一个新客户第一次听说你，大概率是在这些渠道上看到的。他不知道你靠不靠谱，但看到你在正经媒体 上出现过，他心里会默认，这公司应该还行。这种渠道不用多，有那么几个就够了。 想把一分钱花出十分的响，投之前先把渠道重新划分。 01 怎么分？按名字分没什么用；财经媒体、行业媒体、自媒体、KOL，这种分法分完还是不知道怎么 投。换个角度：按「功能价值」分。 有的渠道是干背书的。头部财经媒体、行业顶刊，它们的作用就一个：解决「你是谁」。 昨天开工，一个做媒介的朋友跟我吐槽。 我快不会做传播了。以前一笔预算投几个头部媒体，能看到水花。现在渠道多得数不过来，自媒体垂直 得吓人，AI一天能生产几十篇内容，反而不知道该怎么投了。 那现在怎么投？她说，凭感觉、凭关系、凭数据、凭老板喜欢，凭我喜欢....；呃，确实抽象；不过，这 就是现状，撞大运成了做传播的常态。 它们是门槛，是入场券。 有的渠道是干认同的；垂直自媒体、行业KOL，它们解决「谁认可你」。 客户看到自己关注的博主在聊，他对你的信任感会直接平移。博主说这东西好用，比他自己去官网看十 遍都有用，这类渠道要挑，看那个博主在圈里有没有口碑。 至于第三类，我认为是干渗透的；社群、 ...

我讲了三个外国关于听故事的故事，是因为这三个故事引起了我的思考。无论是急于听故事的人，还是 听孙女给自己读书的老太太，以及让听故事的人被欺骗却倍感幸福的博尔赫斯，都传递出一种信息，就 是听故事会让听者有所收获，不仅仅是听到一个故事，更会获得心灵的慰藉。这应该是听者着迷于听故 事的原因吧。 （来源：辽宁日报） 转自：辽宁日报 闫耀明 公众号上有听播音的功能，一个小耳机，点开就可以听。以前没注意，这下方便了，我一边干活散步一 边听播音，成了一个听故事的人。我平时喜欢读文学书，关注的公众号也多为文学类，点开，就有人讲 故事给我听，而且是把零碎时间利用上，感觉不错。我很高兴。 听别人讲故事，当然高兴。但是也有人因听不到故事而不高兴，就逼着别人给自己讲故事。这等奇事， 出自以色列作家埃特加·凯雷特之笔，他的短篇小说《突然，响起一阵敲门声》开篇即给读者一个惊 奇： 一个大胡子瑞典人闯入"我"家，逼着"我"给他讲一个故事。这个瑞典人该是一个多么爱听故事的人啊。 且慢，还有呢，一个问卷调查员敲门进来，同样强迫"我"讲一个故事："别考验我的耐心，我这个人性 子急，快讲故事！"接着，又有一个送披萨的人敲门进来，同样逼迫"我"给他 ...

Core Insights - The article emphasizes that 2025 marks a turning point in global financial and industrial landscapes, with new patterns emerging in capital flows and market structures [3][4]. Group 1: Capital Flows and Market Trends - Significant changes in capital flows have been observed, with gold prices surging by 43% from early 2025 to September, leading to increased demand for gold-related products [10][12]. - The article notes that various asset classes have experienced substantial gains, including silver (up 55%) and Bitcoin (up 18%), while European stock markets have rebounded significantly, with Germany up 28% and Italy up 40% [12][13]. - The A-share market's 15% increase is considered moderate compared to global trends, highlighting a divergence in performance across different markets [14]. - A notable decline in the US dollar index, dropping over 10%, has been linked to a shift in global capital dynamics, with investors seeking alternatives to the dollar [15][17]. Group 2: Geopolitical Influences - The article discusses how geopolitical events, particularly the announcement of tariffs by former President Trump, have prompted a reevaluation of the dollar's role in global finance, leading to a flight of capital from dollar-denominated assets [17][20]. - The concept of "island chain configuration" is introduced, indicating a shift from a centralized dollar-based system to a more fragmented approach where investors seek alternative anchors for their capital [25][26]. Group 3: Industry Developments - In the pharmaceutical sector, China's innovation in drug licensing has seen a dramatic increase, with a record-breaking $60.5 billion deal for a Chinese cancer drug, reflecting a significant shift in the global competitiveness of Chinese pharmaceuticals [60][62]. - The article highlights the rise of China's innovative drug sector, with a notable increase in the percentage of new drugs approved globally, indicating a shift in market perception [62][64]. Group 4: Emerging Companies and Technologies - The emergence of new Chinese companies in various sectors, such as AI and gaming, is noted, with examples like DeepSeek and successful gaming titles reshaping market expectations [66][70]. - The article emphasizes the importance of "emergent" companies that are redefining their industries, showcasing a shift from traditional manufacturing to high-value innovation [102][104]. Group 5: Global Positioning and Market Strategy - The article discusses the significance of "going global" for Chinese companies, with a focus on the increasing importance of overseas markets for revenue and growth [108][110]. - The "outbound premium" is highlighted, indicating that companies with significant international operations tend to perform better in the stock market, reflecting a strategic shift towards global integration [110][115].

