回顾过去，向历史取经、向经验学习，是新势力的一门必修功课。 特约作者 丨 Evan 2026 开年，理想汽车第二产品线负责人离职创业，随后，官方宣布将第一产品线与第二产品线合并， 由原第一产品线总裁统一负责，旨在提升协同效率，优化资源调度，以应对此前产品线独立运营中出 现的职能重叠和决策碎片化问题。 时间倒回到 2022 年 9 月，理想汽车合计交付 11531 台汽车，其中首月交付的 L9 就占了 10123 台， 剩下的是理想的开疆功臣理想 ONE。经历了理想 ONE 和 L9 的成功，理想完成了从零到一的积累， 接下来面临的问题是如何将这样的成功规模化的复制，所以理想将目光投向了华为，全面借鉴华为的 管理经 验，推动组织架构向矩阵式转型。在原有战略和产品两个横向部门基础上，新增五个关键部门 —商业、供应、流程、组织和财经，计划用三年时间构建完整的七大核心流程体系，形成矩阵化运营 的基本框架。 2023 年理想继续深化矩阵型开发组织，以及调整了组织绩效，以 PBC（个人业务承诺）强调员工与 企业签订业务契约，注重结果承诺和长期贡献，取代了原有的 OKR（目标与关键成果法），同时用 IPD 流程全面驱动产品 ...

12月28日下午，成都市高新区南三环路四段一汽车销售服务店铺外发生一起燃爆事件，造成人员伤亡。 成都市公安局高新区分局发布通报称，经初步调查，段某(男，54岁，本市人)因与该店存在纠纷，于当 日13时许在店门外引燃易燃物品，造成其本人当场死亡，并致现场4人受伤。所有伤者已及时送医救 治，均无生命危险。 凤凰网《风暴眼》发现，涉事4S店与安利捷（成都）丰田汽车销售服务有限公司（下称"安利捷"）高度 吻合，有现场围观者确认，安利捷门店外拉起警戒线，门店一整面玻璃碎裂。 凤凰网《风暴眼》通过百度地图全景功能对比安利捷4S店2022年12月现场图片，与上述图片视频高度 吻合。 此外，一名29日早路过安利捷4S店的路人告诉凤凰网《风暴眼》，燃爆事发地正是安利捷4S店，当时 现场拉了警戒线，"还有人在修摄像头或者监控"。 02 涉事4S店背后股东是谁？ 天眼查显示，安利捷成立于1996年，注册资本6200万人民币，法定代表人为ABOURICHEH,RIF OMAR S，由安利捷（中国）投资有限公司（下称"安利捷中国"）100%持股。 安利捷子公司"兴安利捷"成立于2001年2月，注册资本为600万人民币，法定代表人为执行 ...

Investment Rating - The report maintains a positive outlook on the automotive industry, particularly focusing on the mid-to-high-end and used car markets, with specific recommendations for companies like BYD and Geely [1]. Core Insights - The upcoming subsidies are expected to alleviate previous concerns regarding the total market volume for 2026, enhancing demand for mid-to-low-end vehicles [1]. - The report highlights the potential for significant performance improvements in parts manufacturers due to subsidy support, recommending companies with strong fundamentals and low valuations [1]. - The report emphasizes the advantages of new energy vehicle companies like Xpeng, NIO, and Li Auto, as well as key Tier 1 suppliers such as Desay SV and Jingwei Hirain [1]. - The report notes a positive trend in the used car market, benefiting from the industry's recovery and improved profitability for dealers, recommending companies like Uxin [1]. Industry Update - According to the China Passenger Car Association, the average daily retail sales of passenger cars in the third week of December reached 77,000 units, a year-on-year decrease of 11% but a month-on-month increase of 9% [1]. - The automotive industry recorded a total transaction value of 582.81 billion yuan, with the automotive index rising by 2.74% during the week, outperforming the Shanghai Composite Index [1][4]. - The report indicates that 172 automotive stocks rose while 94 fell, with the largest gainers being Chaojie Co., Longi Machinery, and Zhejiang Sebao, which saw increases of 41.6%, 33.7%, and 33.3% respectively [1][9]. Market Conditions - The report highlights a rise in traditional and new energy raw material price indices, with traditional vehicle raw material prices increasing by 1.3% and 1.0% over the past week and month, respectively, while new energy vehicle raw material prices rose by 5.6% and 6.8% [1][54]. - The automotive industry’s price-to-earnings ratio stands at 29.17, ranking 19th among all primary industries, indicating a moderate valuation compared to the Shanghai Composite Index's 14.15 [6]. Key Events - The report discusses the optimization of toll road policies and the improvement of autonomous driving regulations, which are expected to enhance the operational efficiency of the transportation system [2][3]. - The report notes significant developments in the automotive sector, including the launch of new models and strategic partnerships aimed at enhancing market competitiveness [17][18][19].

