年末欢聚，共启新程！ 设计 | 甄 尤美 撰文 | 张 霖郁 编辑 | 黄大 路 据当地时间2025年12月19日路透社报道，丰田将把在美国生产的三款车型——凯美瑞、汉兰达和坦途（Tundra）反向出口到日本。 丰田的目的是为了改善日美贸易关系，并顺应特朗普（Donald Trump）对缩减逆差的要求。 这一决定具有象征意义：日本逆向进口曾是美国多年的关注点，通过将美国制造的车型引回本土销售，意味着日本汽车产业的主动示好。 丰田公司高层也表示，虽然并未明确承诺额外10亿美元投资，但将继续扩大在美生产和用工。 日本政府在特朗普第二任期初期宣布了对美新增制造业投资的系列举措。 2025年，日本公布了一份约550亿美元规模的对美潜在投资项目清单，涵盖能源、半导体、材料、汽车、机器人等行业。此外，多家日本大企业 纷纷表态要加码美国产能。 软银、西屋电气、东芝等日本企业也列入名单，计划在美国开展包括核电和半导体在内的重磅项目。 汽车业回流 特朗普政府新一轮产业政策推动下，美国汽车制造业出现多方扩产、投资和调整的现象。 外资车企方面，丰田此前宣布将在北卡罗来纳州启动13亿美元电池工厂，并确认未来5年将继续在美投资100亿 ...

近年来，东风本田正面临着诸多挑战，数据显示，今年前10月，东风汽车集团累计销量同比下滑1.6%，东风本田销量同比下滑24.7%。细分车型中，曾经的 热销车型如思域、英仕派销量均不如从前，CR-V也受到冲击。在电动化进程上，东风本田虽起步不算晚，但市场表现未达预期，2022年推出的首款纯电车 型e:NS1市场反响平平，2025年推出的本田S7也未对销量有实质性贡献。 黄勇能否带领东风本田在新能源赛道实现突破，打造出爆款产品，进而推动销量提升，GPLP犀牛财经也将继续关注。 新任董事长黄勇是汽车行业"老兵"，1992年他进入一汽集团，历经多个核心岗位，2024年4月起担任东风汽车集团副总经理、党委常委，具备跨车企运营及 整车制造全链条管理能力。 此次管理层变动，正值东风本田聚焦本土化创新与新能源转型的关键时期。此前广州车展，东风本田明确转型思路，计划加大本土化研发投入，扩大本土研 发团队规模，深度参与新车定义与技术落地；采取"油电协同"策略，巩固燃油车基本盘，攻坚新能源领域。 近日，天眼查App信息显示，东风本田汽车有限公司工商信息发生变更，张祖同卸任法定代表人、董事长，由东风汽车集团副总经理、党委常委黄勇接任， ...

Core Insights - The Toyota Asia Lion has faced a dramatic decline in sales, with only 3 units sold in September and 2 in October, indicating a survival crisis for the model [2] - Initially launched in April 2021 with a price range of 142,800 to 179,800 yuan, the Asia Lion aimed to fill a gap in the A+ market but has struggled to maintain momentum after an initial peak of 6,807 units sold in June 2021 [2] - Despite significant discounts, including a 40,000 yuan reduction bringing the starting price down to 101,800 yuan, the model has failed to recover its sales performance [2] Product Issues - The Asia Lion's dimensions (4720mm length, 1780mm width, 1435mm height, and 2750mm wheelbase) are no longer competitive in a market where larger sizes are preferred [2] - The width of the Asia Lion is comparable to the Corolla, while competitors like the Civic and Lavida exceed 1.8 meters, leading to a lack of differentiation in space and comfort [2][4] - The entry-level model lacks essential features such as a rearview camera and sunroof, and uses inferior materials, which do not meet consumer expectations for an A+ class vehicle [3] Pricing Strategy - The pricing strategy has been a significant misstep, with the Asia Lion priced nearly double that of competitors like the Lavida and Sylphy, which have starting prices below 70,000 yuan [3] - Consumers can opt for B-class vehicles like the Passat and Camry at similar price points, making the Asia Lion less appealing [3] Competitive Landscape - Consumers are increasingly rational in their purchasing decisions, favoring models that offer better features and value for money [4] - The Asia Lion's inability to stand out in terms of size, pricing, design, and configuration has led to its declining sales, despite the brand's reputation [4] - For Toyota to regain consumer interest in the Asia Lion, significant changes are necessary to address the current downward trend [4]

