央广网北京10月9日消息（记者 郭彦伟 实习记者 毛静）10月9日，抖音电商正式启动"抖音商城双11好物节"，推出"立减折扣""一件直降""消费券"等优惠活 动，同时配合亿级现金补贴与千亿级流量、资源扶持，让消费者无需凑单即可用好价购好物，进一步提升购物体验，助力商家降本增收。 在内容生态方面，平台通过"超值天团""超值品类""万店钜惠"等激励活动，支持头部及垂类达人、商家获取流量，提升曝光。与此同时，抖音电商为潮玩、 老字号、博物馆文创、宠物用品等特色品类以及红人店播提供直播扶持。 据介绍，面向消费者，抖音电商强化价格实惠与场景体验；面向商家，平台加大免佣、现金补贴、物流保障、流量激励等政策投入，旨在推动商家生意增 长、稳定经营信心。商家无需复杂操作即可享受平台流量与资源支持。 立减、直降等货品权益叠加消费券 消费者免凑单享实惠 今年"双11"，抖音电商主打"简单优惠"，重点优化消费者购物体验。平台推出了"立减折扣"与"一件直降"核心商品玩法，立减优惠力度为15%及以上。消费 者无需费力计算或拼单凑单，即可直接以优惠价格购得心仪商品。 为了进一步让利消费者，平台将在活动期间发放消费券，消费者至高可得千元券包 ...

Core Insights - Suning.com has officially launched its preparation for the 2025 Double 11 shopping festival, focusing on enhancing merchant support and consumer experience through various promotional strategies [1][3]. Group 1: Event Overview - The Double 11 promotion will last approximately one month, featuring multiple phases such as early purchase, peak sales, and special discount days [1]. - Key promotional events include "Billion Subsidy Day," "Member Day," and "New Product Day," targeting essential categories like home appliances, 3C products, and daily necessities [1]. Group 2: Merchant Support and Collaboration - Suning.com aims to assist merchants in achieving efficient growth by implementing comprehensive strategies including full-channel traffic generation, live streaming ecosystems, and precise operations [1][3]. - The platform plans to collaborate with suppliers to invest significant resources in traffic and subsidies, enhancing user acquisition through various social media platforms [3][5]. Group 3: Live Streaming and Engagement - A "Super Live Streaming Hub" will be established, integrating capabilities across multiple platforms to provide exclusive services for merchants [3]. - Over 1,000 live streaming events will be organized, including brand-specific sessions and AI-driven content, to attract target audiences and stimulate new demand [3][5]. Group 4: Consumer Experience Enhancement - Suning.com is committed to providing a seamless shopping experience for consumers, emphasizing convenience and quality service [5]. - The company will offer integrated services and tools to merchants, aiming for a win-win situation for users, merchants, and the platform [5].