Core Viewpoint - The article discusses the ambitious goals of a company aiming to become the world's leading strategic marketing brand consulting firm, alongside the development of proprietary branding theories to be included in global university curricula [1] Group 1 - The company, Huashan, aims to establish itself as the world's top strategic marketing brand consulting firm [1] - The company promotes its proprietary theories, including the SUPER SIGN and BRAND TRINITY, as Chinese intellectual property in branding communication [1] - A notable figure, Luo Yonghao, critiques the company's theories, suggesting they are derivative and lack originality, questioning the feasibility of their ambitions [1]