21世纪经济报道记者贺泓源，实习生刘瑾睿、李晴 北京报道 未来，像《甄嬛传》这样的"大热剧"可能会越来越多，因为广电总局对古装剧的限制相对放开了。 此前，视频平台上线古装、玄幻等类型剧集，有着一定数量限制。 而近期，广电总局印发实施若干举措，被业内统称为"广电21条"。其中就明确，"不严格限制古装剧数 量"。 条例一出，影视行业"喜大普奔"，多家影视股涨停。 今天，我们就来聊下，"广电21条"对市场的影响 。 大家好，我是小贺，欢迎收看本期消费参考。 登顶中国影视剧流量之王的，依旧是古装剧。像云合数据正片有效播放破250亿名单中，有且只有《三 生三世十里桃花》《知否知否应是绿肥红瘦》两部古装剧集。 此外，《延禧攻略》成为中国影视剧出海标杆，该剧登顶2018年谷歌年度电视节目热搜榜。 新政提出的古装剧调控灵活化，就是支持中国影视业的明确信号。 其二，"广电21条"提到，电视剧将适当放开40集上限。这一政策也为优质长剧打开空间。 像《甄嬛传》高达76集，40集的时候华妃才刚被"斗倒"，离甄嬛变身钮祜禄·甄嬛还很远很远。正是细 致的故事细节，才让《甄嬛传》如此经典。 首先，我们来聊下，"广电21条"落地，是如何利好 ...

未来，像《甄嬛传》这样的"大热剧"可能会越来越多，因为广电总局对古装剧的限制相对放开 了。 此前，视频平台上线古装、玄幻等类型剧集，有着一定数量限制。 而近期，广电总局印发实施若干举措，被业内统称为"广电21条"。其中就明确，"不严格限制 古装剧数量"。 条例一出，影视行业"喜大普奔"，多家影视股涨停。 今天，我们就来聊下，"广电21条"对市场的影响 。 首先，我们来聊下，"广电21条"落地，是如何利好市场化创作的。 其一，我们都知道，古装剧对中国影视业是至关重要。 像《甄嬛传》长红十几年，直到现在都还在养活出品方乐视。 登顶中国影视剧流量之王的，依旧是古装剧。像云合数据正片有效播放破250亿名单中，有且 只有《三生三世十里桃花》《知否知否应是绿肥红瘦》两部古装剧集。 此外，《延禧攻略》成为中国影视剧出海标杆，该剧登顶2018年谷歌年度电视节目热搜榜。 新政提出的古装剧调控灵活化，就是支持中国影视业的明确信号。 其二，"广电21条"提到，电视剧将适当放开40集上限。 这一政策也为优质长剧打开空间。 像《甄嬛传》高达76集，40集的时候华妃才刚被"斗倒"，离甄嬛变身钮祜禄·甄嬛还很远很 远。正是细致的故事细节， ...

Core Viewpoint - The recent implementation of the "21 Regulations" by the National Radio and Television Administration (NRTA) is expected to significantly benefit the Chinese film and television industry by relaxing restrictions on historical dramas, potentially leading to an increase in high-quality productions like "Empresses in the Palace" [2][3][10]. Group 1: Impact of "21 Regulations" - The NRTA's new regulations indicate a flexible approach to the control of historical dramas, which is a clear signal of support for the Chinese film and television industry [10]. - The regulations allow for the lifting of the 40-episode limit on dramas, creating opportunities for longer, high-quality series [11]. - The introduction of policies such as "border examination and broadcasting" for series and seasonal dramas is expected to shorten content production cycles and align broadcasts with current social sentiments, enhancing capital efficiency for companies like iQIYI [11][14]. Group 2: Market Reactions and Financial Implications - Following the announcement of the "21 Regulations," many film and television stocks experienced significant gains, indicating a positive market reaction [3]. - iQIYI reported a year-on-year revenue decline of 11% to 6.628 billion yuan, with a net loss of 133.7 million yuan, highlighting the financial struggles within the industry [15]. - Tencent Video also saw a decrease in paid subscribers, losing 3 million to a total of 114 million, reflecting the financial challenges faced by major players [16]. Group 3: Future Prospects - The potential for more popular dramas akin to "Empresses in the Palace" is anticipated, as the relaxed regulations may lead to the creation of more engaging content [12][23]. - Companies like Yuewen Group, which owns popular IPs, expect to see an increase in film and television projects following the new regulations [13]. - Despite the positive outlook, the ability to produce high-quality works remains crucial, as audience preferences continue to evolve [21].