Investment Rating - The report maintains a positive outlook on the automotive industry, particularly focusing on the mid-to-high-end and used car markets, as well as the impact of new subsidies [2]. Core Insights - The upcoming subsidies are expected to alleviate previous concerns regarding the total market volume for 2026, with a focus on companies like BYD and Geely, which cater primarily to mid-to-low-end demand [2]. - The report highlights the potential for significant performance improvement in parts manufacturers in the first half of 2026 due to subsidy support, recommending companies with strong fundamentals and low valuations [2]. - The report identifies new energy vehicle companies such as XPeng, NIO, and Li Auto, which have advantages in AI and robotics, as potential investment opportunities [2]. - The report notes a positive trend in the used car market and overall dealer profitability, recommending companies like Uxin [2]. - The report emphasizes the importance of state-owned enterprise reforms, particularly for SAIC and Dongfeng, as a key area to watch [2]. Industry Update - According to the China Passenger Car Association, the average daily retail sales of passenger cars in the third week of December reached 77,000 units, a year-on-year decrease of 11% but a month-on-month increase of 9% [2]. - The automotive industry recorded a total transaction value of 582.81 billion yuan for the week, with an industry index increase of 2.74%, outperforming the Shanghai Composite Index [6]. - The report indicates that 172 automotive stocks rose while 94 fell, with the largest gainers being Chaojie Co., Longi Machinery, and Zhejiang Sebao [11]. Market Conditions - The report notes that traditional and new energy raw material price indices have risen recently, with traditional vehicle raw materials increasing by 1.3% week-on-week and 1.0% month-on-month, while new energy vehicle raw materials rose by 5.6% week-on-week and 6.8% month-on-month [62]. - The automotive industry’s price-to-earnings ratio stands at 29.17, ranking 19th among all sectors, indicating a moderate valuation compared to the Shanghai Composite Index's 14.15 [8][10]. Key Events - The report highlights the optimization of toll road policies and the improvement of autonomous driving regulations as significant developments that will enhance the operational efficiency of the transportation system [3][4]. - The report mentions the launch of the first L3 autonomous driving license plate in China, awarded to Changan Automobile, marking a milestone in the industry [24][44].

凤凰网《风暴眼》出品 爆料邮箱:all_cj@ifeng.com 12月28日下午，成都市高新区南三环路四段一汽车销售服务店铺外发生一起燃爆事件，造成人员伤 亡。 成都市公安局高新区分局发布通报称，经初步调查，段某(男，54岁，本市人)因与该店存在纠纷， 于当日13时许在店门外引燃易燃物品，造成其本人当场死亡，并致现场4人受伤。所有伤者已及时 送医救治，均无生命危险。 凤凰网《风暴眼》发现，涉事4S店与安利捷（成都）丰田汽车销售服务有限公司（下称"安利捷"） 高度吻合，有现场围观者确认，安利捷门店外拉起警戒线，门店一整面玻璃碎裂。 01 安利捷4S店一整面玻璃碎裂 受访者供图 凤凰网《风暴眼》通过百度地图全景功能对比安利捷4S店2022年12月现场图片，与上述图片视频 高度吻合。 从事故发生地理位置判断，涉事4S店疑为安利捷。凤凰网《风暴眼》致电安利捷及其子公司成都兴 安利捷丰田汽车销售服务有限公司（下称"兴安利捷"）核实情况（两公司地址及电话重合），工商 预留手机号始终无法接通，公司负责维修预约的官方接线人员听到问题后，表示"不清楚，我没在这 边"，随后挂断电话。 凤凰网《风暴眼》联系成都当地外卖员前往事发 ...