Group 1 - The article emphasizes that 2025 is a pivotal year, marking a shift in global financial flows and market dynamics, with new coordinates emerging in investment strategies [3] - There is a notable increase in demand for gold, with prices rising by 43% from early 2025 to September, indicating a shift in investor sentiment towards alternative assets [6][15] - The article highlights a significant trend of capital moving away from the US dollar, with various global markets experiencing substantial gains, such as the German stock market rising by 28% and the Italian market by 40% [6][7] Group 2 - The concept of "island chain configuration" is introduced, suggesting that global financial flows are becoming decentralized, with investors seeking alternatives to the US dollar [14][15] - The article discusses the geopolitical implications of investment decisions, emphasizing the need for a political risk filter in asset evaluation [15][22] - The narrative-driven nature of capital markets is highlighted, where market movements are increasingly influenced by stories and perceptions rather than just fundamentals [18][20] Group 3 - The article notes a significant transformation in China's pharmaceutical industry, with a record-breaking $60.5 billion deal for licensing a Chinese cancer drug, showcasing China's growing innovation capabilities [32] - It points out that China's share of global innovative drug approvals has increased significantly, indicating a shift in the global pharmaceutical landscape [32][33] - The article discusses the emergence of "DeepSeek moments" in various industries, where previously underestimated sectors suddenly gain prominence and reshape market expectations [33][35] Group 4 - The article illustrates the evolution of China's manufacturing capabilities through the lens of container contents over the years, showing a shift from low-value goods to high-tech products [40][41] - It emphasizes the importance of precision manufacturing in maintaining competitive advantages in global supply chains, with companies like Luxshare Precision exemplifying this trend [46][58] - The article discusses the necessity for Chinese companies to transition from merely exporting products to establishing production capabilities abroad, thereby enhancing their global positioning [71][75]

Market Narrative & Strategy - Initially, the strategy focused on associating with X official account, anticipating a narrative boost from Taylor Swift's involvement and X's profile picture change [1] - The industry shifted away from individual endorsements towards a broader "Orange Era" narrative, aiming to integrate Web2 trends [1] - The market recovered 300 thousand following a shift in strategy [1] - The narrative gained momentum after PUMP official account's endorsement, triggering a surge [1] Market Expectations - The market anticipates a potential increase from 1 billion to 10 billion, indicating strong bullish sentiment [1]

Trading Strategies & Market Dynamics - The author highlights the transition from PVE (playing against the project team) to PVP (playing against the entire market) in the crypto space [1] - The author initially profited by identifying and trading alongside project teams on BSC, scaling up from small investments to larger positions [1] - The author adapted this strategy to the Solana ecosystem, evolving from pure project team plays to community-driven and narrative-based trading [1] - The author successfully traded $BAN by tracking fund inflows, monitoring new addresses, and calculating cost basis, ultimately exiting with a profit after the price reached 80-90 million market cap [1] - The author emphasizes the importance of combining strong narratives with substantial funding for successful crypto projects [1] Contrasting Approaches & Market Philosophy - 0xEgg acknowledges the high workload and psychological challenges of constantly tracking project teams [1] - 0xEgg notes the difficulty in achieving significant wealth through simply tracking project teams compared to investing in strong narratives [1] - 0xEgg favors a narrative-driven approach, believing that compelling narratives attract project teams and investment [1]

Market Analysis - The scale of projects related to narratives similar to the "US party" has decreased significantly on the blockchain, from several million to tens of thousands [1] - The scale has reduced by approximately 99%, indicating a shift in market focus or investment size [1]