Core Insights - Bilibili (BILI.US) shares rose 1.18% to $27.51 in pre-market trading, reflecting positive market sentiment following the announcement of strong performance during this year's Double 11 shopping festival [1] Group 1: Financial Performance - The number of clients placing promotional ads on Bilibili during Double 11 increased by 109% year-on-year [1] - The gross merchandise value (GMV) of consumer goods priced over 1,000 yuan grew by 63% compared to the previous year [1] Group 2: Customer Acquisition - Bilibili's "Spark Program" data indicated an average new customer rate of 55% across all industries during the promotional period [1] - Specific industries such as watches and accessories, household goods, food and beverages, and beauty products saw new customer rates exceeding 60% [1]

Core Insights - Bilibili (B站) achieved significant growth during this year's Double Eleven shopping festival, with a 109% year-on-year increase in the number of clients advertising on the platform and a 63% increase in GMV for products priced over 1,000 yuan [1] - The average new customer rate across all industries on Bilibili reached 55%, with specific sectors like watches and accessories, household goods, food and beverages, and beauty exceeding 60% [1] Group 1 - The number of promotional posts by UP主 (content creators) increased significantly, contributing to a threefold growth in GMV during the promotional period [3] - Bilibili's ROI remained strong, with a threefold increase in GMV compared to the previous year [3] - Brands like Refen and Estée Lauder saw substantial returns, with Refen achieving a threefold increase in sales and Estée Lauder reporting an average ROI exceeding 10% [4] Group 2 - Bilibili's collaboration with major e-commerce platforms like Alibaba and JD.com enhanced data integration, allowing brands to meet key e-commerce performance indicators [4] - High-ticket items in the 3C digital category achieved an average in-store conversion rate of over 20%, while orders for high-ticket household appliances increased by 3.9 times on the first day of the promotion [4] - TCL established a strong brand impression through high-end flagship products, achieving a three-digit ROI from single video promotions [4]

Core Insights - Bilibili (referred to as "B站") reported a 109% year-on-year increase in the number of clients advertising during this year's Double 11 shopping festival [1] - The gross merchandise volume (GMV) for consumer goods priced over 1,000 yuan increased by 63% year-on-year [1] - The average new customer rate across all industries brought by Bilibili reached 55%, with specific sectors like watches, household goods, food and beverages, and beauty exceeding 60% [1] Advertising and Sales Performance - Bilibili's collaboration with Alibaba and JD.com has deepened data integration, enhancing the delivery of key e-commerce performance metrics for brands and merchants [1] - High-ticket items in various sectors showed significant conversion rates, with the 3C digital category achieving an average in-store conversion rate exceeding 20% [1] - Orders for high-ticket household appliances (over 3,000 yuan) surged by 3.9 times on the first day of the Double 11 event, with daily order peaks surpassing 400 during the shopping period [1]