点 击 蓝 字 关 注 我 们 | 目录 | | | | | | | --- | --- | --- | --- | --- | --- | | 序号 | 生产厂商 | 子车型 | 上市时间 细分市场及车身结构 | | 工程更改规模 | | 1 | 一汽丰田 | 卡罗拉 | 2025 / 12 / 21 | A NB | MCE3 | | 2 | 广汽丰田 | 雷凌L | 2025 / 12 / 21 | A NB | MCE3 | | 3 | 长城汽车 | 魏牌 蓝山 | 2025 / 12 / 22 | C SUV | NM | | 4 | 东风柳汽 | 风行 雷霆 | 2025 / 12 / 23 | A SUV | NM | | 注:工改授定义 全新产品(MP):全新上市车型,车型名称是全新的。 小改款(MCE1):指车型的配置、外观造型发生小范围变化,但不涉及车型摸具的 更改及发动机或变速箱的调整。 | | | 中改款(MCE2-2):指车型涉及发动机或变速箱的改变,但不涉及前脸造型或模具的改变。 换代产品(B):车型平台发生改变,从而产生的全新一代的车型。 新增年型(M):现有车型线上新增某款车款 ...

在 12 月 21 日，丰田在华的两家合资公司同步完成了核心轿车产品的年度更新，推出了全新卡罗拉和雷 凌 L。 ▲ 全新卡罗拉 ▲雷凌 L 两款新车的轴距都从原先的 2700mm 拉长到了 2750mm，车身长度也随之跃升。以雷凌 L 为例，其车长 达到 4695mm，轴距加长带来的 50mm 增量被全数投入到了后排。 ▲ 雷凌 L 一汽丰田的新款卡罗拉在设计上则更强调「科技精致感」，换上了丰田最新一代的前脸，采用了星环式 贯穿灯带配合 C 字形灯组。 座舱内部，两款新车都开始着重补足中国用户比较在意的智能化和座舱材质。 ▲雷凌 L 广汽丰田表示，雷凌 L 的后排膝部空间提升到了 980mm，配合降低后的中央地台，后排的纵向开阔感 已经不再是传统 A 级车的水平。 ▲雷凌 L 设计细节上，雷凌 L 换装了更有立体感的黑色蜂窝网状格栅，车窗饰条等部位也做了大面积黑化，这 种处理方式让整车在视觉上更趋向于年轻和运动。内饰升级了一体式高靠背座椅，并加入了 64 色氛围 灯，中控台则采用了横向贯穿式的空调出风口布局。 智能化方面，一丰和广丰都带来了 8.8 英寸液晶仪表与 12.9 英寸高清中控屏，更核心的硬件底层则 ...

Core Viewpoint - The article highlights the upcoming launch of four significant new car models in December, emphasizing their advanced features and market positioning, which cater to the growing demand for luxury and technologically advanced vehicles in the automotive industry [1]. Group 1: Upcoming Models - The four new models set to launch are: 1. Lantu Zhaiguang L, a high-end plug-in hybrid sedan with a focus on luxury and advanced technology [2]. 2. Jishi ADAMAS, a flagship all-terrain luxury SUV designed for global markets, featuring a robust design and advanced driving capabilities [5]. 3. Toyota Corolla, a new generation sedan that incorporates the latest design language and enhanced powertrain options [6]. 4. Audi Q5L, a mid-size luxury SUV tailored for the Chinese market, showcasing a blend of sportiness and luxury [8]. Group 2: Key Features of Each Model - **Lantu Zhaiguang L**: - Dimensions: 5125mm length, 1985mm width, 1522mm height, with a wheelbase of 3010mm - Powertrain: 1.5T hybrid engine with a total output of 390kW, 0-100 km/h in 4.8 seconds, and a pure electric range of 410 km [3]. - Interior: Features a three-screen system with advanced comfort options including heated and ventilated seats [3]. - **Jishi ADAMAS**: - Dimensions: 5050mm length, 1985mm width, 1856mm height, with a wheelbase of 3010mm - Powertrain: 1.5T range-extended system with a total output of 350kW and a pure electric range of 235 km [5]. - Interior: Offers a luxurious cabin with advanced technology integration, including a voice assistant and multiple seating configurations [6]. - **Toyota Corolla**: - Dimensions: 4710mm length, 1780mm width, 1435mm height, with a wheelbase of 2750mm - Powertrain: Available with a 2.0L gasoline engine producing 126kW and a 1.8L hybrid system [7]. - Features: Enhanced interior design with a dual-screen setup and standard Toyota Pilot driver assistance systems [7]. - **Audi Q5L**: - Dimensions: 4842mm length, 1900mm width, 1660mm height, with a wheelbase of 2945mm - Powertrain: Equipped with a 2.0TFSI engine available in two power outputs, featuring quattro all-wheel drive [8]. - Interior: Incorporates a four-screen interactive layout with high-quality materials and advanced technology [8]. Group 3: Market Trends - The article notes a trend towards luxury and sporty designs in new vehicle launches, with a strong emphasis on multi-screen technology and intelligent driving features, catering to various segments including mid-to-high-end sedans and luxury SUVs [10].