撰 文丨星 野 编 辑丨美 圻 文娱价值官解读： ID:wenyujiazhiguan 随着腾讯视频S+动画《诡秘之主》的开播，动漫暑期档之争也进入了白热化阶段。相比国产动画的风头正劲，国产漫画（国漫）的市场声量似乎小了许 多。实际上，作为网文与动漫之间不可或缺的一环，国漫这些年来的发展可圈可点，不仅《狐妖小红娘》《一人之下》等经典IP通过各种形式不断破圈， 生命力得以不断延伸，也诞生了众多高粉丝黏性的新晋顶流。 而经过多年的摸索试错，国漫平台三巨头——腾讯动漫、快看漫画、哔哩哔哩漫画也成功熬过了烧钱阶段，找到了独属于自己的精细化运营之路，并通过 AI技术赋能、游戏式体验的引入，为用户带去了丰富新奇的互动体验，与用户建立了更紧密的情感连接。 换言之，今天的国漫平台，早已不再是你想象中的样子，而是在不断进化中掌握了通向未来的各种可能性。 01 从漫画、动画到真人影视 腾讯动漫助力IP价值三级跳 "从白月初与涂山苏苏的相遇，到王权富贵与清瞳的生死相守，再到东方月初与涂山红红的遗憾与重逢……这些名字早已不是纸上的墨迹，而是长在青春 里的年轮。" 6月26日，经典国漫IP《狐妖小红娘》动画迎来了10周年生日。从漫画连 ...

Core Viewpoint - The article highlights the launch of "Yuewen Garden," an IP comprehensive experience project by Yuewen Group at the Shenzhen Cultural Expo, aimed at promoting cultural consumption among young people and enhancing the city's cultural landscape [1][2]. Group 1: Project Launch and Collaboration - Yuewen Group showcased its achievements in digital culture, including the debut of "Yuewen Garden" at the Shenzhen Cultural Expo [1]. - A strategic cooperation agreement was signed between Yuewen Group, Shenzhen Publishing Group, and Shenzhen Broadcasting Group to establish "Yuewen Garden" at the landmark "Bay Area Eye" in Shenzhen [1]. - The project aims to create a new cultural consumption model for young people, integrating reading, IP-related products, interactive experiences, and social activities [1]. Group 2: Cultural Promotion and IP Development - "Yuewen Garden" will serve as an innovative experimental space for IP operations, promoting national reading through immersive cultural experiences [2]. - The project will provide a platform for emotional resonance and social interaction among young people through frequent IP-themed activities and community operations [2]. - Yuewen Group presented 20 representative IPs developed over the past decade, including popular titles like "Qing Yu Nian" and "Full-Time Master," showcasing diverse forms such as physical books, films, and derivatives [2]. Group 3: Global Influence and Expansion - The exhibition featured 26 online literature works that are part of the British Library collection, highlighting the global impact of Chinese online literature [4]. - Yuewen's overseas portal "Qidian International" (WebNovel) has nurtured 460,000 overseas authors and launched approximately 700,000 original works [4].

Group 1 - The 21st China (Shenzhen) International Cultural Industries Fair (CICIF) was held from May 22 to May 26, showcasing the latest achievements in content, cultural export, and IP development by leading digital culture company, Reading Group [2] - Reading Group signed strategic cooperation agreements with Shenzhen Publishing Group and Shenzhen Radio and Television Group to establish the first IP comprehensive experience space, "Reading Garden," in Shenzhen [2] - The "Reading Garden" aims to create a new cultural consumption model for young people, integrating reading, IP-related products, interactive experiences, and social activities [2] Group 2 - Reading Group has been actively promoting Shenzhen's cultural IP by hosting the Shenzhen Online Literature Contest for two consecutive years, focusing on sci-fi themes this year [3] - The contest aims to discover high-quality works that combine technological innovation with humanistic care, reflecting Shenzhen's unique characteristics and copyright value [3] - At the CICIF, Reading Group presented 20 representative IPs developed over the past decade, including popular titles like "Qing Yu Nian" and "Full-Time Master," offering immersive experiences through various formats such as books, films, and merchandise [3]

Core Insights - The collaboration between Yuewen Group and CCC Group marks a significant step in promoting Chinese online literature in the Japanese market through various initiatives [1][6][8] Group 1: Strategic Collaboration - Yuewen Group and CCC Group have initiated a strategic partnership to launch the "Novel Equation" writing competition in Japan, aiming to integrate cross-national resources and create an IP co-creation ecosystem [4][6] - The first project includes the establishment of a limited-time pop-up store in Osaka, showcasing popular IPs such as "Full-Time Master" and "Fox Demon Little Red Daughter" to engage Japanese youth [3][7] Group 2: Cultural Experience and Market Penetration - The collaboration will create a cultural experience space centered around IP, enhancing the presence of Chinese IP in the cultural lives of Japanese youth [3][7] - The "Novel Equation" competition will feature a jury composed of notable figures from the literary and film industries, with winning works expected to be developed across various media [4][6] Group 3: Market Growth and Future Prospects - Starting in 2024, Yuewen's WebNovel will launch a Japanese translation of Chinese online literature, projecting an annual user growth rate of 180% in Japan [6][9] - The small language market, including Japanese, is anticipated to become a new growth point for online literature, with non-English revenue expected to increase by over 350% in 2024 [6][9] Group 4: Cultural Impact and Global Reach - The partnership is seen as a reflection of the growing interest in online literature among the younger generation in Japan, fostering a creative industry with significant potential [4][6] - Yuewen has already launched 6,800 translated Chinese online literature works and 700,000 overseas original works, reaching nearly 300 million users globally [9]