidly gaining market share with affordable vehicles, prompting Toyota to explore new models such as SUVs and sport versions of the Corolla [16]. - The future of the Corolla as a global vehicle for the masses will significantly impact the Japanese automotive industry's trajectory [16].
从半年收入买不起卡罗拉看日本
日经中文网· 2025-07-04 05:45
Core Viewpoint - The Toyota Corolla, with cumulative global sales exceeding 50 million units, symbolizes an affordable vehicle for the general public, reflecting the economic realities of Japan where wages have not kept pace with rising prices [1][11]. Group 1: Historical Context and Economic Indicators - The Corolla was launched in 1966, aimed at being a car for the masses, with its price initially at 49,500 yen, which was 90% of the average annual income of 548,500 yen at that time [5]. - By 1982, the Corolla's price index reached a low of 0.27, indicating it cost about a quarter of the average annual income, marking its status as a representative vehicle for ordinary people [8]. - The price of the Corolla increased to 1.7 times that of the first generation by the fourth generation in 1979, yet the price index dropped to 0.30 due to rising average incomes [7]. Group 2: Recent Developments and Comparisons - The twelfth generation Corolla, launched in 2019, saw its price index rise to 0.55, approximately half of the average annual income in Japan, making it less accessible to the average consumer [10]. - In contrast, in the U.S., the Corolla remains affordable, with a price index of around 0.30, as the average annual income in 2023 is approximately $80,000, while the Corolla's price is about $27,000 [11][12]. - The price of the Corolla in the U.S. has increased by over 20% in the past five years, but wages have also risen by a similar percentage, maintaining its affordability compared to Japan, where wages have only increased by 6% during the same period [11][12].