Core Insights - The Toyota Asia Lion has faced a dramatic decline in sales, with only 3 units sold in September and 2 in October, indicating a survival crisis for the model [2] - Initially launched in April 2021 with a price range of 142,800 to 179,800 yuan, the Asia Lion aimed to fill a gap in the A+ market but has struggled to maintain momentum after an initial peak of 6,807 units sold in June 2021 [2] - Despite significant discounts, including a 40,000 yuan reduction bringing the starting price down to 101,800 yuan, the model has failed to recover its sales performance [2] Product Issues - The Asia Lion's dimensions (4720mm length, 1780mm width, 1435mm height, and 2750mm wheelbase) are no longer competitive in a market where larger sizes are preferred [2] - The width of the Asia Lion is comparable to the Corolla, while competitors like the Civic and Lavida exceed 1.8 meters, leading to a lack of differentiation in space and comfort [2][4] - The entry-level model lacks essential features such as a rearview camera and sunroof, and uses inferior materials, which do not meet consumer expectations for an A+ class vehicle [3] Pricing Strategy - The pricing strategy has been a significant misstep, with the Asia Lion priced nearly double that of competitors like the Lavida and Sylphy, which have starting prices below 70,000 yuan [3] - Consumers can opt for B-class vehicles like the Passat and Camry at similar price points, making the Asia Lion less appealing [3] Competitive Landscape - Consumers are increasingly rational in their purchasing decisions, favoring models that offer better features and value for money [4] - The Asia Lion's inability to stand out in terms of size, pricing, design, and configuration has led to its declining sales, despite the brand's reputation [4] - For Toyota to regain consumer interest in the Asia Lion, significant changes are necessary to address the current downward trend [4]

Core Insights - GAC Toyota officially launched its "oil-electric dual strong" strategy during the 2025 Guangzhou International Auto Show, introducing the new models Vellfire and Platinum 7, which dispels rumors about the discontinuation of fuel vehicles and marks a shift from the long-standing "sister car" strategy to a differentiated product approach aimed at achieving a production and sales target of one million units by 2028 [1][3] Group 1: Historical Context and Market Dynamics - The "sister car" strategy was crucial for Toyota's market penetration in China, where core models were slightly adjusted for different joint ventures, such as the Vellfire and RAV4 [3] - In 2022, GAC Toyota achieved sales of 1.005 million units, marking a 21.4% year-on-year increase despite a significant downturn in the overall joint venture market [3] - The Chinese automotive market is transitioning from an incremental growth phase to a saturated market, with rapid growth in domestic brands and electric vehicles highlighting the limitations of the "sister car" model [3][4] Group 2: Strategic Shifts and Future Goals - GAC Toyota is adjusting its product strategy to address the homogenization issues of the "sister car" competition, introducing the Platinum 7, which is developed by a local engineering team and will not have a corresponding version from FAW Toyota [4] - The company has set new production and sales targets, aiming for over 800,000 units by 2026 and more than 10% sales growth by 2027, with a significant increase in the proportion of electric vehicle sales [4] - GAC Toyota anticipates that by 2026, the share of electric vehicle sales will exceed 20%, and by 2027, it will surpass 40% [4] Group 3: Industry Expert Opinions - Analysts suggest that the "sister car + channel expansion" strategy, while effective in the growth phase, is less viable in the current saturated market, advocating for a focus on differentiation and rapid iteration of products [5] - Experts emphasize the need for joint ventures to accelerate electrification and enhance local collaborations, while also optimizing fuel vehicle product lines to focus on high-value models and improve user experience [5]