Sales Performance - The dealership sells approximately 14 batches of cars daily, with 3 out of 10 customers specifically interested in the new Sagitar L model [1] - Last month, the dealership sold 86 cars, with only 7 being Sagitar L, and currently has 5 units in stock, all in the elite version [1] Customer Demographics - The target demographic for the Sagitar L is younger individuals who prioritize aesthetics and technology in their vehicles [2] - Customers are willing to pay a higher price for the new model, with one customer opting for the Sagitar L over the older model despite a price difference of around 20,000 yuan [2] Competitive Analysis - The main competitors for the Sagitar L are the Lingdu and Civic, but customers are also considering a wider range of vehicles, including both traditional and electric options [3] - One customer initially interested in the old Sagitar switched to the new model after seeing it, while another customer ultimately chose the Mondeo due to its lower price [5][6] Configuration and Purchase Preferences - The most popular configuration is the Sagitar L elite version, with 80% of sales being white cars [7] - The dealership offers a financing plan with a total interest of 15% and a rebate of 5% [8] - The Sagitar L is priced at 125,900 yuan, with a net price of 121,900 yuan after discounts, and customers appreciate this pricing model despite some being hesitant to purchase [9] Customer Feedback - Feedback on the new Sagitar L has been limited, with some customers mentioning the hidden door handles as less user-friendly compared to traditional ones [11] - Younger customers generally appreciate the design changes but feel the price is relatively high, impacting perceived value [11] Maintenance Costs - Regular maintenance costs are outlined as 298 yuan for oil, 50 yuan for the filter, and 160 yuan for labor, totaling 508 yuan [12] - The recommended maintenance intervals are 5,000 kilometers for non-synthetic oil and 10,000 kilometers for synthetic oil [12] Market Considerations - Many customers are inquiring about last-minute subsidies, but the dealership cannot guarantee success in securing these [13]

Core Insights - The Chinese automotive market is experiencing unprecedented competition, with numerous new models being launched and an accelerated shift towards electrification [1][4] - Honda's electric vehicle (EV) offerings have been notably weak in the Chinese market compared to competitors like Kia and Hyundai [3][4] - Honda's historical confidence and unique brand identity are being challenged as the company struggles to adapt to the rapidly changing market dynamics in China [5][12] Industry Dynamics - The intense competition in the Chinese automotive market has forced joint venture brands to rethink their strategies to maintain market share [1][4] - Honda's recent product launches, including the P7/S7 and GT sedan, have not garnered significant positive feedback, indicating a disconnect with consumer preferences [3][4] - The shift towards electrification is critical, with Honda needing to accelerate its product development and better understand the needs of Chinese consumers [4][12] Honda's Position - Honda has historically been a unique and confident brand, but its approach may not be sufficient in the current competitive landscape [5][16] - The company has faced significant challenges in the past few years, with a decline in sales and market presence as Chinese brands gain traction [12][14] - Honda's strategy to introduce a new electric brand "烨" and a new generation of EVs reflects an attempt to realign with market demands, but the execution remains crucial [12][16] Future Outlook - As the Chinese market continues to evolve, Honda must adapt its strategies to avoid being left behind, especially as consumer preferences shift towards more affordable and larger vehicles [16][17] - The company's reliance on traditional fuel vehicles may hinder its ability to compete effectively in the growing EV segment [9][10] - Honda's future success in China will depend on its ability to innovate and respond to the rapidly changing automotive landscape [12][14]

