Core Insights - Suning.com is set to launch its 2025 Double 11 shopping festival after the National Day holiday, with a promotional period lasting approximately one month [1] - The event will feature various promotional nodes including "Billion Subsidy Day," "Member Day," and "New Product Day," focusing on key categories such as home appliances, personal care, and daily necessities [1][2] - The company aims to enhance customer engagement through a multi-channel approach, leveraging platforms like Douyin, Pinduoduo, and Kuaishou for targeted marketing and customer acquisition [1][2] Group 1 - The Double 11 promotion will include significant incentives such as 100,000 red envelopes and 50% off deals during live broadcasts on October 31 and November 11 [1] - Suning.com plans to create a "Super Live Broadcast Hub" that integrates live streaming capabilities across multiple platforms, providing exclusive services for partner merchants [2] - The company will host over 1,000 brand-specific live events and introduce a nationwide college live streaming competition to engage younger consumers [2] Group 2 - Suning.com will offer AI-driven tools for content production and data insights to assist merchants in customer acquisition and store promotion during the Double 11 period [2] - The company is committed to collaborating with suppliers to invest in significant traffic and subsidies, aiming for comprehensive coverage across various online platforms [1][2] - The strategy includes enhancing operational capabilities through multi-channel incentives and leveraging influencer resources from platforms like Xiaohongshu and Bilibili [2]

9月23日，苏宁易购电商在南京召开2025双11全民嘉年华启动会，正式吹响双11大促备战号角。大会重 点发布双11大促活动节奏、平台玩法及商家赋能举措。为助力商家抓住双11旺季，苏宁易购电商平台将 通过全域引流、直播生态、精细运营等升级举措助力商家实现有效率的增长，为消费者提供好商品、好 价格、好服务。 双11期间，苏宁易购电商将打造集站内、抖音、快手等多平台直播能力于一体的"超级直播中枢"，依托 在南京总部建成的高标准官方直播间基地，为合作商家提供"一键开播，全域分发"的专属服务，构建从 基础设施、专业人才到资源匹配的全链路闭环。平台还将推出超1000场品牌BOSS专场、采销直播、源 头厂货溯源及AI数字人专场直播，精准引导目标人群进入直播间，以优质内容激发新需求。此外，苏 宁易购将同步启动全国高校直播大赛，引入Z世代新生代主播力量，与合作伙伴共同孵化未来KOL，拓 展年轻消费市场。 在运营能力提升方面，苏宁易购电商将通过多渠道成交激励、小红书/B站等达人资源投放提供支持，助 力潜力商家增长。双11期间，苏宁易购将面向合作伙伴开放AI内容生产、数据洞察等智能工具，为商 家在用户精准获客、内容运营和店铺推广方 ...

Core Insights - Suning.com has officially launched its preparation for the 2025 Double 11 shopping festival, focusing on enhancing merchant support and consumer experience through various promotional strategies [1][3]. Group 1: Event Overview - The Double 11 promotion will last approximately one month, featuring multiple phases such as early purchase, peak sales, and special discount days [1]. - Key promotional events include "Billion Subsidy Day," "Member Day," and "New Product Day," targeting essential categories like home appliances, 3C products, and daily necessities [1]. Group 2: Merchant Support and Collaboration - Suning.com aims to assist merchants in achieving efficient growth by implementing comprehensive strategies including full-channel traffic generation, live streaming ecosystems, and precise operations [1][3]. - The platform plans to collaborate with suppliers to invest significant resources in traffic and subsidies, enhancing user acquisition through various social media platforms [3][5]. Group 3: Live Streaming and Engagement - A "Super Live Streaming Hub" will be established, integrating capabilities across multiple platforms to provide exclusive services for merchants [3]. - Over 1,000 live streaming events will be organized, including brand-specific sessions and AI-driven content, to attract target audiences and stimulate new demand [3][5]. Group 4: Consumer Experience Enhancement - Suning.com is committed to providing a seamless shopping experience for consumers, emphasizing convenience and quality service [5]. - The company will offer integrated services and tools to merchants, aiming for a win-win situation for users, merchants, and the platform [5].