Core Insights - Bilibili (BILI.US) shares rose 1.18% to $27.51 in pre-market trading, reflecting positive market sentiment following the announcement of strong performance during this year's Double 11 shopping festival [1] Group 1: Financial Performance - The number of clients placing promotional ads on Bilibili during Double 11 increased by 109% year-on-year [1] - The gross merchandise value (GMV) of consumer goods priced over 1,000 yuan grew by 63% compared to the previous year [1] Group 2: Customer Acquisition - Bilibili's "Spark Program" data indicated an average new customer rate of 55% across all industries during the promotional period [1] - Specific industries such as watches and accessories, household goods, food and beverages, and beauty products saw new customer rates exceeding 60% [1]

好内容叠加好流量，今年多行业品牌方在B站收获高转化。2021年起长线深耕B站的徕芬，今年双11在B 站的成交额依然实现同比三倍增长；雅诗兰黛在B站常年积极触达年轻人，在大促节点通过头部+泛兴 趣UP主集中种草，收获ROI10+的平均转化、新客率超70%；安踏在B站深度种草羽绒服跑鞋品类，后 端进店率近六成；TCL则通过产品科技力心智种草，结合UP主专业硬核科技的解读，以万元级超高客 单旗舰机在B站树立品牌印象，其中单条视频就为TCL带来三位数的ROI转化。 UP主带货稿件数量 同比增长 多名UP - HB GMV做十九 深度打通电商平台, 持续输送生意增量 B站给全部行业 带去的平均新客率 67% 65% 钩表饰品 家庭日用品 57% 64% 50% 食品饮料 宠物 音频可 *数据源自星火计划 多品牌品效双收 实现大促爆发 徕芬 B站ROI保持强劲增势,大促CMV同比三倍增长 雅诗兰黛 品牌多节点长线神草,大促ROI破10 安酒 深度和草羽绒服跑鞋品类,后端进店率近六成 TCL UP主单条视频为万元旗舰机带来三位数ROI转化 数据周期：2024年10月14日-11月11日：2025年10月13日-11月11日 ...

Core Insights - Bilibili (referred to as "B站") reported a 109% year-on-year increase in the number of clients advertising during this year's Double 11 shopping festival [1] - The gross merchandise volume (GMV) for consumer goods priced over 1,000 yuan increased by 63% year-on-year [1] - The average new customer rate across all industries brought by Bilibili reached 55%, with specific sectors like watches, household goods, food and beverages, and beauty exceeding 60% [1] Advertising and Sales Performance - Bilibili's collaboration with Alibaba and JD.com has deepened data integration, enhancing the delivery of key e-commerce performance metrics for brands and merchants [1] - High-ticket items in various sectors showed significant conversion rates, with the 3C digital category achieving an average in-store conversion rate exceeding 20% [1] - Orders for high-ticket household appliances (over 3,000 yuan) surged by 3.9 times on the first day of the Double 11 event, with daily order peaks surpassing 400 during the shopping period [1]