Core Insights - The article discusses the sales performance and customer demographics of the Geely Galaxy Starry 8, highlighting its appeal among specific consumer segments and the competitive landscape in the automotive market [2][3][5]. Sales Performance - The local Geely dealerships reported an average of 16-17 customer visits daily, with approximately 30% interested in the Starry 8. Last month, 99 vehicles were delivered, with 11 being Starry 8s [2]. - The most popular configurations in stock are the 130km EM-i Premium and Deluxe versions, with silver being the dominant color choice [2]. Customer Demographics - The majority of buyers are males aged 25-50, including blue-collar workers and small business owners, with a 70% trade-in rate for daily commuting purposes [3]. - A notable case involved a couple who compared multiple models before choosing the Starry 8 for its aesthetics, sound system, and comfort, despite initially seeking a lower price through negotiations [3]. Competitive Landscape - Competing models frequently compared include BYD Han, Chery A9L, and others, with the Starry 8 being favored for its value, spaciousness, and attractive design [5][6]. - The Starry 8 faces challenges from brands like BYD, particularly regarding battery technology perceptions, despite using the same supplier, CATL [8]. Pricing and Discounts - The manufacturer has implemented a price reduction of ¥10,000, along with promotional offers such as free compulsory insurance, effectively reducing costs by an additional ¥950 [10]. - Some dealerships are reportedly offering additional discounts of ¥2,000-¥3,000 to attract buyers [10]. Customer Feedback - Common complaints from customers include occasional system glitches and the small size of the instrument panel, which some older users find challenging to operate [17]. - Regular maintenance costs are approximately ¥650 per service, with intervals set at one year or 10,000 kilometers [19]. Purchase Incentives - Specific customer groups, such as teachers and emergency service personnel, can receive a ¥2,000 subsidy, which should be confirmed prior to purchase [20]. - The Starry 8's intelligent driving features and in-car data plan are only complimentary for the first five years, after which fees will apply [21].

Core Insights - The article highlights the successful evolution of the Dongfeng Honda CR-V over 30 years, emphasizing its ability to adapt to market demands and consumer preferences, leading to a strong customer base of 15 million globally, including over 3.2 million in China [2][4][6] - The launch of the new CR-V model, which includes 11 versions and a cash discount of 40,000 yuan, reflects the company's commitment to integrating advanced technology and safety features to meet modern consumer expectations [2][11] Company Development - Dongfeng Honda has maintained a strong market presence by leveraging its unique blend of state-owned enterprise values and Japanese automotive technology, focusing on consumer needs and product quality [3][13] - The CR-V's introduction in China coincided with urbanization trends, allowing it to capture significant market share and establish itself as a leading "urban SUV" [6][14] Product Features - The new CR-V model features upgraded Honda CONNECT 4.0 and Honda SENSING 360+ systems, enhancing user experience with advanced voice interaction, navigation, and over 20 driving assistance functions [8][11] - The vehicle's pricing starts at 145,900 yuan, with additional benefits such as interest-free loans and trade-in subsidies, aimed at making high-quality travel accessible to more consumers [11] Market Performance - In the first eight months of 2025, the CR-V achieved sales of over 110,000 units, reflecting a steady growth rate of 7.4%, equating to a sale every three minutes [4][6] - Dongfeng Honda has produced over 8.6 million vehicles since its inception, showcasing its extensive product range that includes fuel, hybrid, and electric vehicles across various segments [13][14]

Core Viewpoint - The persistence of fuel vehicles in the Chinese market, despite the rapid growth of electric vehicles, indicates a market shift rather than a decline in demand for traditional cars [3][4][10]. Market Dynamics - In the first half of 2025, fuel vehicles accounted for 49.9% of total passenger car sales in China, translating to approximately 600 million units, despite a nearly 20 percentage point decline over five years [4]. - The retreat of joint venture brands in the 10-20 million yuan price range has created opportunities for domestic brands like Geely to fill the gap with higher configurations and lower prices [4][5]. - Consumer preferences are diverging, with first-tier city users leaning towards electric vehicles while lower-tier cities continue to favor fuel vehicles due to infrastructure and maintenance considerations [5]. Technological Advancements - Geely's new China Star series incorporates advanced technologies such as the GEEA 3.0 electronic architecture and AI systems, which were previously exclusive to electric vehicles, enhancing the appeal of fuel vehicles [6][7]. - The integration of smart features into fuel vehicles allows them to compete effectively in terms of user experience without the high costs associated with electric vehicle batteries [7]. Strategic Importance - Fuel vehicles serve as a stable cash flow source for Geely, providing financial support during the high-risk transition to electric vehicles [8]. - The China Star series acts as a bridge to reach lower-tier markets while maintaining profitability and funding for electric vehicle development [8]. Global Trends - The resurgence of fuel vehicles is not unique to China; similar trends are observed in Europe and Japan, where traditional vehicles are being re-evaluated in light of changing market conditions [9]. - Fuel vehicles are evolving to meet consumer demands for comfort and technology, positioning themselves as a balanced choice amidst the uncertainties of early electric vehicle adoption [9]. Future Outlook - While fuel vehicles may experience a temporary revival, they face long-term challenges from regulatory pressures and shifting consumer preferences towards electric vehicles [10][11]. - The success of products like the China Star may represent a final flourish for fuel vehicles, emphasizing the need for innovation and adaptation in a rapidly changing automotive landscape [11].

