古装剧调控灵活化

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更多《甄嬛传》:“广电21条”能救爱奇艺们吗?
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-24 23:01
Core Viewpoint - The recent implementation of the "21 Regulations" by the National Radio and Television Administration (NRTA) is expected to significantly benefit the Chinese film and television industry, particularly in the production of historical dramas, which have been a major source of revenue and popularity [2][10][12]. Group 1: Impact of "21 Regulations" - The NRTA has relaxed restrictions on the number of historical dramas, signaling support for market-oriented creation in the industry [2][10]. - The regulations allow for an increase in the maximum number of episodes for dramas, which could lead to the production of higher-quality long dramas [11]. - The introduction of policies such as "border examination and broadcasting" for series and seasonal dramas is expected to shorten content production cycles and align broadcasts with current social sentiments, enhancing capital efficiency for companies like iQIYI [11][12]. Group 2: Industry Response - Following the announcement of the "21 Regulations," many film and television stocks experienced significant gains, indicating a positive market reaction [3]. - Major companies in the industry, such as the Yuewen Group, anticipate launching more film and television projects due to the new regulations [12]. - The regulations are seen as a potential attractor for more investment in the film and television sector, which is currently facing financial challenges [13][14]. Group 3: Current Challenges - The film and television industry is experiencing financial difficulties, with iQIYI reporting an 11% year-on-year revenue decline to 6.628 billion yuan and a net loss of 133.7 million yuan [14]. - Tencent Video also reported a decrease in paid subscribers, losing 3 million to a total of 114 million [15]. - The reduction in content budgets due to financial constraints may lead to fewer high-quality productions, creating a vicious cycle that could further diminish audience engagement [16][17]. Group 4: Future Outlook - While the "21 Regulations" may increase the likelihood of producing popular dramas like "Empresses in the Palace," the actual success will depend on the ability to create high-quality content that meets evolving audience tastes [19]. - The rise of short videos poses additional risks to traditional film and television investments, making the landscape more competitive and uncertain [19].
更多《甄嬛传》要来了,广电21条能救爱奇艺们吗
21世纪经济报道· 2025-08-24 13:33
Core Viewpoint - The "Guan Dian 21" policy from the National Radio and Television Administration is expected to significantly benefit the Chinese film and television industry by relaxing restrictions on historical dramas, potentially leading to an increase in high-quality productions like "Zhen Huan Zhuan" [1][2]. Group 1: Impact on Market and Content Creation - The relaxation of restrictions on historical dramas is a clear signal of support for the Chinese film and television industry, which heavily relies on such genres for viewership and revenue [2]. - The new policy allows for an increase in the number of episodes for dramas, lifting the previous 40-episode cap, which opens up opportunities for more detailed storytelling and longer series [2]. - The introduction of policies such as "border review and broadcast" for seasonal dramas is expected to shorten content production cycles and align broadcasts with current social sentiments, enhancing financial efficiency for companies [2][4]. Group 2: Financial Implications and Industry Challenges - The film and television industry is currently facing financial difficulties, with companies like iQIYI reporting a year-on-year revenue decline of 11% to 6.628 billion yuan and a net loss of 133.7 million yuan, contrasting with previous profitability [4]. - The "Guan Dian 21" policy is anticipated to attract more investment into the industry, which is crucial given the current cash flow challenges faced by major players [4]. - The success of high-quality productions is seen as vital for the recovery of long-video platforms and the overall film and television sector, with historical dramas like "Zhen Huan Zhuan" continuing to generate significant interest even years after their release [4][5].
更多《甄嬛传》:“广电21条”能救爱奇艺们吗?丨消费参考+
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-24 02:10
Core Viewpoint - The recent implementation of the "21 Regulations" by the National Radio and Television Administration (NRTA) is expected to significantly benefit the Chinese film and television industry by relaxing restrictions on historical dramas, potentially leading to an increase in high-quality productions like "Empresses in the Palace" [2][3][10]. Group 1: Impact of "21 Regulations" - The NRTA's new regulations indicate a flexible approach to the control of historical dramas, which is a clear signal of support for the Chinese film and television industry [10]. - The regulations allow for the lifting of the 40-episode limit on dramas, creating opportunities for longer, high-quality series [11]. - The introduction of policies such as "border examination and broadcasting" for series and seasonal dramas is expected to shorten content production cycles and align broadcasts with current social sentiments, enhancing capital efficiency for companies like iQIYI [11][14]. Group 2: Market Reactions and Financial Implications - Following the announcement of the "21 Regulations," many film and television stocks experienced significant gains, indicating a positive market reaction [3]. - iQIYI reported a year-on-year revenue decline of 11% to 6.628 billion yuan, with a net loss of 133.7 million yuan, highlighting the financial struggles within the industry [15]. - Tencent Video also saw a decrease in paid subscribers, losing 3 million to a total of 114 million, reflecting the financial challenges faced by major players [16]. Group 3: Future Prospects - The potential for more popular dramas akin to "Empresses in the Palace" is anticipated, as the relaxed regulations may lead to the creation of more engaging content [12][23]. - Companies like Yuewen Group, which owns popular IPs, expect to see an increase in film and television projects following the new regulations [13]. - Despite the positive outlook, the ability to produce high-quality works remains crucial, as audience preferences continue to evolve [21].