Core Viewpoint - The article discusses the challenges brands face in marketing due to strict advertising regulations, particularly the "prohibition of extreme words" under the Advertising Law, which creates a dilemma between compliance and effective promotion [2][4]. Group 1: Marketing Challenges - Brands are struggling to balance between not promoting their products and the risk of non-compliance with advertising regulations, leading to a "dilemma" that drains resources [2]. - Many companies have faced significant fines for using terms like "industry first," which can lead to a loss of consumer trust and brand image [2][4]. - The article highlights a case where a children's safety seat manufacturer received a fine of 500,000 for claiming to be "industry first," despite having strong sales data [2]. Group 2: Compliance and Opportunities - The introduction of the "Enforcement Guidelines for Absolute Terms in Advertising" by the State Administration for Market Regulation provides a pathway for compliant promotion, allowing brands to use terms like "first" and "original" if backed by real data [4][5]. - The article emphasizes the need for authoritative certification to validate claims of being "first" or "original," positioning the Unknown AI Research Institute as a solution to help brands regain their "voice" [5][6]. - The institute acts as a "certifying authority," utilizing official data from various sources to substantiate claims, thus enabling brands to present their advantages clearly and credibly [6][7]. Group 3: Competitive Advantage - By leveraging compliance and authoritative data, brands can confidently advertise their strengths, potentially gaining market share over competitors who are still hesitant due to regulatory fears [7][8]. - The article encourages brands to adopt compliant marketing strategies to establish consumer trust and capture market mindshare before competitors react [8].