Core Insights - The price of the 2024 Nissan Sylphy has dropped to 59,800 yuan, significantly lower than its original guide price of 79,900 yuan, intensifying competition in the A-class sedan market [1][2] - Other competitors like the Volkswagen Lavida and Toyota Corolla have also reduced their prices, with the Lavida starting at 73,000 yuan after discounts and the Corolla seeing a price drop of 4,300 yuan to 79,800 yuan [2] - The A-class sedan market is experiencing fierce competition, with the Sylphy, Lavida, and Sagitar remaining among the top-selling models in the first eight months of the year [6] Price Reductions and Market Dynamics - The Sylphy's price reduction has prompted other A-class sedans to follow suit, with the Lavida and Corolla also offering significant discounts [2] - The market is seeing a shift where A+ class sedans are also reducing prices, such as the Honda Civic, which has a starting price of 89,900 yuan, dropping to 74,900 yuan with trade-in subsidies [2][4] Sales Performance - In the first eight months of the year, the Sylphy sold 199,400 units, the Lavida sold 184,400 units, and the Sagitar sold 155,900 units, indicating strong sales performance among these models [6] - The A-class sedan market has seen a decline in overall sales, with the total market size dropping from 5.5 million units in 2020 to 3.4 million units in 2024, a decrease of 2.06 million units [9] Market Share and Trends - The A-class sedan market's share has decreased from 28.5% in 2020 to 15% in 2024, reflecting a significant contraction in consumer demand, particularly for entry-level models [9] - Despite the decline, A-class sedans remain the best-selling category in the domestic sedan market, accounting for 36% of total sedan sales in the first seven months of the year [10] Competitive Landscape - The competitive landscape is shifting, with domestic brands like BYD's Qin PLUS gaining market share from traditional joint venture brands, indicating a growing preference for value and features among consumers [7][8] - The market is witnessing a notable increase in the share of new energy vehicles (NEVs) in the A-class segment, rising to 43% in August, while the share of traditional fuel vehicles has decreased significantly [8]

Core Viewpoint - The competition in the A-class sedan market is intensifying as major brands, including Nissan and Toyota, are significantly reducing prices to attract consumers, with models like the Nissan Sylphy dropping below 60,000 yuan [1][2][11]. Price Reductions - The 2024 Nissan Sylphy 1.6L Comfort version has a bare price of 59,800 yuan, which is 21,000 yuan lower than its guide price of 79,900 yuan [1]. - Other brands are also following suit, with the Volkswagen Lavida priced at 73,000 yuan after a cash discount of around 15,000 yuan, and the Toyota Corolla seeing a price drop of 39,000 to 41,000 yuan [2]. Market Dynamics - The A-class sedan market is experiencing a shift, with the sales of domestic brands like BYD's Qin PLUS gaining traction, capturing significant market share from traditional joint ventures [8][10]. - In the first eight months of the year, the sales rankings show that only the Sylphy, Lavida, and Sagitar remain competitive among joint venture brands, while domestic models occupy the majority of the top ten spots [7][8]. Sales Trends - The total market size for A-class sedans has decreased from 5.5 million units in 2020 to 3.4 million units in 2024, a reduction of over 200,000 units [11][12]. - Despite the decline, A-class sedans still represent the highest sales segment in the domestic car market, accounting for 36% of total car sales in the first seven months of the year [13]. Consumer Preferences - Consumers are increasingly comparing traditional models with new energy vehicles, indicating a shift in purchasing behavior towards more cost-effective and technologically advanced options [10]. - The market is seeing a growing preference for new energy vehicles, which accounted for 43% of A-class car sales in August, while the share of fuel-powered A-class cars has dropped significantly [10][12].